May 04 2012
The spectacular "comeback" ATR
For once it is not Airbus which organizes the festival, but ATR, the second aircraft manufacturer based in Toulouse, in the shadow of European giant. Equal subsidiary of EADS and Italy's Finmeccanica, the manufacturer of regional aircraft propeller book on Thursday, Air Nostrum, Iberia subsidiary of Spanish, the thousandth machine out of its assembly site.
A symbolic milestone for ATR's plans to increase its production by 60%, to 54 aircraft per year in 2010 to 70 this year to reach 80 to 90 per year by 2014. At the same time, its turnover has to go from 1.3 to 2 billion.
Consequently, extensions are underway on the site and "hundreds of jobs will be doubled," said Filippo Bagnato, ATR CEO. ATR employs 1,000 people in Toulouse and in 6000 made working in France and Italy with subcontracting. Sitting on a record backlog representing three years of delivery, ATR new ambitions: "it is possible to reach the 2,000 aircraft delivered within ten to fifteen years," says the president.
China threat
To listen, you almost forget that the company, founded in 1981 with the launch of the ATR 300, narrowly escaped death in 2004 with a backlog of five aircraft. The manufacturer was the victim of the craze for jets that, throughout the 1990s, have conquered the regional aviation market while surfing a bit expensive oil.
"Our shareholders have been clear. They did not put the key under the door but had to hold ATR not to lose money, be in equilibrium. We therefore reduced the size of the company. It was that or death, "recalls Filippo Bagnato. ATR gathers her remaining strength to attract new customers. "We had to sell the plane three times to the airline, to subcontractors who were reluctant to invest and banks." ATR increases its range and benefits of soaring oil prices which increase operating costs of a regional jet. Propeller airplanes take their revenge. This is the slaughter. Only Canada's Bombardier and ATR survive, but not Saab, Fokker, Dornier, Jetstream, Fairchild … The airlines have their accounts: in the same journey, the "turboprop" consumes two times less fuel than a jet.
Despite its success, the manufacturer remains vigilant. The turboprop market is promising – with a projected delivery of 3,000 units from 50 to 90 seats in the next 20 years. It arouses desires. ATR expects a reaction which should give Bombardier a successor to its Q-400. He is also concerned about competition from China. "China has had limited success with the M 60 which is nothing more than an evolution of a Russian aircraft. But it launched a 70-seat aircraft and is considering a 90-seat aircraft, "said Filippo Bagnato. The M 700, a copy of ATR according to experts, is being developed. It is expected on the market within three to four years.
To stay ahead, ATR continues "feasibility analysis" on a larger aircraft with 90 seats. The development of a new propeller device costs twice cheaper than a jet – less than $ 2 billion. But the decision belongs to EADS and Finmeccanica.
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