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It's a funny for that women's football. Originally included in the most prestigious prizes for men and hopes, the TV rights specialists on women's football is becoming the subject of a separate market. Direct 8, the DTT channel created by the Bolloré Group and is currently being acquired by Canal +, made the nice observation. "In 2007, Yannick Bolloré has decided to change our schedule to that of a general channel, explains Thierry Cheleman, Director of Sports Direct 8. Implying sports programs. " Although too small to address the sporting rights of the men's national team, then put Direct 8 on the lower category. "At the time, the French Football Federation (FFF) launched a tender for the national championship and hopes, the director continues.This lot also included the TV rights of the Women's Team France until 2014, for which we are therefore committed to broadcast three games a year. "

Public expectations for the beautiful game

Bingo. More than blueberries (or hopes), the girls create the surprise sport in 2009 and 2010 during the qualifying matches in the Women's World Cup 2011. Helping performance, each game attracts between 300,000 and 400,000 viewers on TNT channel, reaching over 700,000 fans August 25, 2009, for the first prime-time (France / Serbia).

Rebelote in 2011. Building on this success for the Hearing, Direct 8 means in effect in 2010 with Eurosport, a subsidiary of TF1, the rights of the Women's World Cup 2011, acquired at the same time as the Men's World Cup 2010. Coproducts and codiffusés by both channels, games are a success hearings.Especially since the disappointment surrounding the men's team at the World Cup in South Africa in 2010 frustrated football fans. "After the episode of Knysna, there was a latent expectation of the French for the beautiful game and a fighting team, Fabrice Lorvo analysis, a sports marketing specialist at FTPA. The public was ready to ignite their national team. The spark, it is the girls who brought them. "

To date, the semi-final France / USA Women's World Cup represents the historical record of the chain … and all channels TNT (2.43 million viewers, 17.4% audience share). Normally, the average audience of Direct 8 between 2 and 2.5% market share. Since then, the magic continues.Since the start of the qualifying matches for Euro 2013 Blue to seduce between 720,000 and 940,000 fans.

The appetite of the major broadcasters would raise prices

Given this popularity, the chain does not stop there, and is now attacking the European and national. "If a French club in 2012 reached the final of the Champions League Women, we might be candidates to UEFA to broadcast the match," said Thierry Cheleman. Last year, the epic European Lyonnaises, who had won the competition against Potsdam, had already resulted in an audience of 1.2 million viewers (4.9% market share), peaking 1.9 million. Meanwhile, the management of Direct 8 has made an offer to FFF for TV rights of the first women's division (D1) over the period 2012-2014.Insufficient supply, Eurosport and France Television has won the set in August.

It is the flip side: the structuring of the market for women's football TV rights could eventually crowd out smaller players. "For the TV rights are the subject of a market requires that the images are produced and disseminated. Two years ago, it was not the case for women's football. Direct 8 that produces the games itself, has allowed the emergence of women's football on television in the clear, "Fabrice Lorvo analysis. On average, the chain said spend between 40,000 and 50,000 euros per game. The emergence of such a market whets the appetites and proposals for new broadcasters.

For the giants of the sport are Eurosport and Canal + could well participate in the cost inflation of rights, if performance women are superior to those of men.Inflation that is already seeing Thierry Cheleman, even if they are about 100 times lower than those of men. From this point of view, the acquisition by the pay channel Direct 8 could be an asset, "even if it is too early to draw clear ambitions to Canal + for Direct 8 on women's football," he concludes .

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Despite the overwhelming vote of the German Bundestag for the second aid package to Greece on Thursday, the race against the clock continues to George Papandreou. She took the look of a marathon: the Greek Prime Minister first met on Friday morning in Warsaw, the European president Hermann Van Rompuy to prepare the summit on 18 October ahead crucial, three months after the July 21, who had devoted a strengthening of the European Financial Stability Fund (EFSF) without convincing the markets.

George Papandreou then went to the Elysee, in the late afternoon for a meeting with Nicolas Sarkozy. He assured the French president that his country was "determined to make every effort" to prevent the collapse of his country and invited experts from the area to go to Athens to see the extent of reforms course.This is one of the main achievements of the meeting on Friday in Paris: "The president urged the Greek prime minister to make it completely transparent with respect to creditor countries," it says in the entourage of Nicolas Sarkozy. In other words, European citizens to prove that Greece was best to keep its objectives. The stakes are high, as evidenced by the reception received by virulent responsible for the Troika (EU, IMF and ECB) income in Athens Friday to assess the process of fiscal consolidation implemented by the government.The officers demonstrated outside the government blocked their access to multiple departments, so that the meeting with the ministers of finance and administration reform took place in anonymous offices in Athens to avoid the challenge.

A moral obligation

These social tensions have led the president to praise the efforts of Greece, in a solemn declaration from the steps of the Elysee low interest personal loan. "The Greek people suffered a lot (…) but he must understand that in recent years too many reforms have been delayed." France will be at his side, he said. "We have a moral obligation to place the member countries of the eurozone and the European Union, said Nicolas Sarkozy.Europe is a civilization, a family and solidarity: when a family, one member is in trouble, all others must help him. "For the president, so" it is no question of dropping the Greek ", because" the failure of Greece would be the failure of the whole of Europe. "

In Paris, we keep tooth and nail to the strict application of the plan voted on July 21. After Germany, Thursday, Austria approved the turn Friday, becoming the twelfth state to say yes to seventeen. European leaders want the agreement to be first adopted by all members – by mid-October – before discussing any possible enhancement of the plan."The question of political credibility," insists there be at the Elysee, where you bet on the fact that financial markets will eventually be convinced that beyond the inevitable slowness of the political process in Europe takes measures appropriate to address the debt crisis.

But this second step could engage quickly Nicolas Sarkozy said he would travel to Berlin in the coming days to meet with German Chancellor in order to "accelerate economic integration in the euro area and put in place as soon as possible "the bailout of the single currency and Greece decided on July 21. This meeting could take place the next weekend.

The crisis of confidence in the European banking sector will not work out. While Europe is trying to convince the world of the soundness of its banks in the current crisis, the major U.S. money market funds prefer to leave the ship. A study published Friday by the rating agency Fitch Ratings, the top ten overseas funds have massively reduced their exposure to European banks. They thus cut their dollar investments in European banking shares by 8% in August, after a fall of 9% in July. Since late May, their exhibit was planed by 27% guaranteed high risk personal loans.

Today, European banking shares held by ten U.S. funds represent 676 billion dollars, or 42.1% of their overall portfolio. These investments still weighed 47.2% in late July."Reducing exposure to leading European banks is largely offset by increased investment in financial institutions in Australia, Canada, Japan and Scandinavia," said Robert Grossman, an official of Fitch Ratings.

Some European countries are more affected than others by the flight of U.S. investment.

This Friday looks bleak at the Paris Bourse. The CAC 40 starts on the day down 0.37% to 3064.49 points. London and Frankfurt lost 0.35% and 0.38%. 1.09% loose Madrid, Milan were down 0.30% and 0.61% in Zurich.

Operators are struggling to recover from their emotions after the new European stock markets plummeting and U.S. yesterday. This morning, Asian stock market sent negative signals with indices in very sharp drop. This bad mood due to a surge in concern about the state of the global economy, reinforced by poor indicators of the Atlantic. Bad index measuring the Philadelphia Fed manufacturing activity in the region, lower sales of existing homes in July, new jobless claims rising again during the second week of August … All signs of the apparent stagnation of growth in the United States.

Concerns about U.S. growth fears add to the debt crisis in Europe, European banks are the first to bear the brunt. In its Thursday edition, The Wall Street Journal reported on fears the U.S. Federal Reserve on the liquidity of European banks. And for the first time since February, the European Central Bank (ECB) has given a major dollar loan to a European bank, whose identity was not revealed. An action that reinforces doubts about the ability of banks to refinance.

Morgan Stanley has added his two cents to panic, explaining that she perceived the United States and Europe as "dangerously close to recession." The President of the European Union, Herman van Rompuy, tried Thursday to calm the mind by ensuring that there was "no new recession" in sight.And this morning, Chinese Vice President Xi Jinping has reaffirmed that the U.S. economy was "resilient". In vain.

"The bears are back"

"The bears (pessimistic players, ie) are back in force that night, after disappointing U.S. economic indicators and renewed fears about the stability of European banks, which prompted investors to push the button sales," said Ben Potter, an analyst at IG Markets in Australia. "There seems to be getting ready for a weekend very ugly, with a market dominated once again by fear and panic," he added.

Gold reached a new record Friday morning in Asia, to 1,837.50 dollars per ounce, due to the concern. And oil, which fell 6% in New York yesterday, continues to fall in morning trading.A barrel of "light sweet crude" for September delivery lost 1.69 dollars to 80.69 dollars while that of Brent North Sea crude for October delivery gave 68 cents to 106.31 dollars.

No significant indicator that could reverse the trend, are expected on Friday.

Values ​​to follow

The banking sector

European financial stocks, which had been rolled by a renewed tensions in the interbank market and concerns about the short-term refinancing of banks are still misguided. BNP Paribas (-3.22% to 33.11 dollars), Natixis (-2.90% to 2.81 dollars), Credit Agricole (-2.70% to 6.06 euros), Société Générale (-2, 69% to 21.02 dollars) and AXA (-0.56% to 10.28 euros) are in the red.

Danone: -1.75% to 46.05 euros

Nestlé, the group became a favorite activity for infant formula, Wyeth, Pfizer subsidiary, valued at approximately ten billion dollars (seven billion euros), officials said a source familiar with the bank.

Technip: -3.67% to 57.77 euros

The French engineering group said it had received a letter of intent on the part of the American oil company Anadarko for the construction of an offshore platform for the Gulf of Mexico.

The Paris Bourse do not know which way to turn on Wednesday. After starting down 0.58% at 3212.23 points, the CAC 40 is pressed into the green in mid-day, hause of 0.17%. It continues to grow and advance of 1.39% to 3275.80 points in 16 hours. At the London Stock Exchange, the FTSE-100 reduced its losses and lost 0.20%, as the Dax in Frankfurt which yields 0.55%. Madrid is pressed into the green and earns 0.30%.

The small increase in opening on Wall Street allowed the European indices to regain some ground after a volatile morning. Investors are, in fact, not reassured by the proposals of German Chancellor Angela Merkel and French President Nicolas Sarkozy yesterday on the governance of the euro area.These include notably the establishment of a "real government of the euro area", the adoption of a golden rule of balancing the budget by the seventeen members of the euro area and the introduction of a tax on financial transactions. The French president and German Chancellor did not, however, proposed to increase the European bailout fund not to launch Eurobond market as hoped.

If these proposals were welcomed by governments, many analysts believe, therefore, they lack the substance to calm global stock markets. Sony Kapoor, the think tank Re-Define, based in London, believes that "economic government's proposal, which may be an important step towards an even tighter union, is of little use to address the most urgent" ."The meeting between the German and French leaders failed to alleviate concerns about the debt crisis in the euro area," adds Ker Chung Yang, an analyst at Phillip Futures Oil in Singapore.

The euro is trying to back up the hill, looking for gold

The most tangible sign of the disappointment of markets: the decline of the euro. It was worth 1.4365 dollars in Tokyo Wednesday, against 1.4406 dollars in New York the night before. He came down this morning in Asia to 1.4352 dollar. At midday, the European currency, however, able to bounce back and exchanged to 16 hours at 1.4482 dollar."The Franco-German meeting did not result in clear solutions and this has caused sales of euros," said Nobuyoshi Kuroiwa, a leader in foreign exchange Hachijuni Bank.

Gold, a refuge in times of crisis, was worth 1795 dollars on Wednesday afternoon in Hong Kong, 1780 against the dollar the day before closing.

Oil prices opened sharply higher in New York, supported by expectations of declining stocks of petroleum products, synonymous with an application may be better than expected guaranteed payday loans. Around 1:10 p.m. GMT on the New York Mercantile Exchange (Nymex ), a barrel of "light sweet crude" for September delivery was trading at 88.29 dollars, up 2.24 dollars compared to the previous day.

Always on the side indicators, inflation excluding volatile items fell in the eurozone in July, Eurostat said Wednesday, confirming also the overall annual inflation rate.Excluding energy and unprocessed food packaged, retail prices fell 0.8% monthly increase of 1.5% annually from 1.8% in June

United States, the producer prices rose more than expected in July, 0.2%, after falling 0.4% in June, according to the Labor Department.

Values ​​to follow

The banking sector

The Franco-German proposal to create a common tax on financial transactions was announced Tuesday after the close of European stock. As Wall Street and in Asia, French banks respond poorly. BNP Paribas (-2% to 36.75 euros) is the second largest drop in the CAC. The bank is followed by Societe Generale (-1.58% to 24.87 euros) and Credit Agricole (-0.87% to 6.72 euros).Natixis (0.72% to 3.08 euros) and Axa (0.49% to 11.27 euros) are in green.

The project also affects the stock exchange operators: NYSE Euronext lost 6.38%, 6.22% yield Deutsche Börse and the London Stock Exchange was down 4.42%.

Lafarge: -0.09% to 29.21 euros

The cement manufacturer announced Wednesday the sale of the autralien Boral's share in their joint venture LBGA (Lafarge Boral Gypsum Asia) for a total of 429 million euros.

Renault: -0.14% to 29.09 euros

The South Korean subsidiary Renault, Renault Samsung, Wednesday denied news reports suggesting its possible initial public offering of Seoul.

Edenred: -0.54% to 18.50 euros

The group announced the sale of its Australian subsidiary Trahaire Davidson, a consulting company in human resources, specializing in psychological assistance to employees as part of a transaction of approximately $ 35 million.

Rodriguez Group: -4.01% to 3.83 euros

The group released a drop of 38% of its sales in the third quarter to end June, due to lower sales of new boats, but the group expects an improvement in sales of used boats on the last part of his 2010-2011.

European stock exchanges succeed they continue their rebound started the day before? Nothing is less certain on Friday morning, when the index in Paris fell into the red immediately after opening up 0.17%. Ten minutes after the opening, the Paris index yields 1.59% to 3040.59 points. Frankfurt and London have opened in the red: the Dax yield 0.64% to 5760.41 points and the FTSE-100 lost 0.70% to 5126.81 points.

Thursday, ACC closed up 2.59% to 3089.66 points, after falling in mid-session. The day before, he had plunged more than 5%.The same volatility dominates in Frankfurt the Dax closed Thursday up 3.28% and in London where the FTSE-100 index gained 3.11%.

Investors should prove once again nervous at the end of a week marked by extreme market volatility, which saw the CAC 40 push the psychological threshold of 3000 points during trading Thursday before returning to the colors. Investors were reassured by the announcement of a meeting between Nicolas Sarkozy and German Chancellor Angela Merkel on August 16 to issue joint proposals on the governance of the euro area. In addition, U.S. markets were supported by two good indicators of the jobless and real estate. Wall Street has ended sharply higher: the Dow Jones has gained 4% and the Nasdaq 4.69%.

Despite the ban on short selling in the securities of eleven banks and insurance companies to counter the extreme volatility of the stock market values. Still, banking stocks are still abused in the image of BNP Paribas, which issued a statement Thursday night to reaffirm the strength of its capital, Societe Generale and Credit Agricole.

No growth in the second quarter

On the macroeconomic front, INSEE reported this morning from zero growth in the second quarter in France (0 saving account payday loan.0%), against an increase of 0.9% in the first quarter. Inflation also slowed: the consumer prices fell by 0.4% in July, resulting in an increase of 1.9% over the year (against 2.1% from June 2010 to June 2011 ).

Oil is, meanwhile, resumed its decline in trade in Asia, having recovered Thursday in the United States.In morning trading, a barrel of "light sweet crude" lost 47 cents to 85.25 dollars and that of Brent North Sea fell by 57 cents to 107.45 dollars.

Other values ​​to follow, Carrefour pulls out of the game: the title ahead of 3.32% to 18.53 euros. U.S. giant Wal-Mart have mandated UBS to investigate the acquisition of the Brazilian subsidiary of French retailer, according to Reuters, citing a source familiar with the matter.

Goldman Sachs lowered its recommendation on Lafarge (-0.62% to 28,835 euros) and withdrew the title from its list of recommended values ​​in priority to the purchase.The intermediary has instead built his list to Saint-Gobain (0.55% to 32.975 euros) and Vinci (-0.30% to 34.36 euros).

Europacorp (0.63% to 3.22 euros), the production company of Luc Besson, Thursday reaffirmed its goal of a return to balance for the current year, despite a sharp decline its turnover in the first quarter.

Derichebourg (-1.05% to 3.489 euros) Thursday confirmed its target of improving its annual net income, after recording a sharp increase in sales over the first nine months of the year.

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Sarkozy, the European. Since the height of Brégançon, where he sits, the head of state can be pleased to have scored twice. The first European success, first. In Brussels, on the evening of Thursday, he had a smile of satisfaction after a day and a half marathon diplomatic. "It is a beautiful agreement, and very energetic and pragmatic attitude of the president has probably played an important role," welcomes the centrist Bourlanges, which stresses that the European commitment has been "the dominant feature of Nicolas Sarkozy's five-year period, negotiation of the Lisbon Treaty in resolving the Georgian crisis, through the energy and climate plan ". But the personal victory of Nicolas Sarkozy is set to have a compromise with Angela Merkel on a second bailout of Greece, more global, more balanced – less punitive for the Greeks.The real victory lies in the Elysée in the last successful effort to lay the groundwork for coordination of economic policy of member countries of the euro area.

Early in his five-year, Nicolas Sarkozy had seen fit to go in person before the finance ministers of the Eurogroup. "The initiative seemed baroque, but now there is," pleads one of his advisers. It was not until this fall to read the Franco-German proposals on the subject. But according to Nicolas Sarkozy himself, Angela Merkel "agreed on the principle" it was notoriously hostile to this development. "The eighteen hours of intense negotiations took place after eighteen months of delays that have revealed serious shortcomings in European governance.The Franco-German initiative is urgent, "said soon MEP (UMP) Alain Lamassoure.

The other advantage to Nicolas Sarkozy, is on the domestic political scene. Firstly because he is convinced that the French are less sovereign than they say. "The polls are overwhelmingly in favor of the rescue of the euro," explains one of his advisers. It is also an illustration, hopes the Elysee, the role of "president protector" the Head of State intends to play, especially against the seizure of financial crises. Friday, Nicolas Sarkozy François Fillon has asked to hold a press conference to "sell" the agreement in Brussels.

On Monday, he personally inform the presidents of the National Assembly and Senate at a luncheon at the Elysee."We want to bring the iron against the PS on the subject of the fight against the deficit, which is at the heart of European economic policy coordination," said one minister. But take this speech under the budget will not be easy, including the right. "2012 will be the time of the arbitration between electoral interests – that is the right gifts to doctors, left, who waters the culture – and international interests that require a balanced budget set sail in 2013," sums up New Bourlanges. European and less controversial, Nicolas Sarkozy is definitely trying to target the votes of the center. It may discuss the matter with François Bayrou, he must see Monday as president.

"We all costs to avoid dispersion." This is how the head of state has summarized, in the fourth press conference since the start of his five-year, the method used for 18 months in the allocation of the general loan. Devoted to investment for the future, the meeting with journalists was an opportunity to the President of the Republic to take stock of its economic policy, and investment for the future that the arbitration had been made public December 14, 2009.

Eighteen months after the launch of the programs, 1.7 billion were directed to higher education and research, € 2.85 billion has been committed to industry and SMEs, 1.64 billion for sustainable development and 610 million for digital.Among the priority sectors, Nicolas Sarkozy also stressed the importance of health, with 2.4 billion euros allocated directly to the sector, accompanied by one billion euros to peripheral actions.

"It is essential that we have a world center of research against cancer," hammered the president on this point, stressing the danger of the fragmentation of research. The Head of State has also asked the government to "think" and "make suggestions" on the funding of an Institute University Hospital (IHU) focused on cancer. And for good reason: the six projects selected under the IHU of the call for projects large loan, financed to the tune of 850 million euros, none is focused on cancer.This has been the subject of much criticism, since this disease is the subject of a "Plan Cancer" initiated by the multi-year Department of Labor from 2009 until 2013, with the aim to unify, coordinate and accelerate research.

Finally, the President refused to ignore the nuclear, confirming that a billion would be allocated "to the nuclear program of the future", including the fourth generation. "There is no alternative to nuclear power today," he thought, pledging 1.35 billion investment in renewable energy.

Annual evaluation of projects

In total, about 35 billion euros announced in late 2009, about 13 billion has already been committed. By the end of the year, the Elysee hopes that two-thirds of the loan, or twenty billion, are effectively injected into the economy."France has never made such an effort in the service of investment," supported the president, noting that the successful projects were selected by international juries, very selective. The Head of State welcomed the enthusiasm shown by researchers and entrepreneurs, with over 1,500 projects submitted in 18 months.

Beyond the list of investments, Nicolas Sarkozy has strongly emphasized the leverage of the device waited, hoping that the 35 billion euros invested become "60-65000000000 through co-financing companies and local communities. "

Meanwhile measure the effectiveness of this leverage, the Head of State is committed to achieving an annual public review of the general loan disbursement, as well as "projects that have won awards and their results ".These results will be a press conference and a meeting of Parliament, Nicolas Sarkozy promised further. An evaluation he described as "normal" given the extraordinary in every project.

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– Manage the post-Fukushima

The renaissance that nuclear power seemed to promise, in the world, there are a few more months, will she be? Areva had put in a position to be a key player in the expansion of civil atom, only controlled and profitable alternative to fossil fuels and "clean" in CO2 emissions which is more. The French group and hired some 12,000 people each year to keep pace expected of its business.

Since 11 March, the situation has changed dramatically: Germany, Switzerland and now Italy, have decided to end their civil nuclear program. India, with firm orders for new reactors was expected before the summer, will surely prolong his reflection. Anne Lauvergeon refused to believe in a "nuclear winter".For her as for other supporters of the atom, the policy decisions taken today as the heat of the moment can be questioned tomorrow.

For now, the international development of Areva is at stake in the coming months, all the nuclear installations in Europe will be reviewed. Although the terms of these "stress tests" are still being defined, Areva will necessarily be at the forefront. Like Anne Lauvergeon, his successor will have to become a diplomat of nuclear power, both to reassure his interlocutors on the safety of this activity and convince them to pursue an effective dialogue with the French group.

– Restore the finances of the company

For a long time, critics of Anne Lauvergeon stigmatize poor operational management of the company and its finances in jeopardy.In 2010, the company has also accused an operating loss of 423 million euros and the rating agency has become mediocre. The group also suffers from having camped on his credo of "vertical integration", to the point of purchase, too expensive, its own uranium mines, which now require large investments. Finally, the action Areva is listed in this form since May 30, has lost nearly 15% high risk personal loans.

– Pacifier relationship with EDF

Relations have never been easy between the two companies, they have become abominable between Anne and Henri Proglio Lauvergeon, CEO of the utility since the fall of 2009. Regularly called to order by the state, their shareholders to both, the two companies to work together STRIPS sentenced last fall to formalize a strategic partnership.

All aspects of collaboration are concerned, the supply of uranium to the reprocessing of spent fuel, to building new reactors. But the various working groups have not yet yielded any conclusions. Again, the management of Areva will be watched around the corner. Luc Oursel will be on a narrow track of restoring harmonious relations with EDF, without appearing the vassal.

Seen from the Elysee, the issue is crucial because it is to harmonize relationships within the French nuclear industry to win export contracts. Without compromising the ability of Areva to sell only his skills to other electricians global EDF's competitors.

– To service the Finnish EPR

It's really cursed the site for Areva. The new generation of reactor Olkiluoto 3 should have been operational in 2009. It will not be before 2012.His bill, expected around 3.5 billion euros, has appreciated by 3 billion euros, lead accounts Areva. The company – which has staked his credibility by taking on the project management of this project – no longer has the right to make mistakes. The EPR is the cornerstone of its international development. And it is that Luc Oursel return the task to make a successful export, arguing its assets in terms of safety.

At the same time, the new leader of the nuclear group will tackle the launch of the TDD, a new medium-power reactor that. Through this case is the ability of the company to expand its portfolio of facilities that will be tested.

It's a heavyweight who joined the circuit on Tuesday from the Banque Populaire Group in sailing. Loick Peyron (5 league titles on the circuit Orma, winner of the 2nd edition of the Barcelona World Race with Jean-Pierre Dyck, twice winner of the Transat Jacques Vabre) became the new skipper Maxi Banque Populaire V. In Focus a single objective: toppling the Jules Verne Trophy record held since March 2010 by Franck Cammas on Groupama (48 days 7 hours and 344 minutes). A world tour tried – and failed – by the Banque Populaire Group in early 2011, with its iconic skipper Pascal Bidégorry.

"Loïck Peyron is someone who has an aura in sport," said Olivier Klein, CEO of commercial banking and insurance BPCE. The arrival condition of the sailor of 52 years are clear."He joins us for the period 2011-2012 in particular for the record attempt the Jules Verne Trophy," he says. Our goal was to find someone whose legitimacy was denied on the circuit and whose track record enabled him to succeed this season. We have an appetite for victories and high standards, "he adds. The Jules Verne Trophy is also a family affair for the Peyron. Bruno Peyron in a three-time holder with two ships, Commodore Explorer, and especially Orange 2.

Tight schedule

The timing of Loïck Peyron and his crew are more than busy, with a break-in period that may be very minimal entry into the heart of the matter will soon June 17, SNSM with the trophy (won by Loïck Peyron in 2008), followed by 13 to 15 August it will be time for the Fastnet, before positioning itself for a new record attempt the Jules Verne Trophy this winter.

Present in sailing for 22 years, Banque Populaire bet on the "giants of the seas." The group was one of the pillars of the circuit Orma, and has developed no less than 5 multihull ocean. In 2006, the bank of the sail is the choice of major records. "We found an alternative to these big races, but with the demise of this circuit, we had to get into the big record," says Chantal Petrachi, communications director of Banque Populaire. That's when we started the construction of the maxi-trimaran 40 meters. Cost of operation: 11 million euros.

With the arrival of Loïck Peyron, the Banque Populaire loop device sail for its 2012 edition, year of the next Vendée Globe. The Team has established race team, led by Ronan Lucas and no fewer than three major projects.Besides the Jules Verne Trophy, the bank is engaged in the Imoca circuit. In April, former skipper of Brit'Air, Armel Le Cléac'h, joined the team to retrieve the bar of the old monohull Foncia, bought late 2010 and refurbished by the bank in anticipation of the next Jacques Vabre and the Vendée Globe. Jeanne Gregory, the group is also engaged in the Figaro circuit.

"Three in four French people know Banque Populaire bank as sailing. We therefore had to have a comprehensive approach on the sector, for example, from clubs and sailing schools. The veil is a very high surface exposure for a brand because we give our name to a boat or a team, "says Olivier Klein.The Banque Populaire Group is also a partner of the French Sailing Federation for 11 years, it maintains the history of the Pen Duick alongside Eric Tabarly association and supports teams of France's Olympic sailing next pure OJ London.