Dec 08 2013
In the very exclusive club of TV programs "millionaires" number of tweets, NRJ Awards already 1détiennent absolute record 1.9 million "tweets". A successful digital hearing, which TF1 2compte to capitalize Saturday, Dec. 14, at the 15th ceremony broadcast live from Cannes. Goal: to become the show's most connected on social networks by strengthening its digital device. First, the system will further develop around the content transmission. A "before", ie a program ahead of the ceremony is available on tablets and mobile, will be live online to fans preparations, the arrival of artists, climb the stairs … "To extend the reach program must expand its visibility, says Olivier Abecassis3, the CEO of eTF1. The public will have the opportunity to see what happens before the broadcast of the program on the air and can twitter earlier. "
Second axis: TF1 will expand the presence of NRJ Music Awards a maximum digital tools: Twitter Facebook 4and 5bien course, but also Instagram6 a photo service, Hangout, the video chat Google or Vine7, service microvidéos . Viewers will by twitter example minividéos posted live scenes by artists, publish images taken from the red carpet. Or interact with each other and with the stars by interposed screen. "The more you put content suited to each of the social networks, plus the weight of the reaction is amplified," says Olivier Abecassis, before adding, however: "The first thing is to have a powerful programs point of view event, which makes people want to react. "
500000 followers Nikos Aliagas
The third innovation wall twittos will appear on the air, with the odds of winning by users. "The novelty is that for the first time in France we will integrate the issue of additional content through digital means. It is also a way of making visible the dialogue between television and social networks, "insists the CEO of eTF1. All ways implemented, that hopefully the chain will allow it to pass this time the 2 million tweets around the NRJ Music Awards. It may also depend on the presenter of the program, Nikos Aliagas8 and over 500,000 followers on Twitter to meet this challenge.
It is for TF1 to the practices of viewers in order to ensure sustained a reserve of hearing. Because he has not yet dethroned the good old TV lounge, the second screen has become an indispensable complement. Proof: 93% of 18-24 year olds will include on Facebook while watching television. Chains have a vested interest to keep the attention of an audience by offering multiscreen become content on tablets, computers or mobile phones.
Confirmation Olivier Abecassis, "We want to be wherever people are. And today, they are especially on digital platforms. "Maximizing final hearing allows better monetize with advertisers. And from this point of view, TF1 already happens to reach revenues of 15-30 euros per thousand video views.