Reconciled with most international satisfied customers, less debt, driven by motivated employees by the business plan … Here SNCF1 that William Pepy2, its president, wants to shape the next seven years. Of the labors of Hercules which may explain its new strategic plan is 2020 although its mandate expires in four and a half years.
This optimistic vision, presented last week to journalists by the entire leadership of the group, yet under wrong with the economic environment in which the train will soon Mobility business group if the future SNCF rail reform driven by the government adopted next year by Parliament.
In 2013, the growth of the SNCF group should in fact be zero. The travel industry, which represents 20% of sales and includes the TGV activity, suffers from difficulties experienced by English3. In the first six months of the year, revenues TGV fell 2.2% in France compared to last year while supply has increased. The trend continues and even gets worse in the second half: "The poor weather in the spring, disaster Brétigny4 and even the TGV espagnol5 had an impact on travel. People have asked, "said Barbara Dalibard, the boss of SNCF Voyages, which evaluates to a few million economic impact of the doubt.
Seek international growth
Especially, the "small price" sold on iDTGV the Prem's and new low-cost trains baptized Ouigo6 become a commercial standard for customers. "In 2017, low prices will represent 25% of TGV offer," said Guillaume Pepy. But the low-cost airline, the SNCF has managed to duplicate the rail is a new threat while TGV yet have caused the closure of many national Air France routes. "The air is growing on domestic routes, watching Sophie Boissard, Deputy Director General in charge of strategy. But it is estimated that by 2020, 50% of air traffic within the European Union will be carried by low-cost airlines. "SNCF will have planed all operating costs to maintain the course and fulfill its trains to be profitable.
The path that leads to 2020 looks even more difficult for the "enterprise mobility" that the VAT rate will be public transport, as others raised by 3 points, despite all the efforts of companies sector to obtain a waiver and reduced VAT payday loans for self employed. "There are three years, VAT on public transport was 5.5%. In January 2014, it increased to 10% against 7% at present. An exception was made for cinema tickets. This is true, it is vital to the cinema, Guillaume Pepy launches with irony. If cinema is an exception, why social tariffs do not they should receive a reduced rate. "Meanwhile, SNCF have repercussions that a 3% increase on all rates in January.
Despite the multitude of constraints, SNCF president reaffirms its ambition to become the reference in its three core businesses: travel, logistics and network. "While Deutsche Bahn aims by 2020 to be the benchmark in Europe in size, we want to become a quality benchmark as the Japanese are for high speed and regularity for the Swiss." …. ….
The recipe for this: rely on the only "compass" of customer satisfaction. Across terminals and postcards will be installed to ask clients about what they like or do not like. "The goal is to reach the daily transport in a satisfaction equal to that observed in high-speed trains," says Guillaume Pepy. Clearly, from 73% satisfied in Transilien eg 82% average in the TGV.
SNCF has also fetch the international growth it will not find in France. "Within five years, we aim to go from 23% to 30% of sales abroad," said the chairman of the group cites Geodis, Keolis, Systra and TGV expected boost up of sales abroad. In parallel, the net debt of € 8 billion in 2013 will have reached 5 billion in 2020. "All of our investments will be financed without a single euro of additional debt," promised Guillaume Pepy.
Two savings plans and industrial efficiency have been initiated to maintain the balance of this ambitious project: 700 million euros in savings in expenditure structure by 2015 and 1.3 billion euros in five years in improving the competitiveness of various industries. "I am totally convinced that it will not be easy," says Guillaume Pepy.