Jul 25 2014

Crashes and security series: summer murderer airline

Tag: Uncategorized, economic, finance, news, worldadmin @ 7:52 am

 A horrible

black series with three plane crashes – the downing of Malaysian Airlines Boeing 1au over Ukraine, the crash of an ATR 72-500 TransAsia Airways2 Taiwan and now the disappearance of a 83 Swiftair3 MD, operated on behalf of Air Algeria, Mali over – in a week. A macabre combination which, fortunately, is very rare.

But these repeated accidents will make 2014 a year of the most deadly airline. It will also add to these three crashes, the disappearance of Malaysian Airlines Boeing with its 239 passengers, on March 8, a few hours after taking off from Kuala Lumpur and its sudden change of direction while the plane was rallying Beijing . Disappearance remains unexplained to this day. And several crashes occurred in Nepal, Kenya, Niger, Zambia and Sudan in recent months.  

In total, more than 730 people have already died by flying this year. Much higher than at the last peak in 2012 and 414 deaths related to a plane crash, more than four times higher than those recorded (210 deaths) in 2013 by the International Air Transport Association (IATA4). And finally, more than the average of 517 deaths per year recorded in the world in the last five years. The road

killed 3,268 people in France alone in 2013

This sad record 2014 must not however forget – and this may seem paradoxical then that emotion is huge – the aircraft remains the means of transport most of the world. But unlike the automobile kills more – 3268 died in 2013 in France alone – each plane crash is spectacular, has an international dimension and place in a universe – the sky – which is not natural to human no fax payday loans.

However, the plane never had so few killed. The global accident rate for jet Western manufacturing in 2013 was 0.41, or one accident for every 2.4 million flights. "This is the lowest in the history of aviation," according to IATA in its latest report on aviation safety. "From 2009 to 2013, this rate has improved by 14.6% over the five-year average, which stands at 0.48", the report says. Europe

is the safest region

The accident and death rates remain very low by more than 3 billion passenger who took the aircraft on 36.4 million flights in 2013. These statistics should also be read in the context of a market for air transport growth (4.8% on average) and a global fleet that doubled in size every two years on average. It now has 20,910 units in service worldwide and is expected to double, according to the latest market study Boeing5 within twenty years.

By region, the IATA report refers to Europe as the safest in terms of air transport with a lower accident rate than average 0.15 World in 2013; ahead of North America (0.32). In contrast, among the most dangerous regions despite significant progress, IATA means Africa6 with an accident of 2.03 against 4.55 in 2012 and the CIS (Commonwealth of Independent States) which saw its rate accident rate worsen to 2.09 against 0.00 in 2012. "IEC shows the worst performance," says IATA.

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Jul 18 2014

Global markets affected by the crash in Ukraine

Tag: events, features, money, online, publicationsadmin @ 2:44 am

The crash of an airliner in malaisien1 Ukraine2, which could have been shot, shook the western markets and fall titles airlines Exchange Thursday as investors feared the impact of the disaster on the economy mondiale.A Wall Street3 where indices nosedived after the announcement of the crash, the Dow Jones4 abandoned around 18:00 GMT 0.42%, 0.81% and the Nasdaq5 the broader S & P 500 0.60%. European shares have also been hit hard by these uncertainties and ended sharply lower: the Paris market ended down 1.21%, in Frankfurt, the DAX index fell 1.07% and the Stock Exchange London dropped 0.68%. Asian stock markets were still closed at the time.The foreign exchange market remained relatively stable in the evolving euro6 dollar7 1.3523 after falling to 1.3517 at 2:55 p.m. GMT dollar, a new low in a month, 1.3524 against dollar on Wednesday to 9:00 p.m. GMT.L ' euro evolves its lowest against the Japanese yen, a value considered as "safe haven" by traders from février.Du side pétrole8, New York crude (WTI) for August delivery climbed almost $ 2 and Brent the North Sea to London has appreciated by 0.73% to 107.91 dollars.L ounce of OR9 has appreciated and ended at $ 1,302.50 at auction evening in London, against 1,301 dollars Wednesday . U.S. bond market, where operators take refuge in times of uncertainty left his side sharply higher. The yield on 10-year Treasury fell to 2.467% against 2.538% Wednesday, and the 30-year to 3.287% against 3.348% veille.Signe the nervousness in the market, the VIX index, called "index fear "soared 15.45% reading at its highest levels of the dangerous semaine.Plus for markets that sanctionsLes markets have suddenly lost ground to 1530 GMT as investors have learned that a plane Line Malaysian Amsterdam left for Kuala Lumpur crashed in the Donetsk region in eastern Ukraine guaranteed cash advance. "It is frankly very bad news, rather than Western sanctions announced" Wednesday night responded Gregori Volokhine of Meeschaert Financial services. "It calls into question the safety of air routes in this region of the world and in other regions", as in the Middle East, continued Gregori Volokhine. However, "air traffic is very important for the economy." What worries the most, as portfolio manager, "is that this is not an accident but a downed aircraft is going to ask questions that had never been asked previously. Risk stray bullets "on airliners. "This is unsettling for travelers and investors," he has estimé.Secteur global air in baisseDes both sides of the Atlantic, particularly information on the aviation sector weighed American Airlines10 fell by 2.52% at $ 42.38, Delta Airlines yielded 1.95% to 37.13 dollars, United Continental 2.03% at $ 42.99. The aircraft manufacturer Boeing11 limited the damage and let go only 0.30% to 127.04 dollars.L German Lufthansa12 giant European airline, which announced after the close of trading on Thursday that decided to bypass "substantially" space Ukrainian air, closed down 2.37% to 14.61 euros on Euronext Paris Francfort.A Air France13-KLM fell by 1.45% to 8.77 euros. At the London Stock Exchange, International Consolidated Airlines Group, parent company of British Airways and Spanish carrier Iberia, fell 3.02% to 330.70 pence and easyJet 1.18% to 1,341 pence.


Jul 14 2014

Why French amusement parks are popular abroad

Tag: business, economics, finance, top news, worldadmin @ 2:04 pm

 

There is not that the giant and powerful Disneyland1 park which is exported worldwide. Although the American ranks first among the most visited parks in France with 14.9 million visitors per year, a small French attractions, Puy du FOU2 steals the second place, indicating a significant growth of the entertainment industry to the French. It must be said that in terms of attractions, the "French Touch" was popular. Nicolas de Villiers, President and Director of Puy du Fou contacted by Le Figaro, "foreign appeal to French because they pick a lifestyle and expertise. The thickness of our history gives a refined look to France. And the French have the ability to understand civilizations and integrate. This is what pleases abroad. "His park attractions Vendée is indeed envious internationally. So that Nicolas de Villiers and his team have created three years ago subsidiary "Puy du Fou International" for marketing outside of France, the expertise of the park shows. The Puy du Fou

looks to China

The English and Dutch have already tempted by the model "Puy du Fou3." And it is the turn of Russia and China to follow the trend. "Many Chinese come to the Puy du Fou Park for becoming more essential for their trip to France. It is therefore quite natural to turn to this country. 'If you do not come to the Puy du Fou Puy du Fou will come to you', to quote the quote Knight Lagardère, "says Nicolas de Villiers.

The export model in China, with whom the Puy du Fou has four contracts, will be different from other countries. "In normal times, we used to adapt our concept to the history of the country in which it is implanted. But for China, it is not impossible that the park revolves around the history of France is of great interest to the Chinese, and it would be a little bit of France there. "The leader welcomes the ongoing negotiations which could lead to an overall investment including "between 500 and 600 million euros for an entire fleet, as we are going up in Russia near Moscow, for example," but refuses to advance a specific date. "It is difficult to give a date for a park in China because the negotiations are always a little longer but by 2019, there may be a park there because, from the moment we take our sheet White to set up the project and open to the public during the day, it takes 2 and a half years, three years cash till payday advance. " The Park

Astérix4 also look to Asia. Our Gallic holdouts should settle in China in Yunnan Province, southwest of the country. The owner of the brand, Compagnie des Alpes is in discussion. The success in France Gallic and their adventures in comics, Parc Astérix 5se ranks third in French parks with 1,620,000 visitors in 2013. But internationally, it is long gone unnoticed. It is only recently, with the English variation of film with Gerard Depardieu and Laetitia Casta, the characters of Goscinny were able to export. The technology

Futuroscope draws India

After the shows Puy du Fou and rides Asterix, it is the turn of the technology Futuroscope 6d'intéresser foreigners. This is the Indian society Appu Ghar, the father of entertainment in India which reflects an installation attractions Jaipour7 industry. This clone Poitiers Futuroscope propose the same events and entertainment. For Denis Brunnelière in charge of Futuroscope the General Council of Vienne, owner of the park department, foreign investors are seeking a particular different model, amusement parks "classic". "Our specialty at the Futuroscope in Poitiers is to combine a leisure park and a science. Foreigners are interested in the overall concept and not just part of the theme park., "He says Le Figaro. Although Denis Brunnelière does not wish formally confirm the project, he acknowledges that "if all goes well, the park should be released in 2018. But all this remains hypothetical." "The investment for the Futuroscope of Poitiers itself amounted to 200 million euros. Given the work necessary adaptation to the local market to do in India, investment will exceed 200 million euros. "  

With nearly 200 parks on French territory, 10% of the European market, the refinement of the "French touch" does not continues to inspire. And the last one, the theme park Le Petit Prince8 recently opened its doors in Mulhouse, could attract those who want to perpetuate the legend of Saint-Exupéry.


Jul 01 2014

Why learning did he not successful in France?

Tag: economy, news, online, resources, top newsadmin @ 7:33 am

 

Youth unemployment is the scourge of Europe, particularly in France. Under the effect of the crisis, has reached unprecedented levels in 2013, the share of young workers aged 15 to 24 years unemployed stood at just under 25%, with peaks of 55% in Spain or 58% in Greece. In France, 24.8% of young people under 25 years were out of the labor market in 2013, against 7.9% in Germany free 3-in-1 credit report. Worse, 150,000 young people leave more or less every year of school without a diploma or professional qualification. And 1.9 million are neither in employment nor in education or training – the so-called NEET – 17% of the 15-24 age group, one of the highest in the OECD countries rate .

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Jun 26 2014

After the e-cigarette, electronic seal up

Tag: economy, life, resources, technology, traveladmin @ 2:25 am

 The business of

vapotage continues its diversification. After the e-cigarette – allows opening a specialty store every three days1 in France – here's the e-seal, which arrives at the European tobacconists. This invention of a Dutch company called E-njoint already exists in three versions: the first model as safe according to law, without THC, tobacco-free and without nicotine.Totalement legal and harmless, the main advantage of this model is its original form and its operation: you pull the e-seal, and a hemp leaf lights at the end.

In contrast, the other two models which are also sold are much less harmless. And for once are real electronic seals, with effects that go with it: one of the two versions is charged with e-liquid that contains cannabis! And like a true joint, it is the user who decides he wants to dose inside. The last model allows smoking all kinds of dry grass, obviously including marijuana. If the Dutch company mentioned this last model in a statement, it currently left a blur on the Functioning of the latter variation. A

use in the health sector?

The company – which produces no less than 10,000 e-joints per day to be sold in Europe – also announced in discussions with Tikun Olam, the main Israeli company culture marijuana for medical purposes, to develop products to be used in medicine. This is not the first attempt: the website 01net notes that the company Cannabee offers electronic cigarettes and bottles of cannabidiol, a non-psychotropic cannabinoid which would be a medical benefactor.

Another finding, published in a report made in 2013 by the French Office for the Prevention of smoking and other addictions (OFTA): multiple sites or blogs offer Tips to change the composition of e-liquid to change its electronic cigarette e-joint. In fact, so it was already possible to make your own electronic seal. The report also cites several companies – including Cannabee – located in California that are active since 2012, and selling e-liquid for electronic cigarette transform its e-joint.


Apr 01 2014

Property: all that changes this year in tax

Tag: business, economic, money, news, resourcesadmin @ 7:33 am

Source Le Figaro Magazine

Under the sign of rigor, the 2014 budget has not spared immobilier1. Thus, the VAT applicable to maintenance work in the house from 7 to 10%, except for energy renovation work. In the aftermath, the conditions of access to sustainable development tax credit has been tightened. Finally, buy a property will cost more this year. At the higher rate of VAT on notary fees 2vient added that registration fees: many councils have increased, on 1 March, the county tax on property sales.

The only measure favorable to owners concerning real estate capital gains realized on the sale of housing: exemption has now gained after 22 years in prison and not more than 30 years. And until the end of August, a reduction of 25% is possible on capital gains.

The real estate gains partly exempt after 22 years

Gains on disposals of housing other than principal residences are now exempt from tax income after 22 years, against 30 years ago. The period to be exempt from social security contributions (15.5%) remains, meanwhile, set at 30 years. If you sell a property before this time, so you should pay tax on the gain at the flat rate of 19%, possibly increased by a surcharge of 2 to 6% when the taxable capital gain exceeds € 50,000. The amount of the capital gain is taxable, however, subject to a deduction for holding period (after 10 years, the seller has for example a 30% reduction on tax and 8.25% on social security contributions).

If you plan to sell a property before 1 September 2014, you will benefit more from an exceptional discount of 25%, calculated after deduction period of ownership. Attention, this reduction does not apply to sales of shares in real estate companies (SCI for example) or to transfers in favor of a family member (spouse, partner pacs, partner, ascending or descending). Disposals

Land remain exempt after 30 years

The ax has not gone away! The provision of the Finance Act 2014 to remove allowances for holding period for sales of building land was censored in extremis by the Constitutional Council. A rescript (No. 2014/01 of 9 January 2014) is then came clear that the exemption is granted after 30 years. Example: after 10 years, the reduction is only 10% for land (against 30% for residential). Registration fees

increased in many departments

As the Finance Act 2014 so authorizes, 66 departments (their list is available at www. tax. govt. fr) found 3.8 to 4.5% the amount of the county tax on property sales. In these departments, registration fees (also called "notary fees") are thus passed from March 1 to 5.80665% (5.10665% before). This increase is intended to apply until 29 February 2016. After this date, the tax would – theoretically – be reduced to 3.8%.

If some departments, like Paris, Isère, Yvelines or have already decided not to increase registration fees, others have not yet voted, probably waiting for the maturity of the municipal elections. If those notify the tax authorities no later than April 15, 2014, their decision to the county tax of 4.50%, the increase will apply to sales made on or after 1 June 2014. However, if this notification occurs between April 16 and November 30, 2014, the rate of registration fees will be raised only for sales entered into after 1 January 2015. Which would be a welcome time for buyers concerned business card.  

Indeed, the increase in registration fee is in addition to the slight increase in fees of notaries following the VAT hike passed, 1st January, from 19.6 to 20%. For a home purchased € 200,000, it is estimated that in the departments have increased their tax expenses amounted to € 16,000 or € 2,000 more than in 2013. Increases cascade that may well ultimately erase the slight decline in property prices seen last year. The tax

Sustainability simplified but hardened

Every year credit finance law gave birth to a new version of the tax credit Sustainable Development (ICSD). Approval are now subject to the achievement, in the principal residence of at least two eligible projects (eg, loft insulation and installing a heat pump). Households with modest incomes (the ceilings are defined in Article II of the 1417 tax code, CGI) may, however, continue to benefit from ICSD to achieve a single category of work. Household making a bunch of work can, whatever their income, expenditure spread over two consecutive years rather than one. In this case, the tax benefit will be granted under the income tax of the second year.

Another new 10 rate tax credit give way to two rates applicable regardless of the equipment installed: 15% for the achievement of one catégoriede work (be-tested) .20% for making a bunch of work (regardless of household income).

However, the expenditure ceiling taken into account has not budged. It remains to € 8,000 for a single person and € 16,000 for a couple. This amount is increased to 400 € per dependent. This ceiling is multiannual and restores every 5 years.

Example: A couple with two children is make insulation work for 15.000 € and changes its boiler to a condensing furnace (4500 €).

Expenses taken into account: € 19,500, capped at € 16,800.

Amount of tax credit: € 16,800 x 25% = € 4,200.

This year, the list of eligible equipment has been reduced (see Appendix 4, Art. 18a of CGI). Since January 1, photovoltaic panels and equipment for the recovery and treatment of stormwater open longer eligible for the tax credit. Finally, after being eligible for several years, donors are excluded from the IFSD. This is now restricted to the owners, tenants or occupants for free. Accumulated tax

and eco-PTZ credit: new resource limits

Sub-tested, it is possible to combine the IFSD and eco- zero-interest loans (PTZ). 2014, the income limits have changed. The income tax reference (n-2) is € 25,000 for a single person (€ 35,000 for a couple + € 7,500 per dependent). VAT

: rising to all floors!

January 1, 2014 all VAT rates have increased. Rate called "intermediate" from 7 to 10% and the "normal" rate of 19.6 to 20%. In practice, the 10% rate applies to improvements, processing, development and maintenance of dwellings completed over 2 years.

Rate of 20% applies, meanwhile, when the important work contributes to the production of a new building (as defined in Article 257 CGI) or when work resulted in an increase of more than 10% of the existing floor surface. Good news, the eligible work at ISDC are being applied since 1 January, a 5.5% VAT.

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Mar 27 2014

The alarming increase in accidents among women

Tag: Uncategorized, money, news, resources, traveladmin @ 12:44 pm

 

Women's health at work degrades more than men. This is the observation that stands the National Agency for the Improvement of Working Conditions (NAALC), which published early March a study based on figures from the disease.1 insurance. While accidents have generally declined over the past decade (-13%), those women rose sharply (+20%) when men decreased (-23%). Same trend in commuting accidents with sick leave: they are down for men (-9%) and increased for women (15%).

How to explain it? Prevention policies have focused more on traditionally male sectors. For decades, precautionary measures were strengthened in industries such as metallurgy, chemistry, wood or textiles, Anact explains, adding that these sectors have parallel sharply declining enrollment.  

"An invisibility risk for certain jobs" predominantly female

In contrast, most women invested sectors (business services, retail Banking, insurance and administration) have benefited less from these preventive measures. There is a "invisibility risk for certain jobs or female-dominated sectors (services, care, trade, administrative …) given the fact that they have long been considered 'light' instead of jobs or sectors heavy 'predominantly male (construction, industry, energy …), "wrote Anact in its investigation. "Now the employee (s) are also exposed (s) to chemicals, problems of charging port and psychosocial risks, warns Chapert Florence, one of the study authors. But as these risks are less visible, they are less taken into account. "  

Other advanced by the responsible project of its kind, health and working conditions Anact hypothesis: differences in career paths between men and women, "the women, often confined to repetitive and painful positions change little hierarchically unlike men, she says. Result, they are more exposed to sustained professional wear. " In addition, biological and social differences are not taken into account. A equivalent position, the effects of work are not the same for men and women. "Muscle differences, machines not adapted to the size of women may have additional consequences on the health of women." The boom

occupational diseases in women

Can we say that women are worse off than men? Not statistically anyway. In 2012, work accidents involve much more men (67.5%) than women (32.5%). And commuting accidents, men and women are almost equally: 48% and 52%.

…… But inequality increases when the question of occupational diseases are addressed, who are mostly MSD (musculoskeletal disorders). The recognition of occupational diseases has increased nearly twice as fast for women (169%) than for men (91%), all lines of business combined. Workers and employees are three times more likely to get sick than their male counterparts, according to a study published in Dares 20102. And even among executives and entrepreneurs, women are more affected (1.2%) than men (0.8%). If

recognized occupational diseases are more common in women, they are more serious, however men who are overexposed to occupational cancers (97% recognitions occupational cancers affect).


Mar 22 2014

SFR Bouygues can still counter Numericable?

Tag: economy, events, features, online, traveladmin @ 7:52 am

 

Thursday night Bouygues1 launched a bidding war on SFR2, trying to convince her to give him Vivendi3 telephony subsidiary, at the expense of Numericable4. A bet may seem daring while Vivendi and Numericable Altice5 (its parent) are in exclusive negotiations. Under these conditions, Vivendi Can only watch this offer?

At the moment, the media group merely reply that his "Supervisory Board decided on 14 March to enter into exclusive negotiations with Altice for a three week period. " A statement that resembles a certain estoppel. "It's a bit like buying a house, between the promise of sale and the signing of the act, he spends some time during which the seller can not abandon the transaction without suffering the consequences" illustrates a close case. Vivendi could therefore bypass the bidding Bouygues and continue to negotiate with Numericable so as to finalize the sale of SFR in the coming days.

For others, the supervisory board "can not not look at an offer that is in the interest of the shareholders of Vivendi." Against the proposal Bouygues Telecom 6est best bidder of € 1.4 billion in cash compared to Numericable on the envelope to 13.15 billion euros. But Henri Lachman, a member of the Supervisory Board of Vivendi and Chairman of the ad hoc committee had to decide on the tender would have argued last week that "450 million euros it can not refuse", referring to the gap between offers Numericable and Bouygues before the latter was the cash portion of its offer.  

If board members Vivendi watched the new offer before the end of the three weeks of exclusive April 4, they take a legal risk. Numericable would be entitled to go to court to file a civil complaint to request damages. "The law limits the risk to the costs already incurred by the complainant," however, says a close case. Others cite the contrary, a penalty clause which could reach tens of millions of euros for breach of exclusive negotiations. Can

Vivendi simply playing for time and drag the exclusive negotiations, so they do not end before the deadline of April 4? In this case, the meter would be in some way reset. "Legally, exclusivity is a commitment to negotiate in good faith," said a lawyer.


Mar 09 2014

Phone: Bouygues negotiating its mobile network Free

Tag: economic, economics, economy, international, technologyadmin @ 1:08 pm

The group announced Bouygues1 be willing to give its network of antennas and mobile frequencies to its competitor free2 (Iliad), to facilitate his marriage SFR3, and thus completely reconstruct the landscape of the French mobile telephony. "We have entered into exclusive negotiations to yield to Free for an amount up to 1.8 billion euros go our entire mobile network," announced Olivier Roussat, CEO of Bouygues Telecom in an interview with Journal du Sunday4 . This agreement, which covers "15,000 antennas and a portfolio of frequencies, some of which for 4G" is conditioned to the fact that SFR Bouygues acquires sold by Vivendi. Vivendi, parent company of SFR, which seeks to separate its telecom subsidiary to focus on the media said Wednesday it has received offers from Bouygues and Numericable majoritaire.L takeover offer was unveiled by Bouygues favors particular Exchange, but seemed to be a problem with the rules of competition. This agreement enables Bouygues "raise the main uncertainty from (its) project under the Competition Authority. And Free to become a full and complete operator," says Olivier Roussat this entretien.Il remains yet "subject to the success of our proposed merger with SFR filed Wednesday, March 5 from its parent company, Vivendi," he says. "We provide an immediate response to the imperatives of competition. In case of merger with SFR, we would have a network too. Again, there is a buyer who will recreate a competitive dynamic. This turnkey solution should facilitate marriage with SFR and Vivendi reassuring, "he says again. The Competition Authority will review the file and if all goes well, migration and network subscribers could place "in 2015," plan to ensure that the agreement "also ensures the use of the entire telecom sector in France with maintaining three networks." "Free wishes to maintain the network with its own agents, warns CEO of Bouygues Telecom. And we want to keep our 1,200 employees who are affected. Our network will not be destroyed. Instead, Free will live 15,000 antennas that will become his. "Olivier Roussat also confirmed that his" proposed merger with SFR not cause any departure. "On the contrary, the merger will invest in the Internet and mobile networks and "create jobs. This is the sinews of war. "This merger agreement and fully rebattrait cards in the field of French mobile telephony share four players. Orange leader today has 27 million mobile customers, SFR has 21 million, 11 million Bouygues Telecom and Free Free 7.4 millions.Cependant a relay network underdeveloped and relies on a 3G roaming agreement with Orange, but not for 4G. however Bouygues boasts of have the best 4G network via authorization which allowed him to use this technology on a frequency band that already operated giving him an edge in terms of coverage. This agreement should enable Bouygues and Free "to reduce costs," according to Olivier Roussat which ensures that the price war being waged by the mobile operators, at the initiative of Free, and more recently in the Internet, the initiative this time Bouygues should continue.


Mar 04 2014

Former Clinton adviser appointed Chief Strategy of Microsoft

Tag: events, international, opinions, people, top newsadmin @ 8:00 pm

 

The game of musical chairs continues at Microsoft. A month after his appointment as CEO of company1, Satya Nadella announced a series of changes in its management team. "We need more clarity, consistency and intensity in our work," he said in a statement published on the official site Microsoft2. Satya Nadella

was particularly interested in the field of marketing, a crucial position for his company. Microsoft spent $ 2.6 billion on advertising between 2012 and 20133, double Apple spending. So far, this area was co-led by vice-chairperson of Microsoft.

"I have decided that we only needed one leader to manage the marketing," said Satya Nadella. This is Chris Capossela, who has worked at Microsoft since 2011, which now occupy the unique position of Executive Vice President and Chief Marketing Officer of the American group.  An addicted

polls in control strategy

This appointment involves changing the position of another vice president of Microsoft, Mark Penn, far support both advertising and strategy. It abandons the field of marketing to focus only on the strategy of Microsoft. "I am delighted to see the talents of Mark work for broader challenges, as to imagine new products and decide where to invest for the future," Satya Nadella welcomed.

Mark Penn Photo Credits: Brian Smale / REUTERS

Mark Penn is far be a stranger to the inside and outside of Microsoft. Joined the group in 2012, it is in particular responsible for a large communication campaign against Google4. Called "Scroogled" (literally "the victim of a skinflint"), the latter denounced the policy of collection of personal data of the famous search engine, through commercials and products. However, the aggressive tone of this campaign has been widely criticized, including in-house.

It takes more to worry about Mark Penn, who has already made his debut in the middle of the little tender policy. The new head of Microsoft's strategy was indeed strategic adviser to Bill and Hillary Clinton for their respective presidential campaign. In business as in politics, Mark Penn weighs all decisions in relation to the polls. "Mark brings a mixture of data analysis and creativity that has allowed us to work differently, with real results," said Satya Nadella.  The reorganization plan

Satya Nadella is also accompanied by two departures: that Tony Bates, former CEO of Skype and Tami Reller, which include worked on communication about Surface tablets and was one of the few women at the head of Microsoft. "As a team, we need to find our stride," says Satya Nadella.


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