Aug 08 2014
acquisition for Google. The latter racheté1 application of intelligent messaging Emu. Born there two years, she inserts information during conversations of its users. For example, if a caller provides a message in a restaurant on a Friday night, Emu automatically suggest a nearby restaurant and present the review on a site like Yelp. Emu can also use the GPS smartphone, search for the Cinema2 or view your calendar, all without leaving the application.
Following its acquisition, the application will close on August 25. It is likely that Google integrates term Emu features to Hangouts, the email application. He will replace gradually the traditional SMS on Android. Apple
Compete on messaging
For the trade magazine Wired, Google's acquisition is intended to open up new markets publicitaires3. Mail Hangout could display advertisements based on user conversations. Moreover, after research and emails, messages would complement the loop of personal data processed by the digital giant.
With this acquisition, Google will be able to compete with Apple and its advanced messaging and voice guidance. At its last developer conference, the company announced several new for his courier, iMessage. Moreover, Emu lot like Siri, Apple's personal voice assistant. Before founding the company Emu Messenger and become the CEO, Gummi Hafsteinsson worked to develop Siri at Apple. Google has also developed his personal assistant, Google Now, and it is likely that the Emu features are integrated into the outil.SERVICE following: "The practice technology and flawless preferential price Apple4 ….. …