Jul 09 2014
Some jokes can be expensive, others report more than expected. Danger that Zack Brown has allowed him to harvest date, 57,000 dollars (41,800 euros) and gather more than 4000 contributors around … a salad potato. And it's not over as there is still 24 days before the end of the quest.
When the young American publishes its project on the crowdfunding site Kickstarter, it sets its target to $ 10. "I'm just a salad potato. I have not yet decided which, "says Zack in the project description. For those who are willing to finance the salad up to a dollar, it promises a "thank you posted on the site" and recite their names aloud while cook. For $ 3, visitors must get some of the finished product. Sole risk of this unusual investment: "This may be not good, this is my first salad of potatoes," warns Zack in the "Risks and Challenges" section of the page Kickstarter1.
…… The improbable project met and exceeded the original target. Zack takes the game and promises new counterparties. At $ 35, it will be "four times more potato salad." At $ 75, it will hold a "pizza party". Ultimate grail, 100 dollars for which gratify contributors two different salad recipes potatoes. Against all odds, mayonnaise takes. Boosted by social networks, the project has been an unexpected success and donations accumulate. In just three days, it reached 4000 dollars. In a video posted Sunday Zack thank users "without whom it would never have been possible guaranteed pay day loans."
…… "When I started this campaign [crowdfunding], my secret goal was to reach $ 60, "reveals Zack. He is now the head of a virtual capital of tens of thousands of dollars. Wednesday morning, the project brought together 57,000 dollars and more than 4,000 contributors. "I never thought it would take on such a scale, responded the young man on the U.S. site Reddit2. Ten dollars seemed a reasonable goal. I think people have found an opportunity to gather around something as absurd as banal. "
He invites" all internet "to a baby salad potato … ……. In exchange, American offers a hat bearing the image of a potato salad or a cookbook, send it in December. This leaves a few months to organize Zack, who plans to "rent a large room to invite all Internet a feast of potato salad." While some question, however, the project should be approved by Kickstarter.
The site has softened effect there one month operating rules and the draft Zack, although delusional, meets the three conditions imposed in that the project must "propose creating something to share with others," "to be honest and clearly presented" but that the funds raised are for a "charity" and that the proposed compensatory measures are financial. Asked about the moderation of such fanciful projects, crowdfunding platform has répondu3, not without humor, that "there is no single recipe for inspiration."