Sep 10 2011

Banks are again back on the Paris Bourse

Tag: economics, international, money, special, technologyadmin @ 8:32 am

After two sessions of gains, the Paris Bourse off again into negative territory on Friday and gives up 1.69% to 3033.78 points to 11:50. London and Frankfurt follow with respective losses of 0.73% and 1.25%.

The banking sector raises again the concerns of investors. They accentuate its losses from the statements of Christine Lagarde whereby a liquidity crisis could not be ruled out and that some banks needed additional capital. "This is the effect Lagarde. These statements primarily affect banks that are considered the least well placed in terms of capital ratios, "said one trader.

Result: Societe Generale falling again to 6.43% to 18.25 euros and signed the largest decrease in the CAC.Behind her, Crédit Agricole loose 5.05% to 5.62 euros, Natixis 4.57% to 2.48 euros, BNP Paribas 4.28% to 30.85 euros and 3.96% at Axa 9.76 euros.

Obama's plan is not reassuring

Investors also unenthusiastic welcome details of the plan for employment unveiled by U.S. President Barack Obama in the night. He introduced a bill on the release of 447 billion dollars for the Americans out of unemployment. "This plan will give an electric shock to an economy that has stalled, will give confidence to businesses on the fact that if they invest and hire, there will be customers for their products and services," assured the U.S. president to members of Congress .

As in Asia this morning, traders seem to doubt the implementation of this plan. Its funding is already generating questions from Republican opponents could block a vote.Barack Obama urged them to adopt "immediately". The U.S. president also announced that it will issue on September 19 "a deficit reduction plan more ambitious."

As Wall Street yesterday, investors have also not appreciated the remarks of the President of the Federal Reserve on growth and jobs last night. The Fed "will do everything it can to participate in the return of growth and employment rates," said its chairman Ben Bernanke, minimizing inflation fears. This speech, however, feeds the assumption of a new effort of quantitative easing, which could be announced at the next meeting of the Monetary Policy Committee of the Fed, scheduled for September 20 and 21.

Inflation slows in China

Still on macroeconomic, Japan has this morning reported a decline of 2.1% of GDP in the second quarter 2011 annualized.This is more than the 1.3% decline initially estimated. The main factor weighing on GDP has been the decline in exports (-4.9% from January to March).

In China, rising consumer prices, the main barometer of inflation, which had accelerated in recent months, slowed slightly to 6 no checking account payday advance.2% in August. Industrial production is she up 13.5% in August.

In France, industrial production rebounded 1.5% in July after a decline of similar magnitude in June, show statistics released Friday by INSEE. The budget deficit of the French government fell in late July to 86.6 billion euros, against 93.1 billion euros a year earlier, thanks to lower costs, said Friday the Department of Budget .

On the agenda are also on Friday, stocks of wholesalers in the United States.

As for currencies, the euro has stabilized under $ 1.40, to 1.3896 dollar.Oil rises on the other hand, supported by a surprise drop in U.S. inventories. In early electronic trading, a barrel of "light sweet crude" for delivery in October gained 23 cents to 89.28 dollars per barrel of Brent North Sea crude for October delivery 21 cents to 114.76 dollars.

Values ​​to follow

• TF1 (-4.3%), M6 (-2.25%) Bolloré (0.8%), Vivendi (-1.1%); NextRadioTV (-1.4%)

Chains react in a disorganized to take control of Direct 8 Direct and Star, two DTT channels free of the Bolloré Group, Canal +. The subsidiary of Vivendi will have three DTT frequencies. Be as much as TF1 and M6 more than the group which, in addition to the namesake chain, has only W9.For this operation, fully financed by shares, a stake Bolloré group Vivendi.

• Total (0.9%) signed the largest increase

The Anglo-Dutch oil group Shell said Friday that oil was discovered off the coast of French Guiana, during exploratory drilling at about 150 km off the coast.

• Sopra (1.81%)

The group announced the takeover of Delta, specialized in banking software.The transaction is expected to close in early October 2011, will be financed from existing credit lines of business consulting, IT services and software.

• Pierre & Vacances (-0.33%)

The group, which operates much of the accommodation ski resorts, opened 369 new tourist residences furnished this winter.

• ArcelorMittal (-1.7%)

The group will close as of October 3 for an indefinite period and the second blast furnace at its site in Florange (Moselle), according to a union source quoted by AFP.

• EADS (+0.8%) on the second step of the podium

The group said on Thursday not want to use all of its $ 16 billion (11.45 billion euros) in cash for acquisitions.

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Sep 08 2011

The Fed gives the air on Wall Street

Tag: economy, events, features, opinions, worldadmin @ 4:08 pm

The U.S. stock markets are given a little air on Wednesday. The Dow Jones closed up 2.44% to 11,410.78 points, the Nasdaq climbed 3.03% to 2548.94 points and the S & P 500 is 2.86% to 1198.58 points.

United States: 300 billion dollars for the job?

On Wednesday, the U.S. central bank acknowledged that the economy continues to grow. Thursday, U.S. President, Barack Obama must speak to announce a new stimulus package. Bloomberg and CNN, Bush is expected to announce Thursday the release of 300 billion dollars (about 213 billion euros) for employment.

Oil prices have, for them, increased sharply, supported by the prolonged interruption of production in the Gulf of Mexico, the sudden force of scholarship and a report from the Fed positive for U.S. growth.The group is now looking for a new boss to find the way of immediate croissance.Dans, Timothy Morse, Chief Financial Officer since July 2009, temporarily taking the reins of the web portal.

All Nippon Airways (7.84% to 6.60 dollars) expects to receive the last of the 55 aircraft ordered 787 Dreamliners from Boeing by 2018, said the president of the largest airline.ANA, which will be the first customer for Boeing to fly the aircraft, will receive the first copy of 787 on Sept. 25 and anticipates delivery of 20 additional Dreamliners by March 2013.

Bank of America (6.87% to 7.47 dollars), experiencing significant challenges, announced Tuesday a reorganization of its management team with the appointment of two new operational directors, David Darnell and Tom Montag, from the ranks of the bank payday advance.

Note also a major shareholder of the Canadian Research in Motion (RIM) (+3% to 31.90 dollars), the maker of BlackBerry smartphones, listed on Wall Street, on Tuesday called the "transformations" in the major group if it goes on sale, to tone the decline in value of its title.

The oil company Chevron (3.84% to 99.28 dollars) announced the discovery of oil during a drill in the Gulf of Mexico, offshore Louisiana (southern U.S.).

Altera (0.92% to 35.18 dollars) announced that it expected a sales growth of 2% -3% in the third quarter, against an increase of 2% to 6% previously due to lower demand.

For his part, Darden Restaurants (-3.57% to 44.53 dollars) expects sales growth of 6.5% to 7.5% over the year and an EPS growth of 12%.In addition, the company wants to make stock repurchases for 400 to 500 million dollars this year against 300-400 million previously announced.

The American expert group purchases online Groupon, who announced in June its intention to go public, "reassess the timing" of this operation and has canceled a tour dedicated to the promotion of its future trading, reports the Wall Street Tuesday Journal.


Aug 26 2011

The stock market still sluggish just before Bernanke's speech

Tag: events, features, finance, publications, worldadmin @ 6:04 pm

Caution on the Cac 40. In the wake of the Asian stock markets and the day after a sharp drop on Wall Street, investors do not risk the last trading day of the week. At midday, the benchmark index in Paris is still evolving in the red (-0.77%) ironing below 3100 points to 3094.99 points.

At the London Stock Exchange, the FTSE-100 is 0.46% to 5107.30 points while the Dax-30 from the Frankfurt Stock Exchange, after opening steady, widening its losses (-1.72%) in 5582 , 50 points.

Markets are waiting with some anxiety the president's speech to the U.S. central bank, Ben Bernanke, the outlook for the U.S. economy. An hour and a half ago (1430), the U.S. government has released its second estimate of GDP for the second quarter.The consensus growth overseas could fall by 0.2 point to 1.1% from the first estimate. On Thursday, weekly jobless claims rose. Causing a sharp decline in U.S. stock markets.

In this uncertain environment expected on ads across the Atlantic, the euro resumed slightly against the dollar Friday in a market without much volume. To 11 hours in Paris, the European currency was worth 1.4440 dollars against 1.4378 dollars on Thursday night.

In the euro area, the lack of major macroeconomic news does not help to give a clear trend to markets.This morning, the companies manufacturing have revised their forecasts down slightly investment for this year and expect a 14% increase (against 15% previously).

The bank's head Cac 40, Peugeot sinks

Essilor International: -0.11% to 53.07 euros

Essilor International in the first semester a turnover of 2.06 billion euros, up 6.9%, the band announced via a press release issued in the edition of Les Echos to appear Friday.

Financials

The ban on short selling financial stocks on Thursday was extended to France, like Italy, Spain and Belgium, and the Financial Markets Authority (AMF) said it would review its position by late September.

This decision only briefly managed to reassure investors.If this decision technique to limit selling pressure on the sector, it does not address the fears that persist on European banks and their exposure to countries in need. After posting the largest gains of the Paris stock in early trading, financial stocks are once again very attacked: Societe Generale lost 0.91% to 21.75 euros, BNP Paribas declined more moderately from 0.60% to 34.15 euros, Credit Agricole down 1.31% to 6.42 euros while Natixis closed the show the worst performance (-3.38% to 2.74 euros).

In an interview with Le Figaro, the executive director of Credit Agricole said the group has "significant cash reserves" and "not difficult to obtain financing."

Conversely, other cyclical stocks, car manufacturers, will gradually take after opening the largest declines in the Paris stock exchange.Peugeot, which bought between 12 and 22 August last, about 2% of its capital amounting to 92,010,000 euros, reduced its losses (-1.54% to 19.18 euros), after having dropped to 2.05%. The title, however, fell more than 35% over the last month. A little stronger, Renault drops 0.57% to 26.05 euros.

Total: -0.72% to 32.50 euros

Total expected to present a reorganization in the fall of scale of its operations downstream, with a planned merger of its refining and petrochemicals, according to Les Echos, citing union sources.

As for oil, prices were mixed Friday morning during electronic trading in Asia, in a sluggish market, before the highly anticipated speech of the head of the U.S. central bank (Fed).In morning trading, a barrel of "light sweet crude" for delivery in October gave 10 cents to 85.20 dollars per barrel of Brent North Sea crude for October delivery took 19 cents to 110.81 dollars.

Note that APRR and Bel Cheese (1.95%, to 165 euros) will publish their interim results after market close.


Aug 23 2011

Asian stock markets back safely

Tag: economy, features, finance, technology, top newsadmin @ 12:04 pm

After a week marked by sharp declines, Asian stock markets leave forward cautiously. Investors remain troubled by the prospect of a new economic recession in the world. As such, they are waiting with some excitement the second estimate of GDP of the United States on Friday and the president's speech to the U.S. central bank, Ben Bernanke. The markets expect the Fed printing money stimulus to boost the economy.

The Nikkei in Tokyo Stock Exchange is 0.58% at 8677.94 points, the Hang Seng in Hong Kong gained 0.56% to 19,596.30 points and the Shanghai CSI 300 rose 0.69% to 2796.99 points.

On the other Asian financial centers, the increase is much greater: the Taiwan TAIEX climbed 2.24% to 7476.41 points, the Kospi index in Seoul wins up 3.22% to 1765.76 points, S & P / ASX 200 gained 1.63% to 4148.80 points.Only the Bombay Stock Exchange fell slightly from 0.31% to 16,291 points.

Oil prices were careful Tuesday morning during electronic trading in Asia, in a market sensitive to developments in Libya, oil-producing country, where the rebels claim victory, while supporters of the regime say they are still in control. In morning trading, a barrel of Brent North Sea crude for October delivery fell by 2 cents to 108.34 dollars, after losing 18 cents in early trade. A barrel of "light sweet crude" for delivery in October gained 27 cents 84.69 dollars.

Gold crossed for the first time in its history on Tuesday morning a new record of more than 1,900 dollars per ounce during trading in Hong Kong. The ounce of gold was worth 1914.50 / 1915.50 dollars, after opening at 1.898/1.899 dollars.The yellow metal continues to grow for several days, attracting investors worried about the health of the global economy, the debt crisis in the euro area and geopolitical uncertainties in the Arab world.


Aug 12 2011

The Paris Bourse is looking for a trend

Tag: economic, online, opinions, resources, top newsadmin @ 7:00 pm

European stock exchanges succeed they continue their rebound started the day before? Nothing is less certain on Friday morning, when the index in Paris fell into the red immediately after opening up 0.17%. Ten minutes after the opening, the Paris index yields 1.59% to 3040.59 points. Frankfurt and London have opened in the red: the Dax yield 0.64% to 5760.41 points and the FTSE-100 lost 0.70% to 5126.81 points.

Thursday, ACC closed up 2.59% to 3089.66 points, after falling in mid-session. The day before, he had plunged more than 5%.The same volatility dominates in Frankfurt the Dax closed Thursday up 3.28% and in London where the FTSE-100 index gained 3.11%.

Investors should prove once again nervous at the end of a week marked by extreme market volatility, which saw the CAC 40 push the psychological threshold of 3000 points during trading Thursday before returning to the colors. Investors were reassured by the announcement of a meeting between Nicolas Sarkozy and German Chancellor Angela Merkel on August 16 to issue joint proposals on the governance of the euro area. In addition, U.S. markets were supported by two good indicators of the jobless and real estate. Wall Street has ended sharply higher: the Dow Jones has gained 4% and the Nasdaq 4.69%.

Despite the ban on short selling in the securities of eleven banks and insurance companies to counter the extreme volatility of the stock market values. Still, banking stocks are still abused in the image of BNP Paribas, which issued a statement Thursday night to reaffirm the strength of its capital, Societe Generale and Credit Agricole.

No growth in the second quarter

On the macroeconomic front, INSEE reported this morning from zero growth in the second quarter in France (0 saving account payday loan.0%), against an increase of 0.9% in the first quarter. Inflation also slowed: the consumer prices fell by 0.4% in July, resulting in an increase of 1.9% over the year (against 2.1% from June 2010 to June 2011 ).

Oil is, meanwhile, resumed its decline in trade in Asia, having recovered Thursday in the United States.In morning trading, a barrel of "light sweet crude" lost 47 cents to 85.25 dollars and that of Brent North Sea fell by 57 cents to 107.45 dollars.

Other values ​​to follow, Carrefour pulls out of the game: the title ahead of 3.32% to 18.53 euros. U.S. giant Wal-Mart have mandated UBS to investigate the acquisition of the Brazilian subsidiary of French retailer, according to Reuters, citing a source familiar with the matter.

Goldman Sachs lowered its recommendation on Lafarge (-0.62% to 28,835 euros) and withdrew the title from its list of recommended values ​​in priority to the purchase.The intermediary has instead built his list to Saint-Gobain (0.55% to 32.975 euros) and Vinci (-0.30% to 34.36 euros).

Europacorp (0.63% to 3.22 euros), the production company of Luc Besson, Thursday reaffirmed its goal of a return to balance for the current year, despite a sharp decline its turnover in the first quarter.

Derichebourg (-1.05% to 3.489 euros) Thursday confirmed its target of improving its annual net income, after recording a sharp increase in sales over the first nine months of the year.

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Aug 03 2011

Food: sudden brake on the labels misleading

Tag: business, events, resources, special, top newsadmin @ 3:20 am

The European Union has embarked on a spring cleaning of food labeling. And their supposed virtues to health. Energy bars Brand Gerblé supposed to boost memory? The court decided otherwise, since it ruled in favor of a consumer association by calling the advertisement "misleading." Currently, the national association of consumer and user (CLCV), one of the largest of its kind, which is in litigation against the giant Candia. At the heart of the debate, promises related to the consumption of milk Silhouette Active expected to play a role in appetite.This drink, ensures the manufacturer, would be "natural source of calcium and low in fat" and contain "a revolutionary active ingredient that helps you eat less at the next meal."

It is to fight against the proliferation of misleading health claims that since 2008, the European Food Safety Authority (EFSA) is working on the content of thousands of labels. Manufacturers of each EU country provided their respective states, which were to follow EFSA, the allegations they wanted to use and the scientific literature. Thus 44,000 cases arrived at the office of the Authority for food safety. But after having eliminated all the duplicates and health claims related to plants that will be discussed later, the experts themselves to verify the actual 2760 scientific assertions.Among these products boasting of "antioxidant", "anticholesterols", "good for your bones", others favor the "removal of the water" by the kidneys, or some highlighting the "energy "and ensure the" vitality ".

Poorly supported arguments

Analysis of the EFSA has not focused on products but on their components. "In the end, only 20% received a positive opinion and 80% were eliminated, 'the officials of the Authority. For several reasons: incomplete files or too vague, and poorly supported arguments and sometimes a little wacky documents. "About the effect of a vitamin on the hair, companies have provided scientific studies do not speak of the vitamin or no hair," says Professor Ambrose and Martin, one of the experts of the EFSA.Besides a folder containing … the activity report of British Airways!

The 500 claims remaining in contention are only the opinion of the EFSA. The final list will be established in the coming months by the Member States on a proposal from the Commission. This could happen in 2012. Knowing that the industry will still have six months to adapt, the actual implementation of the measure expected in early 2013. John Dalli, the European Commissioner for Health, said he wanted to "regulate an opaque market."

"The idea of ​​improving nutrition labeling dates back several years, observed with some skepticism Inserm researcher Pierre Meneton, salt specialist, who believes that the excess sodium chloride is the cause of 30,000 to 35,000 deaths per year in France.But this work on a reform of European labels have long been in a drawer. "It remains to be hoped that the work undertaken by the European does not remain a dead letter.

Regulation eagerly awaited by the Directorate General for Competition, Consumption and Fraud Control (DGCCRF). Because if Europe says the regulations, that the DGCCRF have the burden of verifying the reality of its application. "Before, companies benefited from a regime of almost total freedom," said William Cousyn, in charge of the nutrition issues. And it was the DGCCRF to prove fraud. The latter was particularly common: "95% of scientific claims that the DGCCRF asked us to check proved wrong," adds Martin Ambrose who is also expert at the National Health Security (handles).

For the DGCCRF, the label control will be facilitated since each claim will match a specific list of ingredients required. For the industrial sentenced for false advertising (in legal terms, we talk about deceptive marketing practices), the fine can reach 375,000 euros although it is rarely the case. Actually, what bothers most companies, it is the bad publicity generated by such trials. "The biggest deterrent is ultimately to include excerpts of court decisions on packaging, says Mr. Jerome Frank, one of the lawyers of the UFC-Que Choisir and CLCV. Should somehow punish them by where they have sinned. "

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Jul 15 2011

Baroin: "France has the confidence of investors"

Tag: Uncategorized, economic, international, resources, specialadmin @ 9:52 pm

LE FIGARO: – Earlier this week, you have participated in the meeting of the Eurogroup and Ecofin, the decisions taken are sufficient to stop the crisis?

Baroin: – The message that the Eurogroup has this week sent a strong message. The finance ministers of the euro area have confirmed their absolute commitment to safeguard financial stability in the area. The tools we have, I think of course to the European financial stability, will be of use will be more flexible and less costly for the recipient countries. We also reiterated our commitment to conclude as soon as possible a program that covers the financing needs of Greece for three years.

Greece, Portugal, Italy, France is currently immune to this crisis.Do you fear a contagion affecting our country?

Thanks to the reforms carried out and control of public finances that we pursue with determination, France, like Germany, has the confidence of investors on our sovereign debt deemed safest. France is indeed one of the seven countries in the euro area receiving the highest rating. This lowers the cost at which borrows France. Of course, we can not satisfy disruption affecting the markets for several days.

What are the flexibilities of the presidential candidates subject to the supervision of rating agencies?

There is no doubt that some projects are completely out of time exceeded. To that of PS, I will be tempted to say, it is worn, tired, to paraphrase one of their former candidate.It is unrealistic, if not more, in 2012, to propose the creation of hundreds of thousands of public employment. It is irresponsible with regard to the preservation of our growth to provide a fiscal impact of an increase of 50 billion euros in taxes.

Bertrand Delanoe suggested a special tax on high incomes to reduce debt the state …

We are totally opposed to the creation of an upper marginal tax on income. As part of the tax reform that I reach we have ruled out this hypothesis. A working group will be in the coming days to establish, in the draft 2012 budget law, a contribution on income from extraordinary or extravagant as stated by the Prime Minister. It's a big difference with a windfall tax on the income desired by the Socialists.This is not the same political project.

The Finance Act provides 3 billion saving on tax loopholes. This will be enough?

Again, our goals are intangible and deficit are the backbone of the construction budget. It is very likely that we will go through the Finance Act 2012, beyond the three billion reduction in planned niches. At what level should we stop. There is still a bit early to say but that is where we are heading.

Martine Aubry accusing the Elysee Palace to spread rumors about his private life …

As a candidate in the presidential election went a bit unnoticed, to give relief to its trajectory, it targets the Elysée and the UMP.It's a bit ridiculous.

It is a sign of weakness?

If you add up the silence that followed the important announcement of his candidacy, that sense of unseen, the socialist project, and now this news on rumors, I do not think it is up to the challenges that France will through next year.

How to convince Borloo not be a candidate in 2012?

It's very difficult to explain that we are stronger by being divided only by being united! It is very difficult to explain that participated in the affairs of the country for so long and be an alternative project.Therefore I think it will be very difficult to find a chamber at the presidential majority as the election period will need to gather all the forces present in the majority in the service of Nicolas Sarkozy.

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Jul 08 2011

New political crisis for Japan

Tag: finance, publications, special, technology, worldadmin @ 7:44 pm

The Minister of Finance of Japan, Yoshihiko Noda, confirmed the government's desire to Naoto Kan to resign by the end of the summer. Asked this morning on the casting vote of a law allowing Tokyo to issue bonds to cover the budget deficit, the Treasury official said the Japanese team in place "take responsibility". The day before, Minister of Commerce Banri Kaieda had entrusted his intention to retire after the adoption of the famous law by the Parliament met until the end of August, adding that other ministers "may have the same intentions." The current government believes that the next budget will not be held if the law does not low fee pay day loans.

Finance Minister this morning held a press conference to present the trade figures. Japan's current account surplus fell 51.7% in May to 7.3 billion, compared to the previous year.A drop weaker than economists' forecasts, which expect a recovery in the economy, hard hit by the earthquake of March 11, faster than expected. Many Japanese factories have been forced to suspend production due to damaged sites and disruptions in electricity supplies. But exports could rebound in the coming months.

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Jul 01 2011

Orange is the royal wedding live 3D

Tag: economic, economy, features, money, specialadmin @ 11:08 pm

If Grace Kelly was married in technicolor, his son Albert of Monaco, will this Saturday afternoon … 3D. So the TV has decided that Orange offers its 15,000 subscribers have 3D TV, monitor live and exclusive the ceremony's most glamorous summer in this new technology. "This is the royal palace itself was planning to film the ceremony in 3D for its archives," reveals Ghislaine Le Rhun, Executive Director for Orange 3D in charge of the project. "We offered to broadcast it live on our channel 30 dedicated to this new technology," said she. "The royal wedding is well suited to this type of transmission, because in addition to being glamorous, it has several technical plans: those of married guests or views of Monaco." A promise of entertainment that inspires the Rock, especially since the event will benefit from a worldwide distribution.Indeed, Orange has not only involved its channel dedicated to 3D but also mobilized social networks – the news had already been around the last twittosphère Spanish. The event will also be available on Dailymotion, the portal of Orange and in countries where Orange operates through its triple play. Finally, Orange has an agreement between Eutelsat and its 10,000 retail outlets for consumers to find in the windows of shops and those of Darty or Boulanger images in 3D.

Extension to the documentary

To attract even more subscribers, the transmission will be preceded by a documentary by BSkyB and directed at the wedding of Kate and William of England. For Ghislaine Le Rhun, "it is clear that 3D is not just for sport.The documentary is a genre that is perfect for 3D ", she says, noting that Orange has teamed up with France Televisions for the production and distribution of two documentaries about the" greatest country in the world, " and "the most beautiful forests in the world." Similarly, the operator had joined Arte to broadcast last Christmas circus. More recently, with TF1 Orange captured the final Barcelona-Manchester. For Ghislaine Le Rhun, "it will take two to three years before the 3D left the experimental stage to take a full distribution channel." Already 120 games have been broadcast on channel 30 as well as all international Roland Garros.

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May 11 2011

7% of French people are already buying with their mobile

Tag: economics, economy, finance, people, technologyadmin @ 12:44 am

With the advent of smart phones, the Internet began to transform into mobinaute. The shoppers follow the same path, after an initial study on m-commerce ", conducted among more than 3,000 Internet users and sixty e-retailers. While more than one in two French has already made a purchase online (52.1%), according to the Federation e-commerce and distance selling (Fevad), only 12% of them were from their mobile, or 3 million people in total.

"The profile of m-buyer of 2011 resembles the profile of online shoppers in 2001: he is younger and more male shoppers than the average", describes Gilles White, research director at TLC Benchmark. As with the first purchases on the Internet, purchases by mobile applications currently focus on simple products, low and controlled amounts of known sites.Cultural products (DVDs, books, video games, etc..) And travel (train tickets, rentals, hotels …) are the most purchased by mobile phone. The garment sector rises on the third step of the podium by mobile sales, while it took until 2005 that the industry is growing really on the Internet. "The event model based on private sales of consumer responsiveness explains this very good performance. The e-mailings and alerts on mobile now read more than promote Internet impulse buying, "says research director of CCM Benchmark.

Click on the thumbnail to enlarge the graphic.

Some heavy

Vente-privee.com is a striking example. Launched in June 2010, the mobile application for iPhone and iPad drains already 7% of group turnover. The launch of the Android version this week should further stimulate sales my credit score."This channel is about 0.5% more revenue per month," explains co-founder Xavier Court. He said he is not totally incremental sales: "It is difficult to estimate the share alternative is that this new method of shopping," he adds.

Gilles Blanc emphasizes the heterogeneity of performance: "For some leading sites of e-commerce, m-commerce weighs only 1% of their turnover." This is the case of La Redoute: this channel, available for a year, represents 1% of sales, while the group attracted about one in six internet. "A few sites already carry nearly 10% of their sales through this new channel," says study author. The average is more around 1% of the market for e-commerce, which was 8.8 billion in the first quarter 2011 (+20% in one year) according Fevad.Among the good performers are SNCF, the first online travel agency (546 000 visitors per day), and Accor, which has sold 100,000 room nights through this channel last year and the group plans to multiply this number by 2.6 this year.

While the first application was launched three years ago in France by Amazon – second most visited Internet site, after eBay – 2011 should be the year of launch. An e-retailer in four offers a mobile version. For many players, this is a site that should be completed this year to be ready before the planned deployment of 4G next year.

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