Superman and Batman have to behave themselves. On the occasion of the 29th edition of the Book Fair and Youth Montreuil press – the theme of which is devoted to super heroes and heroines – held up Monday, December 2, the stars of books for children and adolescents most popular are put forward by publishers. As the market for derivative rights hero child and teenage audience is thriving.
With 27 million copies sold in French language since its launch, Harry Potter star 1is sales. Also the favorite hero of small French, according to a study conducted in 2012 by Ipsos Media 2for Gallimard Jeunesse, in partnership with Le Parisien / Today in France, is it subject to many variations. In addition to the eight Harry Potter films, which accounted for $ 7.7 billion in revenues, including $ 411 million in France, Warner Bros3, holds global rights on derivatives, declined the brand treats Hasbro, figurines, games and puzzles Mattel video games or Electronic Arts.
To support the community of fans
The newest member of the family, Harry Potter board game, launched in October in bookstores by Gallimard4 Youth, electrified the community of 200,000 fans. 25,000 copies of this game that have been implemented should figure prominently in the lists of Santa Claus. "The fact of having launched in bookstores or book department stores is a choice: we seek above all to encourage readers to come back to the book," says Hedwig Pasquet, President of Gallimard Jeunesse payday loans direct lenders. 300 tournaments in idTGV in several libraries like Couch to Paris or Le Furet du Nord in Lille, or in the Salon de Montreuil, which combines boys 8 years incollables thousand questions on the world of Hogwarts and students 25 years like Hermione with red hair appear elsewhere complete well in advance.
The device placed around around Percy Jackson5 whose five episodes published since 2010 were sold 100,000 copies in all Albin Michel6, is somewhat different. Certainly, a Facebook page was created to live the hero and his world of demigods and unite the community of readers. No less than 2.9 million of them are declared as fans on the Facebook page of the third volume, "Percy Jackson and the fate of the titan." Another literary saga, "Heroes of Olympus" has even been launched to give a second life to the world of American writer Rick Riordan. But the free app, launched on Apple and Android two weeks before the release in the month of August in the halls of the French film adaptation of the film Percy Jackson (the rights are managed by Fox), had referred more business. "In this case, it was more of a promotional tool," admits Marion Jablonski, Director Albin Michel Jeunesse. Thereof, downloaded about 5000 times, indeed presents the film and can order a book online or reserve a book via his publisher.