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The growing unease among the agents of employment center. After the hostage Monday by two executives seeking employment in an agency in East Paris, the unions called on workers to exercise their right to withdraw this Wednesday morning from 9:00 to 11:00. This is for Inter to "denounce the continued risk of aggression sites," while a committee of health, safety and working conditions (HSC) Extraordinary meets at the same time to discuss the hostage taking.

The attacks of this magnitude are fortunately minimal. But officials complain, according to unions, to address a growing tension in the workplace. "For several years the violence they face every day progresses," says Philippe Berhauld, national secretary of the CFDT employment center. "The insults to home are becoming more frequent.Accusations of incométences have become commonplace. Accidents of this kind, we are about two a day just in my area, Midi-Pyrenees, "said Diane Gastellu, employment center agent and member of the HSC.

"We are ill-equipped to respond" Unemployment, which is struggling to recede, contributing to frustration and sometimes despair of the unemployed. The share of those seeking work for over a year, in particular, continues to grow. As for the merger of the ANPE and Assedic, made a forced march at the height of the crisis in 2009, workers often feel that it has exacerbated the situation. By increasing the pace of work – each manages a portfolio average of 110 to 120 job seekers – and requiring most agents they are versatile, transfer of public service employment has made their task particularly arduous.

"If the relations are more strained with the users, it is often because we are ill-equipped to answer them, says Diane Gastellu. The officers present at the reception may not have the dual responsibility on compensation and job search faxless pay day loans. Colleagues who have dual training are far from being the majority. " Result, when a job applicant has a question about computing the allowance, "it happens very quickly, we swim," says Councillor example. A situation reinforced by the fact that many agents are welcome CSD, and employment center of recent date.

Absenteeism on the rise

The use of telephone platforms, to relieve the agencies, does not help. "We refer more users to these platforms. This is resented, they feel taken for a ride. Their instinct is often to seek to impose the contact, "says she again."Before the merger, we had more time to spend in conversation with each job seeker. It's frustrating for everyone: for employees who feel they do not do a good job, and for users who feel abandoned, "said another officer, former Assedic, who has in the Centre region. Work overload, poor management of priorities, setting targets unrelated to the quality of service: agents are not left out of arguments to explain the increasing frustration of users.

Many strains on the health of employees and the social climate of the public institution. According to a Senate report released last July, absenteeism has increased by over 20% in five French regions and from 15% to 20% in five others. Urban areas, where the density of job seekers is important, are particularly affected."The medium and long stops diseases have increased significantly, says John Montero, TF delegate employment center. We deplore more depressions. More and more agents are taking psychotropic drugs, neuroleptics, have addictive behavior. It is time to do something. "

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After winning nearly 4% last week, the CAC 40 was hesitant Monday. After opening on a positive note on Monday, rising 0.81% to 3243.93 points, it is passed back to balance, to 3218.06 points (-0.02%) on the stroke of 13 hours.

Investors have not long welcomed the determination shown by European finance ministers at the G20 Finance last weekend. At this meeting, the central bankers of the EU porutant promised to bring an answer this week "comprehensive and lasting peace" to the debt crisis at the G20. "Advanced countries will adopt, taking into account their respective national circumstances, policies to strengthen the confidence and support growth and implement measures clear, credible and targeted to rebalance public finances" stressed ministers in statement.

Above all, they promise to make a decision at the European Summit of October 23, described as "decisive" on Saturday by Minister of Economy Baroin. For its part, the ECB President Jean-Claude Trichet said the euro was "not threatened", but called on all Europeans to be "extremely vigilant" with regard to public finances.

Attempted to reassure the ability of the International Monetary Fund (IMF) to support countries in difficulty, Christine Lagarde, the Executive Director, has determined that the resources of the institution for the time were "appropriate" and "fit" to Micro Europe 1.And, while many European countries are considering to use the Fund to prevent contagion of the crisis in the euro area in case of bankruptcy of Athens.

Measures of expected savings on the U.S. side

On the other side of the Atlantic, U.S. President Barack Obama must include measures of fiscal consolidation through a savings plan. Last Friday, the country's budget deficit reached 8.7% of GDP in 2010-2011, 0.3 points less than in the previous year, according to the Treasury. In absolute terms however, the fiscal gap widened slightly compared to fiscal 2010, 0.4%, from the threshold of 1.299 trillion dollars, making it the second biggest deficit of the History of the United States.Concerns also weigh on U.S. growth, after the deterioration of consumer sentiment surprise U.S. beginning in October, falling incomes leading consumer expectations to their lowest level for over 31 years.

Following the announcement of the failure of 20% of the 360,000 small businesses in Zhejiang Province since the beginning of the year, Beijing also pledged to "rebalance" its growth engines through a battery of measures this week.

The euro retreated slightly

On the foreign exchange market, the euro fell slightly against the U.S. dollar on Monday morning at 1.284 dollars (-0.21%). While oil was up in Asia after a barrel of "light sweet crude" for November delivery clinching 35 cents to 87.15 dollars in early electronic trading.Barrel of Brent North Sea crude for December delivery gained 18 cents to 112.41 him dollars.

In terms of indicators, the United States, industrial activity in the region of New York (October) and the country's industrial production are expected in early afternoon.

In Europe, a speech in London Wolfgang Schäuble, German Minister of Finance, on financial regulation and fiscal consolidation is expected.

In Japan, industrial production for the month of August will be published in the day.

Banks remain top values ​​to follow this Monday

• Banking

Standard & Poor's (S & P) announced Friday it lowered the long-term rating of BNP Paribas (-1.47% to 31.77 euros) from "AA" to "AA-" and the Bichri (Banking Industry Country Risk Assessment) of France in Group 1 Group 2.In this context, investors will keep an eye on Societe Generale (-1.46% to 20.53 euros) and Credit Agricole (-1.52% to 5.11 euros).

• Dexia

The National Assembly will consider the draft supplementary budget by establishing a government guarantee.

• Air France-KLM (2.79% to 5.68 euros)

A special board meets Monday for the start RECORDED Pierre-Henri Gourgeon, as revealed by Le Figaro yesterday. In addition, three cabin crew unions (PNC) filed a strike notice for the weekend of All Saints to protest job cuts.

• Renault (+0.02% at 27.48 euros)

The new organization called the head of the manufacturer after the false spy case will come into force on 2 November as planned and strengthen the power of the CEO Carlos Ghosn with the aim to avoid the fiasco of the early recurrence in 2011.

• Axa (0.82% to 11.02 euros)

The French insurer Axa wants to eliminate by 2015 about 1,500 jobs in Germany, or one sixth of its workforce in the country, the Financial Times Deutschland on Monday.

• Eurosic (-0.68% to 32.27 euros)

The group has completed the acquisition of 22 office buildings with GE Capital Real Estate valued rights included 340 million euros.

• Edenred (-0.26% to 19.10 euros), Guyenne Gascogne (0.62% to 81 euros), Mercialys (-0.58% to 27.37 euros) will release its third quarter results after market close.

A branch of the Chinese sovereign fund China Investment Corporation began purchasing shares of four major Chinese banks in trouble in the markets. The subsidiary in question, the fund Huijin rich 400 billion dollars and already the largest shareholder of the four largest banks in the country, did not specify the amounts invested in the operation, but the news was enough to reassure some investors. This morning, the values ​​of the banking sector take off in Hong Kong Stock Exchange: Industrial & Commercial Bank of China (ICBC) jumped 8.9%, China Construction Bank ahead by 9.1% Agricultural Bank of China wins 12 % and Bank of China allows itself 9.8%, against an increase of 3.3% for the benchmark index of the Hong Kong, the Hang Seng.

The titles of Chinese banks have continued to decline on the stock exchanges in Shanghai and Hong Kong in recent months, reaching their lowest level in two years recently cheapest personal loan rates.These dismal performances reflect investor concerns on the issues of debt incurred by local governments in China, revealed by an unpublished government report last June. Provinces and municipalities have accumulated at least 1.16 trillion euros of debt in late 2010, with 80% financed by Chinese banks. Nearly 25% of these loans expire at the end of the year.

The explosion of informal loans, in an environment of tight credit, also weighed on banks, who have seen private individuals and companies take almost 50 billion euros over the first two weeks of September, a large part is then paid out of any legal framework.

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The great upheaval associated with the release of Daimler and Lagardère of EADS is imminent? The first holds 15% stake in the group and the second 7.5%. The State of Qatar would be entered into negotiations with the German government to buy half of the 15% stake in EADS held by Daimler, according to the weekly Der Spiegel. According to the paper, the Minister of Economy, Philipp Rösler, reportedly received two weeks ago members of the government of Qatar. Sunday, across the Rhine, no one has denied the report: the spokesman of the German said he could not comment on ongoing negotiations.

The rebound of the day continues at the Paris Bourse. The Cac 40 climbed 2.18% in mid-session at 3013.30 points, in the wake of Wall Street and Asian stock markets.The increase accelerated after the announcement of an exceptional action of major central banks including the ECB and U.S. Federal Reserve, to enhance the supply of dollars in the banking sector.

Wednesday he had already climbed 1.87% to 2949.14% points as investors cautiously welcoming the determination displayed by German Chancellor Angela Merkel, French President Nicolas Sarkozy and Prime Minister of Greece George Papandreou during a conference call Wednesday evening out to Athens for the crisis.

Same upward trend in other European financial centers: London in mid-session gaining 1.38% and 2.10% while Frankfurt Milan rose 1.49% and 2.51% in Madrid.

For now, the markets show their confidence in the ability of the euro area to help Athens to prevent the country will default, and is forced out of the single currency.

After months of deadlock between Parliament and European governments agreed in principle to toughen the Stability Pact and fiscal discipline common EU response to the crisis of debt was signed in Strasbourg on Thursday morning. This device provides for financial penalties in the form of cash deposit in blocked accounts for countries that would leave too lax spinning their deficits, and processes more automatic than in the past to punish the worst performers in Europe.The agreement should therefore be subject to European finance ministers Friday in Poland, that will floor on the back of the Greek crisis in a macroeconomic environment deteriorated.

At the end of their conference, the Franco-German said he believed the day "that the position of Greece is very much in the euro area." But on one condition, also very explicit: "The implementation of strict and effective recovery program of the Greek economy supported by the countries of the euro area and the IMF and which conditions the disbursement of future tranches of the program. "George Papandreou was quick to deceive, confirming" the absolute determination of his government to take all necessary measures to implement all commitments. "For the budget minister Valérie Pécresse, what the Prime Minister of Greece were "reassured" the euro area, she said on Thursday LCI.

For its part, the Chancellor has again ruled out the idea of ​​European bonds, proposed by some to pool at least part of the issuance of debt of the euro area. It would be "absurd," she said this morning outside the Motor Show in Frankfurt.

The U.S. maintains pressure on Europe

To this, add the announcement of the Brics (Brazil, Russia, India, China and South Africa) said on Wednesday that they could increase their holdings of bonds denominated in euros. Brazil has such willingness to participate in a "global effort" against the economic crisis that affects rich countries, said the same day the President of Brazil Dilma Rousseff.The same goes for Russia, which has indicated its willingness to "consider an investment in the new mechanism in the euro area if the responsibilities are clearly defined" through its Vice-Minister of Finance. However, Italy, whose rates have soared during bond, has denied media reports that she would have asked China to invest in debt.

U.S. side, however, no way to release the pressure on Europe. It "must do more" in the words of Timothy Geithner, U.S. Treasury Secretary, who must participate in a meeting Friday of finance ministers in Europe.In an interview Wednesday on the financial channel CNBC, he considers, however, that the Europeans 'capacity' to solve the crisis, seeing a good eye that they "recognize that they are late."

Note that Christine Lagarde, Executive Director of the IMF, should give a speech in Washington on "Challenges and solutions for the global economy and the IMF" to 16 hours. While Ben Bernanke, the Fed chairman, should speak at a conference in Washington on the regulation of systemic risk in the early afternoon.

Oil prices continue to fall

On the macroeconomic front, the number of people employed in the euro area rose by 0 Online payday loans.3% in the second quarter compared with the previous three months, said Thursday the EU statistics office Eurostat.Still according to Eurostat, inflation remained stable in August in the euro area to 2.5% year on year, as in July.

In France, the trade deficit is expected to reach 75 billion euros this year, a new sad record after the 56 billion euros recorded in 2008, says Les Echos. For its part, the European Commission revised downwards its growth forecast for France for 2011 to 1.6% against 1.8% expected so far.The annual growth rate of the euro area as a whole also 1.6%, however, is consistent with a previous estimate.

For its part, Spain has raised 3.95 billion euros in the markets Thursday, with bonds to eight and nine years, with rates down from the previous issue of the same type on July 21.

Finally, many figures are expected in the U.S., including inflation for the month of August, the current account balance in the second quarter, the weekly claims for unemployment and industrial production for the month of August .

On the foreign exchange market, the euro climbed to 0.44% against the greenback at 1.3804 dollars on Thursday.In turn, oil prices continued to fall, after figures showing a decline in demand for refined products in the United States, and while the markets remain worried about the situation in the euro zone, analysts said. In morning trading, a barrel of "light sweet crude" for delivery in October lost 43 cents to 88.48 dollars per barrel of Brent North Sea crude for October delivery 53 cents to 111.87 dollars.

Values ​​to follow

• Banking

The banking sector, including Societe Generale (13% to 19.73 euros), BNP Paribas (20% to 32.52 euros) and Credit Agricole (12% to 5.88 euros) remains in the spotlight. It does not seem affected by the revelation of a fraud, a trader at UBS.The crisis became systemic, according to a document sent to the European Union finance ministers and obtained by Reuters, which also recommended a further strengthening of bank resources.In addition, two out of three French believe that the weakening of the banking sector related to the debt crisis could threaten their economies, according to a CSA poll released Wednesday to Les Echos.

• LVMH (2.15% to 114.20 euros)

The group announced Wednesday it had chosen Jordi Constans, come to Danone, to succeed Yves Carcelle at the head of Louis Vuitton in 2013.

• ArcelorMittal (3.65% to 13.35 euros)

The company promised to stop its steel plant in Florange (Moselle) would be temporary, said Wednesday the French government.

• Areva (2.11% to 21.02 euros)

The nuclear expert will present its strategic plan in early December through improved operational performance, an adjustment of investment and possible asset sales, its chief executive said in an interview for Echoes.

• Publicis (2.03% to 31.11 euros)

The group announced Thursday the acquisition of 100% stake in a public relations agency in the United States, Schwartz Communications, which specializes in technology and health, for an undisclosed sum.

• Bouygues (1.31% to 25.05 euros)

Wednesday, Bouygues Construction, through the company Eirene, delivered the first 53 service centers and respond to the DIT (Directorate of transport infrastructure under the Ministry of Ecology, Sustainable Development, Transportation and housing), according to Reuters.Eirene now provides maintenance and management of these buildings for 28 years.

• Technip (2.06% to 68.77 euros)

The French group of Petroleum Engineering has won a contract for facilities ammonia-urea fertilizer in Port-Gentil (west of Gabon), from Gabon Fertilizers Company, said in a statement.

• Cellectis (6.19% to 6 euros)

The company will acquire the Swedish company Cellartis specialist tools for research and development in vitro derived stem cells, as part of a contract valuing the approximately 33.8 million.

• Hermes

The luxury group said that trading in its title would be suspended Thursday pending the decision of the Court of Appeal of Paris on the exemption granted by the AMF on the buyout of minority interests.

Essilor International is innovative. According to the global glasses, "75% of wearers expect an anti-fog solution." To meet this demand, the group decided to create anti-fog lenses under the name of Optifog. This new "represents a disruptive technology," with a "layer with hydrophilic properties," said Essilor. With this new product, which is "all continents", Essilor International is "1.2 billion consumers worldwide."

Results aside, the mood is set fair. The group recorded the first half revenues up 6.9% to 2.06 billion euros and net profit up 30.7% to 258.2 million euros. Adjusted net income per share was 1.25 euro, up 9.3%.

Essilor attributed these results to the "increase in volumes related to the expansion strategy in high growth markets, the rapid development of the supply in the mid-range" and the "growth of industrial investment."

Context "increasingly uncertain"

These performances allow the group to maintain its growth objectives in sales "between 6% and 8%" (excluding currency and acquisitions, strategic) for this year, despite "an economic environment more uncertain." Essilor also wants to maintain the high level of profitability, excluding strategic acquisitions.

The specialist in ophthalmic optics says it "will continue to rely on innovation, operational efficiency and financial capacity to consolidate its position in the high end."The group also intends to "continue its conquest in the mid-range and benefit from the rapid expansion of high-growth countries."

At the Paris Bourse, this news is greeted coldly. In early trade, the title Essilor loses 0.11% to 53.07 euros in a market down 0.05%.

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This Friday looks bleak at the Paris Bourse. The CAC 40 starts on the day down 0.37% to 3064.49 points. London and Frankfurt lost 0.35% and 0.38%. 1.09% loose Madrid, Milan were down 0.30% and 0.61% in Zurich.

Operators are struggling to recover from their emotions after the new European stock markets plummeting and U.S. yesterday. This morning, Asian stock market sent negative signals with indices in very sharp drop. This bad mood due to a surge in concern about the state of the global economy, reinforced by poor indicators of the Atlantic. Bad index measuring the Philadelphia Fed manufacturing activity in the region, lower sales of existing homes in July, new jobless claims rising again during the second week of August … All signs of the apparent stagnation of growth in the United States.

Concerns about U.S. growth fears add to the debt crisis in Europe, European banks are the first to bear the brunt. In its Thursday edition, The Wall Street Journal reported on fears the U.S. Federal Reserve on the liquidity of European banks. And for the first time since February, the European Central Bank (ECB) has given a major dollar loan to a European bank, whose identity was not revealed. An action that reinforces doubts about the ability of banks to refinance.

Morgan Stanley has added his two cents to panic, explaining that she perceived the United States and Europe as "dangerously close to recession." The President of the European Union, Herman van Rompuy, tried Thursday to calm the mind by ensuring that there was "no new recession" in sight.And this morning, Chinese Vice President Xi Jinping has reaffirmed that the U.S. economy was "resilient". In vain.

"The bears are back"

"The bears (pessimistic players, ie) are back in force that night, after disappointing U.S. economic indicators and renewed fears about the stability of European banks, which prompted investors to push the button sales," said Ben Potter, an analyst at IG Markets in Australia. "There seems to be getting ready for a weekend very ugly, with a market dominated once again by fear and panic," he added.

Gold reached a new record Friday morning in Asia, to 1,837.50 dollars per ounce, due to the concern. And oil, which fell 6% in New York yesterday, continues to fall in morning trading.A barrel of "light sweet crude" for September delivery lost 1.69 dollars to 80.69 dollars while that of Brent North Sea crude for October delivery gave 68 cents to 106.31 dollars.

No significant indicator that could reverse the trend, are expected on Friday.

Values ​​to follow

The banking sector

European financial stocks, which had been rolled by a renewed tensions in the interbank market and concerns about the short-term refinancing of banks are still misguided. BNP Paribas (-3.22% to 33.11 dollars), Natixis (-2.90% to 2.81 dollars), Credit Agricole (-2.70% to 6.06 euros), Société Générale (-2, 69% to 21.02 dollars) and AXA (-0.56% to 10.28 euros) are in the red.

Danone: -1.75% to 46.05 euros

Nestlé, the group became a favorite activity for infant formula, Wyeth, Pfizer subsidiary, valued at approximately ten billion dollars (seven billion euros), officials said a source familiar with the bank.

Technip: -3.67% to 57.77 euros

The French engineering group said it had received a letter of intent on the part of the American oil company Anadarko for the construction of an offshore platform for the Gulf of Mexico.

The 3700 points in the viewfinder will be investors in the Paris Stock Exchange on Wednesday. Yesterday, the Paris has managed to recover, ending on a rise of 1.21% to 3694 points. Operators should be encouraged by the good performance of U.S. markets, driven by advances in parliamentary negotiations in the United States for raising the ceiling on the debt. President Barack Obama for the first time reported "progress" in this debate, adding that the new Senate plan, presented Tuesday, was "consistent" in its approach. The Chairman stressed however that "not much time" before the deadline of August 2 to avoid a default. Wall Street was also good indicators for rasurée and industrial results better than expected.Asian markets were also sending positive signals this morning.

Time, however, should still be prudent on the eve of a crucial European summit for the future of the euro area. The heads of state are to meet Thursday in Brussels to discuss the bailout of Greece. Several proposals for involving the private sector are on the table.

In addition to this news, investors will learn in sales of existing homes and oil stocks in the United States. On the currency side, the euro is still down slightly against the greenback at 1.4139 dollar.Oil is, him up: a barrel of "light sweet crude" for delivery in August takes 80 cents to 98.30 dollars and that of Brent North Sea crude for September delivery gained 69 cents to 117.75 dollars .

Values ​​to follow

Havas

The advertising group has announced the acquisition of a majority stake in the Australian Host, the first independent agency of the country, for an undisclosed sum.

Saffron

Tuesday the group received the green light from Washington for the purchase of American specialist of biometrics L-1 Identity Solutions. The agreement was announced last September for $ 1.1 billion in cash.

Laurent-Perrier

The group announced Wednesday an increase of 11.5% of its turnover in the first quarter thanks to a mix effect prices soaring and exports still strong.

Accor

The group was optimistic Tuesday in announcing an acceleration of organic growth in the second quarter due to increased occupancy rates and the gradual recovery of prices.

ADP

The group announced a 4.6% increase in passenger traffic at its airports in June, driven by growth across all trajectories with the exception of Africa and the Middle East.

PPR

Fnac, a subsidiary of luxury group, unveiled Tuesday a five-year strategic plan, called "Fnac 2015", which should enable it to boost sales after a disappointing performance.

EADS

Boeing, seeking to rescue a potentially very large contract with American Airlines, has offered to install a new engine on the current 737, while the airline is still considering a generous offer to Airbus. Moreover, the French military shipbuilder DCNS said Wednesday negotiate with the German Atlas Electronik the creation of a joint venture between their respective activities of underwater weapons, confirming a report in Les Echos. Atlas Elektronik is owned by EADS and ThyssenKrupp.

Biomerieux

The group announced the acquisition of French company Argene Molecular Biology and confirmed the objective of growth of its business year after an increase of 3.5% of its turnover in the first half of 2011.

Sanofi-Aventis

The Canadian Valeant Pharmaceuticals announced yesterday the signing of an agreement to buy the French laboratory marketing rights and distribution in Canada of a cream against osteoarthritis.

Manitou

The group raised its forecast Tuesday for 2011 after signing up 45% of its turnover in the first half despite the continuing difficulties of supply.

Always on the side of publications, sales of the first quarter of Alstom and the second quarter of Medica are expected before the market opens.After market, Unibail will present its second quarter results and Ubisoft will announce its earnings for the first quarter 2011-2012.

Today, Genevieve Lethu almost a pioneer. It's been almost ten years since the specialist tableware decided to repatriate most of its production in France. The group did not wait for the rising costs of transportation and wage inflation that affects a part of Asia to relocate its production in France and Europe. While 40% are still manufactured in Southeast Asia in 2002, this proportion has now dropped to 9%. Aim of the operation to improve the quality of its products.

According to Edmond Kassapian CEO Genevieve Lethu and origin of this strategy, the manufacturing conditions in emerging markets were no longer satisfactory. "We see a lot of flaws too: for example, the colors were sometimes not good.Moreover, China does not always meet the hygiene standards required by the manufacture of kitchen utensils, "said he. Three or four people were paid full-time, just for the after sales service. Manufacturing defects that the company, positioned on a medium-high-end, could not pass up. With a significant portion of its customers for export, being a French brand was not selling enough. "Our customers are demanding products made in France, not South-East Asia," said Edmond Kassapian.

Especially these failures were added to other problems. "Our own suppliers copied our collections to sell at lower prices," recalls the CEO. Occur in Asia also means longer production lead times, which complicate inventory management.In addition to transport by ship, which takes about two months, the status of "world factory" in China in some areas it is a work organization to lean. In this context, start or restart a production cycle requires a waiting period of up to six to eight months.

Model difficult to transpose

By bringing back most of its production in France, Geveniève Lethu won as responsiveness and quality. But this shedding was not built without problems. "Finding plants in France and Europe that can ensure our production has not been an easy task. Invest in tools, machinery was necessary. The repatriation was ultimately effective only from 2004-2005, "said Edmond Kassapian.Despite the cost of transportation and the "huge mess" deplored by the specialist tableware of its products made in China, produced in France is generally two to three times more expensive.

Why the model Genevieve Lethu is not easily transferable. "Some activities simply can not be relocated. Products requiring significant labor to manufacture or those who stand out from the competition will cost products in Asian countries. Our relocation was only possible because we are positioning ourselves in the middle and high end because the argument made in France for us was a selling point, "Edmond analysis Kassapian.

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A calm and a return was less loud than last year, that's what forecasters expect Havas Media between July and September on the French advertising market: according to figures from the Fast MPG indicator, released today, growth net investments in the media will reach 1.3% in the third quarter.

"The figure is not large in absolute terms but remains positive, and the base effect, as compared to the same period last year, will not be favorable," said Regine Tournier, Deputy Director in charge of purchasing Havas Media. The market should remain on trends in April and May, a slowdown after successive quarters of rebound recorded since January 2010."There are a lot of attention from advertisers, or the advertising market is closely linked to GDP," says Regine Tournier, underlining at the same time that one is not present provided a turnaround. "The market is fairly soft, but in digital."

In the detailed forecasts by media, Internet is the best advertising medium oriented in the third quarter, with an anticipated growth of 9.7%. "The video format is continuing to win and extend more the speeches on television, notes Valerie Ghezail, design manager at Havas Media.Advertisers of food, which were pretty far back, or those of health and beauty and luxury become familiar with the formats premium. "A dynamic that will eventually rub off on mobile investments, say specialist media agency, which noted however that the strategies "multiscreen" advertisers do not yet support this, despite the existence of audience measurement of mobile users Médiamétrie for nine months cash advance no faxing.

In comparison, the third quarter should be subdued for television (1.4%), the beginning of September does not counterbalance the traditional quiet months of July and August. The telecom sector could still surprise, departing earlier than expected from the operator which will launch its offer Free mobile and could force its competitors to defend their positions.

The display should change in the market (+1.3%).Important sector, the distribution has now become accustomed to very local campaigns, while the car tends to divest this medium.

World Cup effect

In radio, after a positive start to the year from its family of traditional advertisers (retail, automobile), the trend looks rather stable (+1.8%). Such as television and the Web, the media should take effect in September's World Cup rugby in New Zealand, with the spread of matches in the morning.

As for the press, the trend will be even negative (-2.9%), despite the proliferation of new forms in magazines and some interesting initiatives, such as the launch of e-GIE Press Premium, which brings together since June 30 eight daily headlines and news magazine.