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For the ninth year, Paris is transformed into a seaside resort in summer time. Paris Plages opens Tuesday and runs until August 20. Eight weeks in which Parisians can enjoy sandy beaches, a water sports center, sports and cultural events all audiences. But this year, no major new features only on the Paris agenda Beaches. As in 2009, solidarity is the main theme of the event.

The Paris city council, which organized the operation every summer since 2002, has in fact faced with a limited budget for this year 2010: 2.2 million euros (about $ 1 million from the partners), against 2.5 million 2009. A reduction of 300,000 euros. The time savings, and Paris Plages is no exception.

Witness the profusion of the sponsors of the operation."Our partners are also affected by the crisis," says one to the City of Paris. "Some can no longer support such partnerships. Others simply want to change backgrounds. "Thus Dailymonop, which is part of the adventure for eight years, this association has not renewed this year. Orange and EDF are no longer either in the list of sponsors of the Paris demonstration.

The dance partners

The cement manufacturer Lafarge, it is still there. As every summer for eight years, the group sent last weekend of the 2000 tons of sand needed to achieve the beach on the quays Voie Georges Pompidou and the Bassin de la Villette free credit report and score. Delivery, "offered", which was carried by barge from the quarry Sandrancourt in the Yvelines.Other faithful among the faithful, Fnac is a partner unassailable. Beaches and Paris will host the 7th edition of the Festival FnacIndétendances. More than 30 free concerts on the square of the Hôtel de Ville in Paris.

The event in Paris has not lost its capital seduction. "Despite the crisis, several companies have joined in Paris Beaches for the first time this year," remarked Will there be the City Hall of Paris. It must be said that the event represents a great marketing opportunity. Thus Fatboy (a manufacturer of decorative cushions) and rely on the glacier Mÿberry Paris Beaches to highlight their products. The market teaches Franprix (Casino Group), meanwhile, relies on the event to strengthen its brand positioning proximity.

The promise of visibility

For the first time, the sign of the Casino Group is an official partner of Paris Plages.She co-hosted several times a day, a workshop smoothies for children. "This stand, fun and educational, aims to transport the children into the world of fruits and vegetables," says Jean-Paul Mochet, Director of Market Franprix. A visibility that is timely for the brand which has rolled out a new sales concept focusing on fresh and authentic.

Jean-Paul Mochet, Director of Market Franprix.

The availing process of payday loans no faxing is very simple and convenient as compared to other regular loans.

End of season for the radio. It resulted in a further reorganization of the podium radios, according to the poll of 126,000 Radio Médiamétrie for the months of April to June 2010.

Always the first radio station in France, RTL consolidates its position with 12.1% of total audience. It is followed by France Inter stable at 10.3% of total audience. However, NRJ resumed his place on the third step of the podium. Down 0.2 point to 9.8% of total audience, the first musical of France especially took advantage of the fall of a Europe that had expired in November-December 2009.The general group Lagardere lost 0.4 points to 8.7% of total audience.

Among GPs, RMC and France Bleu perform best, earning 0.1 points respectively to 6.8% audience share and 0.4 points to 6.9% of total audience payday advance.

The music stations have also incorporated color on the end of the season that marks the arrival of summer. Skyrock (8.1%), Fun Radio (7.4%), RTL2 (4.8%) and Cherie FM (4.6%) are all up compared to last year.

A performance that indicates a radio market stable at a relatively low every day 80.9% of French people aged 13 and over listen to the radio every day, more than 42.1 million people.

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In the battle over economic strategy, which raged in the country G8/G20 meeting in Toronto, Nicolas Sarkozy ranks clearly on the side of Barack Obama's hostile plans rigor precipitates. "For France, fiscal consolidation is a long-term need [...] the stimulus must be from 2011, progressively, according to individual circumstances," said one EU source.

Favorable cures severe austerity in Greece, Portugal and Spain, Nicolas Sarkozy calls for budget adjustments "progressive" in France and Germany, from 2011, with "not too many taxes."

The fragile economic and financial worries Europe G8 and G20. "Our partners Americans and Canadians fear the impact of austerity plans on resuming" said one EU source.The health of banks on the Old Continent is also a major concern in the United States. "There's nothing to fear from that quarter. Our banks are very strong. The results of stress test in late July is going to cheer the markets, "say the Europeans.

Faced with the Americans, Germans and Britons facing the G8 steadfast defenders of rigor. "A sustainable growth can not result from a fiscal policy based on the debt!" Repeats Angela Merkel. "Our public finances are in such a state, we have no other choice than a hard adjustment," he defends David Cameron.

Within this debate, Nicolas Sarkozy wants to distinguish itself from its European partners. Recognizing the need to reduce fiscal deficits in France, he will not rush, giving priority to pension reform.If markets were not so vigilant, he would gladly own the warning of Barack Obama: "do not overdo it in 2010 … or 2011.

The European Central Bank (ECB) has revised upwards on Thursday the euro zone growth for 2010, but reduced its estimates for 2011. This year, says the guardian of the euro, growth should be between 0.7% and 1.3%, against 0.4% and 1.2% previously. Exports should benefit the business area, "said ECB president Jean-Claude Trichet.

In contrast, growth should be adversely affected by weaker domestic demand in 2011 than originally planned. The ECB now expects growth understood in a very wide range from 0.2% to 2.2%, against 0.5% to 2.5% previously estimated. Probably the negative effect of harsh announced plans in recent days, including Germany and Spain.In this context, inflation is likely to remain "moderate", said Jean-Claude Trichet.

"We believe that the euro zone economy would grow at a moderate pace in an environment (…) unusually high uncertainty", said Jean-Claude Trichet. "The uncertainty and the level of growth is not writing, it also depends on us", European institutions and governments, stressed the central banker faxless pay day loans. The ECB "endeavors to be an anchor, an island of confidence."

The euro, "very credible"

The ECB president also did not comment on the fall of the euro seen in recent weeks. The single currency, he hammered a currency is "very credible".He did not give further details regarding the buyback of government bonds in place last May in order to guarantee liquidity in a market completely frozen. The ECB has bought for 16.5 billion euros of bonds the first week, 10 billion for the second week, then 5.5 billion for the third, said only Jean-Claude Trichet.

The ECB president was pressed with questions about this decision heterodox. Done rare, Axel Weber, the German member of the Governing Council of the ECB, it is even publicly opposed. Jean-Claude Trichet reiterated that there was "a currency, a central bank, a board of governors," and therefore "a decision and an explanation for this decision" .

Should win earlier this week, losing on Friday night. Having won respectively 23.89%, 18.65% and 20.90% on Monday, following the European Agreement on plan to help the euro area, the three biggest French banks were closed on of declines: Societe Generale, -8.63%, Credit Agricole, -6.43%, BNP Paribas, -7.41% … French banks weigh heavily on the Paris Bourse. The CAC 40 has closed Friday on a depressing note: at the close of the Paris Stock Exchange index lost 4.59% and Paris has fallen below the 3600 points to 3560 points.

His European counterparts also suffer, while banking stocks enroll the largest declines, everywhere.

This reflects the renewed concern about the economic health in Europe, barely a week after the European plan negotiated the titanic last weekend.Further evidence of the uncertainty room, the euro broke the 1.25 dollar, which had not happened for 14 months. Gold coast near 1,240 dollars per ounce. Unheard-of. And oil is under $ 74 a barrel.

Banks underperforming in Europe

In Italy, while the FTSE-Eb hollow losses and was down 5.26%, many bank stocks are at the bottom of the list: in order, Mediobanca, 4.50% to 6.15 euros Banco Popolare, 6.21% to 4.16 euros, UniCredit, 6.27% to 1.81 euros and Intesa Sanpaolo, Italy's leading bank, yield 5.11% to 2.18 euros.

In Spain, same old story. The Ibex 35 largest market capitalizations falters 6.64%, and banking sector heavyweights weigh box. Banco Santander, the second largest bank in Europe, falling 9.28% to 8.31 euros.BBVA folds of 7.58 euros to 8.78% and 6.46% of Bankinter at 4.7 euros.

The Dax in Frankfurt – the index of 30 companies the biggest German stock exchange down 3.12%. But again, it is Deutsche Bank, which is at the bottom, falling 4.15% to 48.75 euros. The boss, Josef Ackermann, questioned the ability of Greece to repay its debt. And Commerzbank sells 4.13% to 6.10 euros.

In Belgium, KBC retrograde 5.48% to 30.85 euros and Dexia 5.63% to 3.6 euros in a market down by 3.46% for the Bel 20. And in Switzerland, UBS depreciates 2.83% to 0.10 euros and the financial group CS Group lost 4.08% to 33.23 euros.

The bank still frontline

Fears of a state unable to feed its fiscal risk of lowering its rating by a rating agency.But what are the financial institutions in a country with the largest of government securities in the portfolio.

Generally, capital financial institutions required to hold an asset also depends on the "rating" (the note) of the issuer of this title. If it deteriorates, the capital required to hold a state title will be more important.

As banks are exposed to Treasury securities, profitability and solvency is lowered … hence the fall in stock.

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The National Assembly must decide on Tuesday on the bill to regulate the consumer credit. The text, which has already been approved by the Senate must pass the difficult balance between maintaining economic activity supported in part by the credit and the necessary protection of indebted households.

The number of cases filed with the commission of indebtedness that is constantly increasing. A phenomenon considered especially worrisome by the Bank of France that the population affected by the debt overhang is not the same. When creating the indebtedness committee with the law Neiertz 1989, he was helping people who had not managed their budgets: the syndrome of fever buyer where people were abusing the loan to purchase a 4X4 or high-tech products.But since the late 1990s, a new category of people are facing the problem of indebtedness, with the emergence of "new poor", that is to say who, though having a job, fail longer pay the bills of electricity or gas. And the crisis has accentuated the trend by multiplying the number of "accidents of life, including the number of households affected by unemployment cash advance. Since 2008, the Bank of France notes an increase in cases of indebtedness of approximately 16% per year.

The latest statistics released by the agency confirm this movement. 19,380 cases have been filed with the commission in February 2010. 20.5% higher than the previous month.

The Bank, however states that one should not jump to conclusions, due to some seasonality.The first months of the year are in fact traditionally the stigma of Christmas. A phenomenon in which the new text may perhaps act. It provides for a doubling of the period of withdrawal of clients (14 days instead of 7), the obligation of loyalty card stores offered an option "cash" or a limitation of revolving credit and advertising. The banks and specialized agencies should then put more emphasis on the commitment that is a credit on the ease of obtaining money.

The U.S. stock market opened on a note undecided on Friday, after aligning Thursday for a sixth straight session of gains, led by the industry.

The Dow Jones opens up 0.19% at 11,145 points after six consecutive sessions of progression and a new peak not reached in a year and a half.

The Nasdaq resumed its souflle: it fell by 0.41% in early trade to 2506 points, but preserves the 2,500 points. And the S & P 500 lost 0.3%, ?1.208 points. The milestone of 1200 points is preserved. Yesterday, the Nasdaq finished at the highest level since June 5, 2008, the S & P 500 since September 26 of that year.

Consolidation is expected.The motion correction has been faster because of Dox Jones, who went into the red, a few minutes after the gong: he lost to 15H35, 0.12%, to 11,132 points.

New homes expected

On the foreign exchange market, the euro continued its decline against the dollar, penalized by renewed concerns about the ability of Greece to cope with its budget crisis and when Athens began to initiate procedures to activate the Plan aid from Europe and the IMF. In the morning, the European currency was worth 1.3527 dollars against 1.3574 dollars the previous day.

Today on Wall Street, investors will monitor the numbers of starts of new housing in March and the index of consumer sentiment in the United States.

A new series of major publication is also expected on the side of U.S. companies.Bank of America (-1%) and Mattel will unveil figures of their first quarter, while General Electric will issue its second quarter of those displaced.

Google view

Google announced Thursday after the close of U.S. markets have performed over the first three months of the year a net profit of 1.96 billion dollars, 6.06 dollars per share, against $ 1.42 billion (U.S. $ 4.49 per share) over the same period last year. In the first three months of the year its sales climbed 23%. The titles, however, slip 4.7% to 567.39 dollars.

In addition, the Financial Times, real estate investment fund Whitehall Street International managed by U.S. bank Goldman Sachs has lost almost all its value, or 1.8 billion dollars (1.3 billion euros) .On Wednesday, the Wall Street Journal revealed that another major U.S. bank Morgan Stanley had lost 5.4 billion dollars (3.95 billion euros) in investment properties, including the headquarters of the European Central Bank Germany.

Always on the side of values, yesterday, UPS, considered a good barometer of economic activity in the United States, announced a sharp rise in profits.

The company stationery Sequana released on Wednesday its 2009 results. Its sales are down 17.43% to 4.088 billion euros, "in a particular market deteriorated in 2009," the statement said. Despite this significant decline in activity, the group managed to improve its performance and profitability. Its operating income was up slightly to 137 million euros, which represents a rate of operating margin of 3.4% thanks to lower raw material costs.

The group returned to profit, which reached 20 million euros against a loss in 2008 of 428 million cash advance to savings account .The Board of Directors of Sequana propose to the AGM on May 19 to pay a dividend of 0.35 euro per share.

Outlook 2010

This year, Sequana plans to reduce costs and achieve superior operational performance to that of 2009. Also one of his goals is it to pursue its debt reduction that has already fallen in 2009 to 140 million euros to 651 million.

Ambiance morose on equity markets. Investors doubt visibly increasing the sustainability of global economic recovery and remain concerned about the drift of public deficits. In Paris the CAC 40 fell 0.37% to 3928.95 points. The activity is particularly low, with about 3 billion traded on the great values of the Paris stock exchange. For specialists Global Equities weakness of this volume reflects the renewed investor caution since the crisis erupted Greek.

Other stock markets retreated in unison in London, the FTSE lost 0.41% and in Frankfurt the Dax dropped 0.14%. As for the European indices, the Euro Stoxx 50 has dropped by 0.50%. Ambiance also mixed with the NYSE that, having opened in the red was just the balance.

The ill wind is once again came to the United States, where the publication of several indicators has revived questions about the pace of economic recovery. The labor market appears to be stabilizing if it remains at extremely low levels. Investors are also skeptical about the latest statistics from China. Industrial production rises, but at the same time inflation is accelerating and that credit is increasingly scarce. For Christian Parisot, an analyst at Aurel if "fears of overheating were revived, the dynamism of China's growth is positive for the global economy."

In Paris, the securities industry, including specialist materials such as Eramet (-2.56%) or Arcelor Mittal (-1.65%) were in pain."We now prefer to stay away from those sectors most exposed to emerging countries" explain strategists Aurel BGC. According to them, these titles have been among the main drivers of rising markets last year are now offering a limited but potential increased risk. The values considered defensive shot, however, hold their own, like Carrefour (1.47%), GDF Suez (0.82%) or Arkema (-2.28%).

The reproduction is better than output. In this season of activity budgets in 2009, from automobiles to zoos, most areas in the commune down. The numbers of births do not appear as brightest. INSEE has identified 821 000 last year, only 7 400 fewer than in 2008. This decline is described as "negligible" by demographers, not even "the line thickness. Especially that 2008 was a leap year, which was added mechanically 2 000 births, INSEE said.

The economic crisis it have no impact on family plans? "For the moment we receive no effect, confirming France Prioux, a researcher at the INED (National Institute of Demographic Studies). This is not the case in South Korea, which announced a fall of 4.4% of births in 2009."More and more people were delayed or canceled their wedding plans during the recession," he told AFP Kim Dong-hoy, head of population studies. The Land of the Morning Calm, with Singapore and Taiwan, who is experiencing the lowest fertility rates in the world (1.15 children per woman of childbearing age).

In the U.S., it is allowed since last summer that the crisis will lead, as is customary, by a decline in births. Only data for 2008 are known, and they show a decline of almost 2% over 2007 (4 247 000, a record 50 years), according to the National Center for Health Statistics. Across the Atlantic, economic cycles and demographic change strictly in parallel, as evidenced by the four previous recessions (1974, 1981, 1991 and 2001).

This determinism is understandable in societies where birth control is more the rule than the exception.The Ireland still offers a cons-almost perfect example. The country traditionally more pronatalist in Europe – 16.9 newborns per thousand inhabitants per year, against 13 in France and 8.3 in Germany – has suffered the most severe recession in the euro area. Despite a fall of 7.5% of GDP last year's births increased 1%, according to estimates by the Directorate of Health. Explanation of the Central Statistics Office: the baby-boom years of 1980, which followed the entry deDublin in the European Union, have become parents.

The problems of income and unemployment are not always the enemy of babies. Some even see an incentive. Gary Becker, Nobel Laureate 1992 and theoretician of the family economy, showed a woman who loses her job will be available to raise a child.And the "opportunity cost", as economists say – the income to which he must renounce – will be less than if she had voluntarily quit her job. Also in times of crisis, family values are rising and fertility recovered.

Demographers are nevertheless cautious about the resilience of the French birth rate. As the U.S. federal government last year amounted to 291 $ 570 "price" to raise a child to adulthood, our system of family assistance and public benefits makes probably the "investment" less risky for couples. History shows that despite all our demographic has always responded to crises. "The Great Depression of the 1930s had rarefied births, as the oil shock of 1973.The fertility rate (per woman) fell to its lowest level in post-war (1.66) during the economic recession of 1993, "says Ariane Pailh? in the social portrait of France (2009 edition ). Why would it do differently this time?

Let's bracket the explanation, very controversial, which gives dynamism to the French foreign families. False, according to Insee, "The share of children born to foreign parents, which amounted to 6.9% in 2008 has changed little from 1998 (6.6%). The reality is more mundane, as explained Gilles Pison, demographer at INED: "Since the baby boom of the postwar period, there is a fairly high stability of the predisposition of couples to have kids. What has changed is they have more later.Initially, it helped reduce the annual number of births, then do go through a process of catching up. "Thus the fertility rate is 1.66 children pressed in 1993 to nearly 2 today.

Economic Crisis Will it change the "desire for children? Another focal point on youth unemployment. "It could he delay the time when we" settled "and you have children? It is unfortunate that the records of Vital Statistics do not indicate the rank of new-born of each family. For on the number of first births that the crisis could have the greatest consequences, "warns France Prioux. It is unlikely that France soon lose its leadership position population of the European Union.It hosts over 800 000 babies a year when Germany's powerful product in less than 700 000, despite reproductive capacity but much more numerous untapped.

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