Apr 07
Sony's offensive through the 3D
In Los Angeles
Sir Howard Stringer, CEO of Sony, never gives up. The firm, however, Tokyo has accumulated errors during the last decade. She has lost the digital music player market against Apple. His video game consoles, are in third place, behind Microsoft and its Xbox 360 is far behind Nintendo and its Wii. Worse, the TV market, the former world number one until 2006 was demoted to third place by the South Korean Samsung and LG. But the 3D could change that.
Sony plays an ambitious part with 3D. "We are present throughout the chain of video images in 3D. From the professional camera lens for up to televisions, via the video game consoles, games and movies, "recalls Nick Sharples, a spokesman for Sony in Europe.The Tokyo firm could also add 3D to its Vaio PC, even though no one has this feature. Ultimately, its mobile phones designed by its joint venture with Ericsson of Sweden could also benefit from a screen in relief.
From the camera to video games
In contrast, the 3D cameras to film and sporting events, Sony is the only group with fellow electronics Panasonic offer professional equipment. The Tokyo company has partnered with the company to improve its 3ality cameras that use two objectives and can play on the "depth" of the effect in relief. For 3D TV, the group wants to propose "in France around the Soccer World Cup which starts on June 11," said Philippe Citro?n, managing director of Sony in France Guaranteed pay day loans.
But it will gain in the battle along with Philips and LG, and well after its competitors Samsung and Panasonic, who already sell their screens in the United States. However, these Sony TVs 3D can be coupled to the PlayStation 3 which will be adapted in June, games in relief. The game programs will be announced in mid-April. A second amendment to the PS3, the second semester will play Blu-ray videos in relief, in high definition. It is a competitive advantage over other consoles.
Sony is finally the only one with studios to make films in 3D and special effects. Sony Pictures Digital is especially designed computer images of Alice in Tim Burton, produced by Disney. "We can accomplish miracles, as to eliminate the reflection of a person in a mirror.But it is not possible to convert to 3D, traditional scenes with smoke, rain or snow falls, "says Buzz Hays, director of the 3D shape of Sony's directors. The group has already contributed to 8 films in relief since 2004 and participates in the rise of Hollywood studios to provide "46 films in 3D in 2010 against 17 in 2008," according to the firm Futuresource. According to Michael Lynton, president of Sony Pictures, "We are at the beginning of a profound change for the film industry."
Comments Off