Even at age 20, Mickey is still not profitable in France. While the festivities celebrating the 20th anniversary of Disneyland Paris are in full swing, the company operating the theme park never ceases to sink into the red. In the first half ended March 31, 2012, Euro Disney SCA posted a loss after minority interests of 100.8 million euros. Last year at this time, this loss amounted to 82.9 million euros.
The 2012 vintage, however, is not lost. It is now that he plays. "The group's business is seasonal and annual results depend significantly on the activity of the second half of the year, which is traditionally the busiest season for Disneyland Paris," says Euro Disney. Depending on the success of its summer season, a subsidiary of The Walt Disney Company still manages to erase a part of twelve months more or less consistently the deficit incurred in the first half. Still, in five years, ever the operator had also started the year badly.
However, against this outperformance is assumed. It is explained by a surge in costs, with nearly 20 million of additional operating costs of a semester to another. "We have significantly increased our investments," said Philippe Gas, President of Euro Disney, citing "the introduction of new products and offers entertainment and construction of improvements targeted in both parks and hotels."
Many efforts to mark the twentieth anniversary, Euro Disney sees as a great growth opportunity. "We expect a significant impact of these investments this year," says management. "We are already seeing encouraging signs for the second half with an increase in bookings in hotels," says Mark Stead to AFP, the Deputy Director General.
European ghost
This gamble is to counterbalance the gloom throughout Europe. In the first half, at least, attendance has plummeted by 1% to 6.8 million visitors. Italian, Dutch, Belgians, or Spaniards are rarer in the twirling teacups and ghost trains Marne-la-Vallee.
Meanwhile, Italians and Britons shunned hotels, who billed 33,000 fewer room nights compared to the first half of 2011. The operator has managed, however, to partially offset this drop in price increases, allowing boost of 43.24 to 44.11 euros average spending per visitor.
To fund these developments in lean period, Euro Disney had to draw 136 million in its treasury, which reached 230 million at end-March. If the situation worsened, the group has the right to postpone deadlines royalties or interest owed to Disney and other creditors.
Note also that, by dint of being planed by the losses, shareholders' equity went into the red at – 15.5 million euros. Danger? The group expects to be back above the waterline at the close of its fiscal year to September 30.
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