International Headlines and Stories

It's a funny for that women's football. Originally included in the most prestigious prizes for men and hopes, the TV rights specialists on women's football is becoming the subject of a separate market. Direct 8, the DTT channel created by the Bolloré Group and is currently being acquired by Canal +, made the nice observation. "In 2007, Yannick Bolloré has decided to change our schedule to that of a general channel, explains Thierry Cheleman, Director of Sports Direct 8. Implying sports programs. " Although too small to address the sporting rights of the men's national team, then put Direct 8 on the lower category. "At the time, the French Football Federation (FFF) launched a tender for the national championship and hopes, the director continues.This lot also included the TV rights of the Women's Team France until 2014, for which we are therefore committed to broadcast three games a year. "

Public expectations for the beautiful game

Bingo. More than blueberries (or hopes), the girls create the surprise sport in 2009 and 2010 during the qualifying matches in the Women's World Cup 2011. Helping performance, each game attracts between 300,000 and 400,000 viewers on TNT channel, reaching over 700,000 fans August 25, 2009, for the first prime-time (France / Serbia).

Rebelote in 2011. Building on this success for the Hearing, Direct 8 means in effect in 2010 with Eurosport, a subsidiary of TF1, the rights of the Women's World Cup 2011, acquired at the same time as the Men's World Cup 2010. Coproducts and codiffusés by both channels, games are a success hearings.Especially since the disappointment surrounding the men's team at the World Cup in South Africa in 2010 frustrated football fans. "After the episode of Knysna, there was a latent expectation of the French for the beautiful game and a fighting team, Fabrice Lorvo analysis, a sports marketing specialist at FTPA. The public was ready to ignite their national team. The spark, it is the girls who brought them. "

To date, the semi-final France / USA Women's World Cup represents the historical record of the chain … and all channels TNT (2.43 million viewers, 17.4% audience share). Normally, the average audience of Direct 8 between 2 and 2.5% market share. Since then, the magic continues.Since the start of the qualifying matches for Euro 2013 Blue to seduce between 720,000 and 940,000 fans.

The appetite of the major broadcasters would raise prices

Given this popularity, the chain does not stop there, and is now attacking the European and national. "If a French club in 2012 reached the final of the Champions League Women, we might be candidates to UEFA to broadcast the match," said Thierry Cheleman. Last year, the epic European Lyonnaises, who had won the competition against Potsdam, had already resulted in an audience of 1.2 million viewers (4.9% market share), peaking 1.9 million. Meanwhile, the management of Direct 8 has made an offer to FFF for TV rights of the first women's division (D1) over the period 2012-2014.Insufficient supply, Eurosport and France Television has won the set in August.

It is the flip side: the structuring of the market for women's football TV rights could eventually crowd out smaller players. "For the TV rights are the subject of a market requires that the images are produced and disseminated. Two years ago, it was not the case for women's football. Direct 8 that produces the games itself, has allowed the emergence of women's football on television in the clear, "Fabrice Lorvo analysis. On average, the chain said spend between 40,000 and 50,000 euros per game. The emergence of such a market whets the appetites and proposals for new broadcasters.

For the giants of the sport are Eurosport and Canal + could well participate in the cost inflation of rights, if performance women are superior to those of men.Inflation that is already seeing Thierry Cheleman, even if they are about 100 times lower than those of men. From this point of view, the acquisition by the pay channel Direct 8 could be an asset, "even if it is too early to draw clear ambitions to Canal + for Direct 8 on women's football," he concludes .

ALSO READ:

"OJ London – the FFF will pay Nike

"Women Foot: in the clear of the championship in 2012

"The triumph of women's football on Direct 8

"The girls burst from the screen

"The Blue, from darkness to light

Grisaille Economic ambient softness unusual temperatures have probably induced consumers for caution September. Including their clothing purchases. Consequence: France, sales textile clothing tumbled 10% over same month last year.It French Institute fashion (IFM) which launches the alarm in his last letter Conjunctural.

This falling sales spares no distributor:

-Department stores accuse thus decline sales 7% by value in September versus the same period 2010

-Chains saw sales backward 10%

-Downward turnover is 12% for independent multibrand and 14% Monoprix.

Chez Monoprix we confirms that "weather unfavorable impacted sales" but also justifies this bad news by that September 2010 compared, was excellent months "sales had then effectively climbed 7% "says we the distributor.Postponement a commercial operation christened "The nine days», held last year September but is programmed this year straddling September and October has perhaps helped falling sales recognizes we also Monoprix payday advance lender.

Worst September long …

Side independents multibrand, falling sales was certainly 12% September but segment lingerie posted according IFM the best resistance (+0.3% in value in September).

All distributors confused, sales had started marking time soon summer balances was disappointing for distributors.During the period January-August 2011, they had already declined by 1.7% in value over the same period last year.

The downward trend has clearly intensified in September, which is the worst for the industry for a long time: according to the IFM, clothing sales in France had indeed increased 2% in 2010, which was a good year, after falling 8% in 2009. But climbed 1.2% 2008 and even 8.3% in 2007.

The outlook for the month of October are not provided completely obscured: true, according to Franck Delpal, an economist at the IFM, a slight improvement in weather clothing is not excluded in October, with relapse of temperatures .

The CAC 40 lost more than 2% at the close, Wall Street sells more than 1% during the session. The atmosphere is clearly not looking good in the financial markets on Tuesday. The bosses of U.S. and European central banks did nothing to calm them.

Two days before his last conference as president of the ECB, Jean-Claude Trichet is pessimistic for the euro area. "We believe that the euro area will be very moderate in the second half," said one who will be replaced by Mario Draghi on November 1. As for inflation, he said that the rate should remain "above 2% in the coming months. Next year, it should fall below. " These are all signs that suggest that interest rates should remain unchanged Thursday.

As for the United States, the head of the central bank, Ben Bernanke is more optimistic."Recent indicators, including those of new jobless claims show that it is likely that the sluggish growth in employment continues in the coming period," he warned. Before the Joint Economic Committee of Congress, the Fed chairman has urged politicians to "avoid taking fiscal measures may impede the ongoing economic recovery business

A new week high voltage for Greece and the euro area. In fact, Sunday, the International Monetary Fund (IMF) said that a delegation will travel to Athens this week to determine whether or not the country can benefit from the sixth round of eight billion euros of the loan in May 2010 , aid became vital for the country. The CEO of the institution, Christine Lagarde, has indeed met the Greek Finance Minister Evangelos Venizelos on Sunday to discuss the conditions for the return of the IMF in the country to complete the fifth audit of the Greek economic program. The mission "will certainly place this week," said Fund.

In parallel, Evangelos Venizelos, the Greek finance minister, yesterday met with Jean-Claude Trichet, head of the ECB, to negotiate a restructuring of the Greek debt at a discount of between 40% and 50%.The minister said that "there is no alternative to restructuring." He said at the annual meeting of the Institute of International Finance (IIF), an association of 450 banks in the world: "We are ready to take the necessary whatever the political cost." And said it was confident about the outcome of the vote in parliament of the new austerity plan, condition of the granting of new loans of the troika, because according to him "which member will take responsibility to lead Greece to a default? ".

Germany mobilized

A view shared by the French Minister for European Affairs, Jean Leonetti, who said Sunday that "Greece will avoid bankruptcy because it is the interest of the Greek state, the Greek people and is the interest of us all.If Greece were to fail tomorrow, it would cost more than if it did not go bankrupt, "he said on Radio France International business card.

The Heads of State and Government in July found an agreement to rescue Greece and broaden the scope of intervention of the relief fund of the zone (EFSF), including providing it with an instrument enabling it to market purchases of debt of states in difficulty. This agreement is being ratified by 17 national parliaments in the area. The vote of Germany, the country is the biggest contributor to EU aid plans appear on track.In a television interview Sunday night, German Chancellor Angela Merkel has indeed shown the outcome of the confidence vote scheduled Thursday in the Bundestag.

In addition, the German Chancellor said that allowing Greece to fail would destroy investor confidence in the euro area and could cause infection comparable to that following the collapse of Lehman Brothers in 2008.

The rising social discontent in Greece

But Greece will probably have to wait beyond the holding of a Eurogroup meeting on Oct. 3 before a decision on the release of the next tranche of aid."Given the delay by the Troika mission (IMF, ECB and European Commission), I do not think that the next meeting of the Eurogroup, October 3, a decision on the sixth installment," said Sunday Washington Deputy German Finance Minister, Jörg Asmussen

In addition, the rising social discontent in Greece. Further strikes are planned next week before a general strike on October 19.

ALSO READ:

"The G20 mobilized to reassure the financial world

"Europeans are ready to strengthen the Stability Fund

The crisis of confidence in the European banking sector will not work out. While Europe is trying to convince the world of the soundness of its banks in the current crisis, the major U.S. money market funds prefer to leave the ship. A study published Friday by the rating agency Fitch Ratings, the top ten overseas funds have massively reduced their exposure to European banks. They thus cut their dollar investments in European banking shares by 8% in August, after a fall of 9% in July. Since late May, their exhibit was planed by 27% guaranteed high risk personal loans.

Today, European banking shares held by ten U.S. funds represent 676 billion dollars, or 42.1% of their overall portfolio. These investments still weighed 47.2% in late July."Reducing exposure to leading European banks is largely offset by increased investment in financial institutions in Australia, Canada, Japan and Scandinavia," said Robert Grossman, an official of Fitch Ratings.

Some European countries are more affected than others by the flight of U.S. investment.

Christine Lagarde has not found his dream home in Washington. Arrive early July to head the International Monetary Fund (IMF), she still lives temporarily in a furnished apartment, close to his office. "Initially, I looked pretty houses in the neighborhood of Georgetown, but I realized it would be impractical and it was better to look for an apartment. Now I prospect in areas not too far from my office, "said Le Figaro the new executive director of the monetary institution. "I have a pool, but not just to bathe. A pool where we could really swim … I have not taken a subscription to a sports club, but in my building there is a proper gym, "says the former champion synchronized swimming enthusiast – disciplined – physical exercise daily.

Since joining the IMF, it has worked and has not been able to enjoy a city that is much changed since she lived there in 1974, when she spent a year at a time of joy and studious the benches of the Holton-Arms School, a school for girls located in the posh western suburb. "In my new life in Washington, the work never stops. But the restaurants are ten times better than what I experienced, "It has already his favorites:" the canteen of the IMF and the Blue Duck Tavern at the Hyatt. " However, between briefings, seminars with the teams of the Fund that it must learn about his travels to London to Marseille for the G7 and Jackson Hole (Wyoming) for a symposium of central bankers to prepare his speeches and conversations with senior business leaders from every continent, Christine Lagarde has had little time to breathe.Those close to him are even already looking a little tired …

She will not rest this week as the annual meetings of the IMF and World Bank are converging towards his office finance ministers and heads of central banks in 187 countries. For several days she prepares for the event. Moments of summer vacation between Marseille and Corsica with her partner, Xavier Giocanti may have seemed far away. To complicate matters, the latter, who founded his company in France, will not live with her in Washington. "He loves the U.S. capital. But his work is in the south of France. He promised to arrange to come one week per month. I also want it with me in some missions abroad, "says the former French Minister.This rate, "is it better than their last weekend aborted by meetings at the Elysee on Sunday afternoon?" Asks one close to the couple.

Critical time

Christine Lagarde did not wait two and half months to start to make its mark and recommend solutions to the crisis. In late August, on the occasion of his first major intervention in Jackson Hole, she took against the established European friends who have yet worked to his appointment in June She has dared to advocate for a rapid strengthening of bank capital of the Old Continent, as required by public money. Taking up the old refrain of the IMF, the former "good soldier" of Nicolas Sarkozy marked its independence vis-à-vis his former boss.Showing how far is now the time in his office in Bercy, when not agree with a decision of the Élysée, she smiled, gritted his teeth and let go … "is the head of State decides "*.

This position, criticized by many European officials, but in line with IMF recommendations for months, proved that the new patron of the institution was not, as some suspect, "the elegant performing" chosen by old European countries in crisis to justify their monopoly once more become anachronistic in the direction of the IMF. Even the laudatory article in the American edition of Vogue magazine in September of Christine Lagarde said that his French elegance accompanied by substance, "Lagarde is as natural, open and very feminine.His way of being simple, clear it rose through the ranks through his work seriously, not because of its ability to attract, "says the prestigious fashion publication. This is the first time a director of the IMF in Vogue poses cross-legged on a couch. Some saw a dim, fast debt crisis in Europe. But now that clears a little sordid chronicle by the New York tabloids and sexual exploits of his predecessor.

In his office on the 12th floor of the concrete block that is the IMF headquarters, Christine Lagarde strives to maintain at all times smile and kindness that are his trademark. However, she also knows that this is not that quality be the judge.Some leading experts in the world of high finance, as Simon Johnson and Raghuram Rajan, former chief economist of the IMF expressed concern that "non-economist" is selected for this feature to a critical time. It can be a handicap in an institution with more than doctors in economics per square meter than any other. Eager to rectify this perception, she was quick to declare taking office in early July: "I'm not going to brag about my qualifications or my lack of qualifications. The proof of the quality of the pudding is measured by how it is enjoyed by those who eat it, as the saying goes. I come with an open mind, with my ability to manage, leverage resources and my desire to help as many people as possible to the decisions and solutions … I will ask many questions.I will evaluate and I'll rely on the advice of those who know their sector. Without wishing to poets, all conductors can not play the piano, harp, violin and cello. I will try to be a good conductor. "To Christine Lagarde, the concert starts this week.

As shown in the tone of his speech a few days before the Royal Institute for International Affairs in London, Woodrow Wilson Center in Washington or on the financial news channel CNBC, the CEO wants to politely shake the leaders of the world, push for action to prevent a relapse into recession generally. Barack Obama, which she first received a phone call late August, requires only that.His plan to revive the use is consistent with IMF recommendations: do not cut right away in public spending.

His recent media offensive, the contrast between the start humiliating DSK, which has placed the IMF on the front page of American newspapers, not to mention the seriousness of the economic situation, are all eyes are on her. Not just those of "Planet Finance." "I am no longer anonymous to Washington. Many people recognize me on the streets and shops. The youngest often ask me to pose with them for a photo. And taxi drivers spotted me right away, "says she honestly.

It is too early to say whether it will be "Keynesian" or "monetarist". But in style, some have noted its refreshing approach in the austere environment of the IMF."I do not know if his style is a little sixteenth arrondissement, or if it is his sincere desire to be considerate towards its employees, but it is very human … I saw her invited to eat at his table his bodyguards after long hours of work, "says one observer. I must say that – status of the Fund requires – one of his bodyguards Bercy could follow. Not even his faithful collaborator for eighteen years, Sonia, who had started with her at Baker & McKenzie and on which it could rely at all times. Being a "woman power" always has a price …

* In "Christine Lagarde: investigation of the most powerful woman in the world," Cyril and Mary LACHEVRE Visot (Editions Michel Lafon).

ALSO READ:

"Capital of banks that actually says IMF

"The IMF urges States to act quickly to avoid a recession

After two sessions of gains, the Paris Bourse off again into negative territory on Friday and gives up 1.69% to 3033.78 points to 11:50. London and Frankfurt follow with respective losses of 0.73% and 1.25%.

The banking sector raises again the concerns of investors. They accentuate its losses from the statements of Christine Lagarde whereby a liquidity crisis could not be ruled out and that some banks needed additional capital. "This is the effect Lagarde. These statements primarily affect banks that are considered the least well placed in terms of capital ratios, "said one trader.

Result: Societe Generale falling again to 6.43% to 18.25 euros and signed the largest decrease in the CAC.Behind her, Crédit Agricole loose 5.05% to 5.62 euros, Natixis 4.57% to 2.48 euros, BNP Paribas 4.28% to 30.85 euros and 3.96% at Axa 9.76 euros.

Obama's plan is not reassuring

Investors also unenthusiastic welcome details of the plan for employment unveiled by U.S. President Barack Obama in the night. He introduced a bill on the release of 447 billion dollars for the Americans out of unemployment. "This plan will give an electric shock to an economy that has stalled, will give confidence to businesses on the fact that if they invest and hire, there will be customers for their products and services," assured the U.S. president to members of Congress .

As in Asia this morning, traders seem to doubt the implementation of this plan. Its funding is already generating questions from Republican opponents could block a vote.Barack Obama urged them to adopt "immediately". The U.S. president also announced that it will issue on September 19 "a deficit reduction plan more ambitious."

As Wall Street yesterday, investors have also not appreciated the remarks of the President of the Federal Reserve on growth and jobs last night. The Fed "will do everything it can to participate in the return of growth and employment rates," said its chairman Ben Bernanke, minimizing inflation fears. This speech, however, feeds the assumption of a new effort of quantitative easing, which could be announced at the next meeting of the Monetary Policy Committee of the Fed, scheduled for September 20 and 21.

Inflation slows in China

Still on macroeconomic, Japan has this morning reported a decline of 2.1% of GDP in the second quarter 2011 annualized.This is more than the 1.3% decline initially estimated. The main factor weighing on GDP has been the decline in exports (-4.9% from January to March).

In China, rising consumer prices, the main barometer of inflation, which had accelerated in recent months, slowed slightly to 6 no checking account payday advance.2% in August. Industrial production is she up 13.5% in August.

In France, industrial production rebounded 1.5% in July after a decline of similar magnitude in June, show statistics released Friday by INSEE. The budget deficit of the French government fell in late July to 86.6 billion euros, against 93.1 billion euros a year earlier, thanks to lower costs, said Friday the Department of Budget .

On the agenda are also on Friday, stocks of wholesalers in the United States.

As for currencies, the euro has stabilized under $ 1.40, to 1.3896 dollar.Oil rises on the other hand, supported by a surprise drop in U.S. inventories. In early electronic trading, a barrel of "light sweet crude" for delivery in October gained 23 cents to 89.28 dollars per barrel of Brent North Sea crude for October delivery 21 cents to 114.76 dollars.

Values ​​to follow

• TF1 (-4.3%), M6 (-2.25%) Bolloré (0.8%), Vivendi (-1.1%); NextRadioTV (-1.4%)

Chains react in a disorganized to take control of Direct 8 Direct and Star, two DTT channels free of the Bolloré Group, Canal +. The subsidiary of Vivendi will have three DTT frequencies. Be as much as TF1 and M6 more than the group which, in addition to the namesake chain, has only W9.For this operation, fully financed by shares, a stake Bolloré group Vivendi.

• Total (0.9%) signed the largest increase

The Anglo-Dutch oil group Shell said Friday that oil was discovered off the coast of French Guiana, during exploratory drilling at about 150 km off the coast.

• Sopra (1.81%)

The group announced the takeover of Delta, specialized in banking software.The transaction is expected to close in early October 2011, will be financed from existing credit lines of business consulting, IT services and software.

• Pierre & Vacances (-0.33%)

The group, which operates much of the accommodation ski resorts, opened 369 new tourist residences furnished this winter.

• ArcelorMittal (-1.7%)

The group will close as of October 3 for an indefinite period and the second blast furnace at its site in Florange (Moselle), according to a union source quoted by AFP.

• EADS (+0.8%) on the second step of the podium

The group said on Thursday not want to use all of its $ 16 billion (11.45 billion euros) in cash for acquisitions.

SERVICE

"Join Hope.fr, the first social network in France stock

"Online Brokerage: Compare offers from our partners

Tension mounts for the closure of the practicalities of the second bailout of Greece, whose general principles were agreed at the summit on July 21. Brussels wanted to have everything completed in late August. But three days before the deadline – informal – discussions are still underway, slowed by the problem of guarantees required by Finland, while in Athens, further fueling fears of fiscal slippage blur.

Finland does not swerve: before committing, it requires collateral equal to its participation in the assistance plan. A headache for officials in the euro area, who fear back into a turbulent period when investors are recovering to question the solidarity of 17. Friday again, negotiators from ministries of finance in the euro area have tried to find a way to break the deadlock."The main obstacle is political," sighs one in Brussels.

The case was the seed from July 21. Helsinki was signed on the condition that a clause be added to the text, to provide for the establishment of safeguards "where appropriate". The application of this provision could have significant impact if other countries like Austria, Slovenia and the Netherlands for example, demanded similar treatment. Last week, Moody's had warned against a possible delay of the plan of aid to Greece that could "precipitate the collapse of the country."

German Chancellor Angela Merkel herself denied any plan leading to preferential treatment of one country over others.Several tracks are given for the guarantees, which could be pledged in the form of real estate or shares in companies or public institutions.

Special Session

However, it becomes urgent to complete the text before the bailout vote by national parliaments guaranteed approval cash loans. Greece this week to begin a new round of discussions with the Troika (ECB, European Commission, IMF), for the release of the next tranche of aid this fall. However, the Greek finance minister, Evangelos Venizelos, spoke Friday a possible fiscal slippage as a result of austerity measures administered in the country with an expected contraction of GDP "above 4.5%" in 2011, instead of – 3.5% originally envisaged."This does not mean that we revise our goals," down, assured the minister, promising to lead as agreed including privatization expected to report 50 billion euros.

The questions also feed threats of Athens on the possible cancellation of its debt exchange, if too few bankers involved in the operation. It tempers the case in Brussels, in holding that Greece seeks above all to "speed things up a bit."

These latest developments in the debt crisis will be extensively discussed in Parliament today that the European Commissioner Olli Rehn, the head of the Eurogroup Jean-Claude Juncker and ECB President Jean-Claude Trichet, are expected for a special meeting of the Committee of Economic Affairs.This is probably an opportunity for parliamentarians to advocate the introduction of euro bonds and the extension of European fund rescue currently has 440 billion euros. Sunday, the president of the European Financial Stability Fund (EFSF), Klaus Regling, told Spiegel that the euro area is expected to overcome the debt crisis "within two or three years."

ALSO READ:

"SPECIAL – crisis: the fear of debt

This Friday looks bleak at the Paris Bourse. The CAC 40 starts on the day down 0.37% to 3064.49 points. London and Frankfurt lost 0.35% and 0.38%. 1.09% loose Madrid, Milan were down 0.30% and 0.61% in Zurich.

Operators are struggling to recover from their emotions after the new European stock markets plummeting and U.S. yesterday. This morning, Asian stock market sent negative signals with indices in very sharp drop. This bad mood due to a surge in concern about the state of the global economy, reinforced by poor indicators of the Atlantic. Bad index measuring the Philadelphia Fed manufacturing activity in the region, lower sales of existing homes in July, new jobless claims rising again during the second week of August … All signs of the apparent stagnation of growth in the United States.

Concerns about U.S. growth fears add to the debt crisis in Europe, European banks are the first to bear the brunt. In its Thursday edition, The Wall Street Journal reported on fears the U.S. Federal Reserve on the liquidity of European banks. And for the first time since February, the European Central Bank (ECB) has given a major dollar loan to a European bank, whose identity was not revealed. An action that reinforces doubts about the ability of banks to refinance.

Morgan Stanley has added his two cents to panic, explaining that she perceived the United States and Europe as "dangerously close to recession." The President of the European Union, Herman van Rompuy, tried Thursday to calm the mind by ensuring that there was "no new recession" in sight.And this morning, Chinese Vice President Xi Jinping has reaffirmed that the U.S. economy was "resilient". In vain.

"The bears are back"

"The bears (pessimistic players, ie) are back in force that night, after disappointing U.S. economic indicators and renewed fears about the stability of European banks, which prompted investors to push the button sales," said Ben Potter, an analyst at IG Markets in Australia. "There seems to be getting ready for a weekend very ugly, with a market dominated once again by fear and panic," he added.

Gold reached a new record Friday morning in Asia, to 1,837.50 dollars per ounce, due to the concern. And oil, which fell 6% in New York yesterday, continues to fall in morning trading.A barrel of "light sweet crude" for September delivery lost 1.69 dollars to 80.69 dollars while that of Brent North Sea crude for October delivery gave 68 cents to 106.31 dollars.

No significant indicator that could reverse the trend, are expected on Friday.

Values ​​to follow

The banking sector

European financial stocks, which had been rolled by a renewed tensions in the interbank market and concerns about the short-term refinancing of banks are still misguided. BNP Paribas (-3.22% to 33.11 dollars), Natixis (-2.90% to 2.81 dollars), Credit Agricole (-2.70% to 6.06 euros), Société Générale (-2, 69% to 21.02 dollars) and AXA (-0.56% to 10.28 euros) are in the red.

Danone: -1.75% to 46.05 euros

Nestlé, the group became a favorite activity for infant formula, Wyeth, Pfizer subsidiary, valued at approximately ten billion dollars (seven billion euros), officials said a source familiar with the bank.

Technip: -3.67% to 57.77 euros

The French engineering group said it had received a letter of intent on the part of the American oil company Anadarko for the construction of an offshore platform for the Gulf of Mexico.

A calm and a return was less loud than last year, that's what forecasters expect Havas Media between July and September on the French advertising market: according to figures from the Fast MPG indicator, released today, growth net investments in the media will reach 1.3% in the third quarter.

"The figure is not large in absolute terms but remains positive, and the base effect, as compared to the same period last year, will not be favorable," said Regine Tournier, Deputy Director in charge of purchasing Havas Media. The market should remain on trends in April and May, a slowdown after successive quarters of rebound recorded since January 2010."There are a lot of attention from advertisers, or the advertising market is closely linked to GDP," says Regine Tournier, underlining at the same time that one is not present provided a turnaround. "The market is fairly soft, but in digital."

In the detailed forecasts by media, Internet is the best advertising medium oriented in the third quarter, with an anticipated growth of 9.7%. "The video format is continuing to win and extend more the speeches on television, notes Valerie Ghezail, design manager at Havas Media.Advertisers of food, which were pretty far back, or those of health and beauty and luxury become familiar with the formats premium. "A dynamic that will eventually rub off on mobile investments, say specialist media agency, which noted however that the strategies "multiscreen" advertisers do not yet support this, despite the existence of audience measurement of mobile users Médiamétrie for nine months cash advance no faxing.

In comparison, the third quarter should be subdued for television (1.4%), the beginning of September does not counterbalance the traditional quiet months of July and August. The telecom sector could still surprise, departing earlier than expected from the operator which will launch its offer Free mobile and could force its competitors to defend their positions.

The display should change in the market (+1.3%).Important sector, the distribution has now become accustomed to very local campaigns, while the car tends to divest this medium.

World Cup effect

In radio, after a positive start to the year from its family of traditional advertisers (retail, automobile), the trend looks rather stable (+1.8%). Such as television and the Web, the media should take effect in September's World Cup rugby in New Zealand, with the spread of matches in the morning.

As for the press, the trend will be even negative (-2.9%), despite the proliferation of new forms in magazines and some interesting initiatives, such as the launch of e-GIE Press Premium, which brings together since June 30 eight daily headlines and news magazine.