International Headlines and Stories

European stock exchanges succeed they continue their rebound started the day before? Nothing is less certain on Friday morning, when the index in Paris fell into the red immediately after opening up 0.17%. Ten minutes after the opening, the Paris index yields 1.59% to 3040.59 points. Frankfurt and London have opened in the red: the Dax yield 0.64% to 5760.41 points and the FTSE-100 lost 0.70% to 5126.81 points.

Thursday, ACC closed up 2.59% to 3089.66 points, after falling in mid-session. The day before, he had plunged more than 5%.The same volatility dominates in Frankfurt the Dax closed Thursday up 3.28% and in London where the FTSE-100 index gained 3.11%.

Investors should prove once again nervous at the end of a week marked by extreme market volatility, which saw the CAC 40 push the psychological threshold of 3000 points during trading Thursday before returning to the colors. Investors were reassured by the announcement of a meeting between Nicolas Sarkozy and German Chancellor Angela Merkel on August 16 to issue joint proposals on the governance of the euro area. In addition, U.S. markets were supported by two good indicators of the jobless and real estate. Wall Street has ended sharply higher: the Dow Jones has gained 4% and the Nasdaq 4.69%.

Despite the ban on short selling in the securities of eleven banks and insurance companies to counter the extreme volatility of the stock market values. Still, banking stocks are still abused in the image of BNP Paribas, which issued a statement Thursday night to reaffirm the strength of its capital, Societe Generale and Credit Agricole.

No growth in the second quarter

On the macroeconomic front, INSEE reported this morning from zero growth in the second quarter in France (0 saving account payday loan.0%), against an increase of 0.9% in the first quarter. Inflation also slowed: the consumer prices fell by 0.4% in July, resulting in an increase of 1.9% over the year (against 2.1% from June 2010 to June 2011 ).

Oil is, meanwhile, resumed its decline in trade in Asia, having recovered Thursday in the United States.In morning trading, a barrel of "light sweet crude" lost 47 cents to 85.25 dollars and that of Brent North Sea fell by 57 cents to 107.45 dollars.

Other values ​​to follow, Carrefour pulls out of the game: the title ahead of 3.32% to 18.53 euros. U.S. giant Wal-Mart have mandated UBS to investigate the acquisition of the Brazilian subsidiary of French retailer, according to Reuters, citing a source familiar with the matter.

Goldman Sachs lowered its recommendation on Lafarge (-0.62% to 28,835 euros) and withdrew the title from its list of recommended values ​​in priority to the purchase.The intermediary has instead built his list to Saint-Gobain (0.55% to 32.975 euros) and Vinci (-0.30% to 34.36 euros).

Europacorp (0.63% to 3.22 euros), the production company of Luc Besson, Thursday reaffirmed its goal of a return to balance for the current year, despite a sharp decline its turnover in the first quarter.

Derichebourg (-1.05% to 3.489 euros) Thursday confirmed its target of improving its annual net income, after recording a sharp increase in sales over the first nine months of the year.

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After the storm that plunged all the stock exchanges, the European shares rebound on Thursday. In Paris the CAC 40 index opened up 2.96% to 3092.16 points. Same trend in Frankfurt the Dax rose 2.81% to 5771.21 points and in London the FTSE 100 opened up over 2% to 5118.29 points. Appeasement was already felt in the Asian stock markets that are returned to the green or showed moderate declines.

Wednesday, the markets were shaken by rumors of a deterioration in the rating of France, immediately denied by the rating agencies and the French government, and concerns about the health of the bank Societe Generale. And the CAC 40 plunged 5.45%, narrowly escaping the psychological threshold of 3000 points to 3002.99 points. Other European markets have suffered the same drop Frankfurt dropped 5.13%, 3.05% London.Madrid and Milan 5.49% 6.65%. In New York, the Dow fell 4.62% and 4.09% for the Nasdaq.

Bank stocks monitored

Gold continues, meanwhile, fly from record to record. The precious metal has crossed the threshold of 1800 dollars. It is this Thursday morning in 1790 dollars, after hitting a new record of 1815.50 dollars. However, oil resumed its decline in Asia. Yet he had resisted the panic the day before with the announcement of a dramatic and unexpected decline in crude inventories in the United States. In morning trading, a barrel of "light sweet crude" lost 79 cents to 82.10 dollars and that of Brent North Sea fell by 1.10 dollars to 105.58 dollars.

Among the values ​​to be followed, the bank that have been heavily tested yesterday. The Financial Markets Authority (AMF), the stock market regulator, announced that it will monitor developments in the securities sector.Trading in Societe Generale jumped nearly 9% to 24.16 euros after being suspended briefly at the opening. The title was unscrewed from 14.74% on Wednesday. The bank asked the AMF to investigate the origin of the rumors that have depressed its course Same day payday loans. The CEO of the bank, Frédéric Oudéa, denounced, in an interview with Le Figaro, "the series of attacks" against the French banking sector "sounds completely fantastic, I struggle with the utmost force, it is taken at Societe Generale, "he lamented. "We have no fear on our lending: we achieved 93% of our long-term funding program year, he added.Short-term side, we have 105 billion euros of underlying assets with central banks and keep full access to the interbank market. "

BNP Paribas (2.98% to 36.67 euros) and Credit Agricole (5.68% to 6.418 euros) rebounded Wednesday after falling by 9.5% and 11.8%.

In addition, EADS (1.66% to 20.24 euros), the parent company of Airbus, said Wednesday it will not achieve its objectives in the United States in 2020 without new acquisitions.

Title Alcatel-Lucent (2.11% to 2.324 euros) is expected to rise following the release of quarterly results from Cisco Systems, above the consensus of Wall Street.

L'Oreal (2.29% to 1.73 euros) should benefit from the decision by Goldman Sachs, which added its list of preferred European stocks to buy ("pan-Europe conviction buy list").

Saint-Gobain (1.11% to 31.775 euros) has announced the acquisition of Solar Gard, a subsidiary of Belgian group dedicated to Bekaert Specialty Films, as part of its strategy to accelerate its growth through acquisitions.

Maurel & Prom rose 4.22% to 12.35 euros after opening up over 8%. The oil company reported a surge of 123% of its revenue thanks to increased revenues in Gabon and Nigeria.

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The fire that ravaged the financial markets now threatens the supporting walls of the world economy. By removing the United States their "AAA" rating, the rating agency Standard & Poor's tipped on Friday night U.S. time, the debt crisis in a new dimension, even more dramatic. The decision comes into effect in times of extreme stress: over the last two weeks, the New York Stock Exchange fell by 10%, with nine consecutive sessions of decline that has never happened since 1929! The beginnings of the shock wave should hit Monday morning Western financial markets on Sunday were felt in the streets Middle East.In Tel Aviv – where trade has been interrupted for even one hour – the stock market dropped over 7%.

Now that the United States have been degraded, no other country rated "AAA" can consider itself completely immune to medium term. As for lower-rated countries, they risk having their refinancing terms to harden significantly. In the end, all governments will have to redouble our efforts to reduce their deficits. Even at the sacrifice for some growth in its infancy.

To mitigate the magnitude of the shock, the world leaders have stepped up telephone interviews during the weekend. No formal meeting not held, although, according to South Korean authorities, a conversation at the G20 may have taken place Sunday morning after the G7 Ministers and Sherpas were spoken in the night from Saturday .Sunday, late in the day, Paris and Berlin have issued a statement reaffirming their commitment to adopt before the end of September, the agreement of July 21 on the Rescue of Greece. The schedule should reassure markets that doubt. They also praised the efforts of Spain and especially those of Italy, two weak links in the euro area at present.

Whopping "Noting" the willingness of member states to accelerate fiscal consolidation, the European Central Bank, which held Sunday evening an emergency meeting, said in the wake, it would implement its Bond Buyback Program "actively". The ECB is indeed in the short term, the only institution capable of acting. As long as the agreement signed on July 21 has not been ratified, the European financial stability can not afford to intervene across the entire area.Hence the pivotal role of the bank in Frankfurt, which has been slow, however, to engage in battle.

"At its meeting on Thursday, the ECB disappointed by not announcing the acquisition of the Italian debt, says Laurence Boone, chief economist for Europe Bofa-Merrill Lynch. But the decision Friday by the Italian Prime Minister Silvio Berlusconi, to accelerate by one year the return to a balanced budget should meet Jean-Claude Trichet and facilitate the intervention of the ECB on the Italian debt. " Such a move will he work? When she flew to the rescue of Portugal, Greece and Ireland, the ECB has repurchased approximately 12% of the debt of these countries, or 74 billion euros. With Spain and Portugal, the stock of debt of 2300 billion, which means that the bank in Frankfurt will need at least 240 billion on the table if it wants to weigh.A colossal sum.

The other issue that will come back, throbbing throughout the week for growth. In turn, the U.S. Federal Reserve and the Bank of England should speak on recent developments in the economy in their countries. They should take note of the proliferation of signs of slowing down. As for the euro area, it falls within the publication period of its growth figures for the second quarter ahead disappointing. France is in sight. "Given the slowdown in household consumption growth may have been zero in the second quarter, after the sharp rise in first quarter" advance Laurence Boone. What increasing pessimism and weaken even more the euro area.

The European Union has embarked on a spring cleaning of food labeling. And their supposed virtues to health. Energy bars Brand Gerblé supposed to boost memory? The court decided otherwise, since it ruled in favor of a consumer association by calling the advertisement "misleading." Currently, the national association of consumer and user (CLCV), one of the largest of its kind, which is in litigation against the giant Candia. At the heart of the debate, promises related to the consumption of milk Silhouette Active expected to play a role in appetite.This drink, ensures the manufacturer, would be "natural source of calcium and low in fat" and contain "a revolutionary active ingredient that helps you eat less at the next meal."

It is to fight against the proliferation of misleading health claims that since 2008, the European Food Safety Authority (EFSA) is working on the content of thousands of labels. Manufacturers of each EU country provided their respective states, which were to follow EFSA, the allegations they wanted to use and the scientific literature. Thus 44,000 cases arrived at the office of the Authority for food safety. But after having eliminated all the duplicates and health claims related to plants that will be discussed later, the experts themselves to verify the actual 2760 scientific assertions.Among these products boasting of "antioxidant", "anticholesterols", "good for your bones", others favor the "removal of the water" by the kidneys, or some highlighting the "energy "and ensure the" vitality ".

Poorly supported arguments

Analysis of the EFSA has not focused on products but on their components. "In the end, only 20% received a positive opinion and 80% were eliminated, 'the officials of the Authority. For several reasons: incomplete files or too vague, and poorly supported arguments and sometimes a little wacky documents. "About the effect of a vitamin on the hair, companies have provided scientific studies do not speak of the vitamin or no hair," says Professor Ambrose and Martin, one of the experts of the EFSA.Besides a folder containing … the activity report of British Airways!

The 500 claims remaining in contention are only the opinion of the EFSA. The final list will be established in the coming months by the Member States on a proposal from the Commission. This could happen in 2012. Knowing that the industry will still have six months to adapt, the actual implementation of the measure expected in early 2013. John Dalli, the European Commissioner for Health, said he wanted to "regulate an opaque market."

"The idea of ​​improving nutrition labeling dates back several years, observed with some skepticism Inserm researcher Pierre Meneton, salt specialist, who believes that the excess sodium chloride is the cause of 30,000 to 35,000 deaths per year in France.But this work on a reform of European labels have long been in a drawer. "It remains to be hoped that the work undertaken by the European does not remain a dead letter.

Regulation eagerly awaited by the Directorate General for Competition, Consumption and Fraud Control (DGCCRF). Because if Europe says the regulations, that the DGCCRF have the burden of verifying the reality of its application. "Before, companies benefited from a regime of almost total freedom," said William Cousyn, in charge of the nutrition issues. And it was the DGCCRF to prove fraud. The latter was particularly common: "95% of scientific claims that the DGCCRF asked us to check proved wrong," adds Martin Ambrose who is also expert at the National Health Security (handles).

For the DGCCRF, the label control will be facilitated since each claim will match a specific list of ingredients required. For the industrial sentenced for false advertising (in legal terms, we talk about deceptive marketing practices), the fine can reach 375,000 euros although it is rarely the case. Actually, what bothers most companies, it is the bad publicity generated by such trials. "The biggest deterrent is ultimately to include excerpts of court decisions on packaging, says Mr. Jerome Frank, one of the lawyers of the UFC-Que Choisir and CLCV. Should somehow punish them by where they have sinned. "

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Sarkozy, the European. Since the height of Brégançon, where he sits, the head of state can be pleased to have scored twice. The first European success, first. In Brussels, on the evening of Thursday, he had a smile of satisfaction after a day and a half marathon diplomatic. "It is a beautiful agreement, and very energetic and pragmatic attitude of the president has probably played an important role," welcomes the centrist Bourlanges, which stresses that the European commitment has been "the dominant feature of Nicolas Sarkozy's five-year period, negotiation of the Lisbon Treaty in resolving the Georgian crisis, through the energy and climate plan ". But the personal victory of Nicolas Sarkozy is set to have a compromise with Angela Merkel on a second bailout of Greece, more global, more balanced – less punitive for the Greeks.The real victory lies in the Elysée in the last successful effort to lay the groundwork for coordination of economic policy of member countries of the euro area.

Early in his five-year, Nicolas Sarkozy had seen fit to go in person before the finance ministers of the Eurogroup. "The initiative seemed baroque, but now there is," pleads one of his advisers. It was not until this fall to read the Franco-German proposals on the subject. But according to Nicolas Sarkozy himself, Angela Merkel "agreed on the principle" it was notoriously hostile to this development. "The eighteen hours of intense negotiations took place after eighteen months of delays that have revealed serious shortcomings in European governance.The Franco-German initiative is urgent, "said soon MEP (UMP) Alain Lamassoure.

The other advantage to Nicolas Sarkozy, is on the domestic political scene. Firstly because he is convinced that the French are less sovereign than they say. "The polls are overwhelmingly in favor of the rescue of the euro," explains one of his advisers. It is also an illustration, hopes the Elysee, the role of "president protector" the Head of State intends to play, especially against the seizure of financial crises. Friday, Nicolas Sarkozy François Fillon has asked to hold a press conference to "sell" the agreement in Brussels.

On Monday, he personally inform the presidents of the National Assembly and Senate at a luncheon at the Elysee."We want to bring the iron against the PS on the subject of the fight against the deficit, which is at the heart of European economic policy coordination," said one minister. But take this speech under the budget will not be easy, including the right. "2012 will be the time of the arbitration between electoral interests – that is the right gifts to doctors, left, who waters the culture – and international interests that require a balanced budget set sail in 2013," sums up New Bourlanges. European and less controversial, Nicolas Sarkozy is definitely trying to target the votes of the center. It may discuss the matter with François Bayrou, he must see Monday as president.

The 3700 points in the viewfinder will be investors in the Paris Stock Exchange on Wednesday. Yesterday, the Paris has managed to recover, ending on a rise of 1.21% to 3694 points. Operators should be encouraged by the good performance of U.S. markets, driven by advances in parliamentary negotiations in the United States for raising the ceiling on the debt. President Barack Obama for the first time reported "progress" in this debate, adding that the new Senate plan, presented Tuesday, was "consistent" in its approach. The Chairman stressed however that "not much time" before the deadline of August 2 to avoid a default. Wall Street was also good indicators for rasurée and industrial results better than expected.Asian markets were also sending positive signals this morning.

Time, however, should still be prudent on the eve of a crucial European summit for the future of the euro area. The heads of state are to meet Thursday in Brussels to discuss the bailout of Greece. Several proposals for involving the private sector are on the table.

In addition to this news, investors will learn in sales of existing homes and oil stocks in the United States. On the currency side, the euro is still down slightly against the greenback at 1.4139 dollar.Oil is, him up: a barrel of "light sweet crude" for delivery in August takes 80 cents to 98.30 dollars and that of Brent North Sea crude for September delivery gained 69 cents to 117.75 dollars .

Values ​​to follow

Havas

The advertising group has announced the acquisition of a majority stake in the Australian Host, the first independent agency of the country, for an undisclosed sum.

Saffron

Tuesday the group received the green light from Washington for the purchase of American specialist of biometrics L-1 Identity Solutions. The agreement was announced last September for $ 1.1 billion in cash.

Laurent-Perrier

The group announced Wednesday an increase of 11.5% of its turnover in the first quarter thanks to a mix effect prices soaring and exports still strong.

Accor

The group was optimistic Tuesday in announcing an acceleration of organic growth in the second quarter due to increased occupancy rates and the gradual recovery of prices.

ADP

The group announced a 4.6% increase in passenger traffic at its airports in June, driven by growth across all trajectories with the exception of Africa and the Middle East.

PPR

Fnac, a subsidiary of luxury group, unveiled Tuesday a five-year strategic plan, called "Fnac 2015", which should enable it to boost sales after a disappointing performance.

EADS

Boeing, seeking to rescue a potentially very large contract with American Airlines, has offered to install a new engine on the current 737, while the airline is still considering a generous offer to Airbus. Moreover, the French military shipbuilder DCNS said Wednesday negotiate with the German Atlas Electronik the creation of a joint venture between their respective activities of underwater weapons, confirming a report in Les Echos. Atlas Elektronik is owned by EADS and ThyssenKrupp.

Biomerieux

The group announced the acquisition of French company Argene Molecular Biology and confirmed the objective of growth of its business year after an increase of 3.5% of its turnover in the first half of 2011.

Sanofi-Aventis

The Canadian Valeant Pharmaceuticals announced yesterday the signing of an agreement to buy the French laboratory marketing rights and distribution in Canada of a cream against osteoarthritis.

Manitou

The group raised its forecast Tuesday for 2011 after signing up 45% of its turnover in the first half despite the continuing difficulties of supply.

Always on the side of publications, sales of the first quarter of Alstom and the second quarter of Medica are expected before the market opens.After market, Unibail will present its second quarter results and Ubisoft will announce its earnings for the first quarter 2011-2012.

As seen in Europe with a market recovery, the New York Stock Exchange finished up sharply Tuesday as investors speculating on a similar agreement between Republicans and Democrats to avoid a default of the United States: the Dow Jones gained a , 63% and the Nasdaq 2.22%. The Dow Jones rose 201.32 points to 12,586.48 points and the Nasdaq, dominated by technology, from 61.22 points to 2826.52 points.

The DJ opened up, boosted by a salvo of results of large U.S. companies, mostly better than expected.The increase accelerated after a speech by President Barack Obama suggesting that discussions were progressing toward an agreement to reduce the budget deficit and an increase in the ceiling of the debt of the United States as we approach the deadline of August 2.

The euro rose against the dollar Tuesday, in exchange tinged with caution while the market showed himself optimistic about the outcome of the extraordinary summit of the Greek debt scheduled for Thursday in Brussels. Around 1800 GMT (8:00 p.m. in Paris), the single European currency was worth 1.4177 dollars against 1.4117 dollars around 2100 GMT Monday. The euro rose against the Japanese currency to 111.91 yen against 111.59 yen Monday.

The current oil futures ended up Tuesday, benefiting from a weaker dollar ahead of the summit of the euro area Thursday and hopes of solving the problem of the debt of the United States.On the New York Mercantile Exchange, crude for August delivery ended at 97.50 dollars a barrel, up $ 1.57, or 1.64%, having fluctuated between 95.93 and 98.65 dollars.

On the macroeconomic front, investors will be watching especially housing starts and building permits in the United States. Two statistics that mark once.

Values ​​to follow

The side of values, after the close of Wall Street, several major groups have announced their quarterly results.

Pleasant surprise on the side of IBM rose 8% of its profits in the second quarter to 3.66 billion. The adjusted earnings per share was 3.09 dollars against 3.02 dollars expected by analysts. Turnover was up 12% to $ 26.7 billion against $ 25.4 billion expected.Please note, sales of servers rose 17% year on year to 4.7 billion. For the full year, IBM raised its forecast for earnings per share to 13.25 dollars against 13.15 dollars earlier. The title earns 5.67% to 1885.21 dollars.

Always on the side of values, Cisco confirmed the elimination of 6,500 jobs to reduce production costs. The group is facing stiff competition, especially from China, the market for Internet routers. Price reductions are higher expectations. According to IDC, Cisco, which holds 64% market share, experienced a contraction of 16% of its sales of routers in value in the first quarter. The title earns 1.46% to 15.66 dollars.

In addition, the producer of fertilizer Mosaica announced a profit of 649.2 million dollars above expectations of analysts.Turnover was up 54% to $ 2.86 billion and also higher than expectations.Farmers' demand remains strong, particularly in wheat, and weather conditions have supported the group's sales.

For its part, the steel producer, Steel Dynamics (+4.6% to 16.14 dollars) announced a profit of $ 98.7 million and revenue of $ 2.08 billion, all two above expectations.

Also note, MSC Industrial Direct (0.64% to 65.79 dolars) has announced the acquisition of American Tool Supply and its subsidiary American Specialty Grinding without specifying the amount of the transaction.

According to the Financial Times, the fourth group HNA Group Air China would be the favorite to take over the subsidiary of General Electric GE SeaCo.

Moreover, according to Bloomberg AMR Corp (0.41% to 4.93 dollars), the parent of American Airlines, could be divided between Airbus and Boeing single-aisle aircraft order it plans to spend.American Airlines is negotiating with manufacturers for the purchase of more than 250 aircraft.

The American insurance company AIG (0.80% to 27.87 dollars) study the stock market into a stake in its subsidiary, ILFC aircraft leasing, operation that could bring him back from 1.5 to 2 billion, reports the Wall Street Journal Monday.

The countries of the euro tried Tuesday to better figure than the day before, when the long meeting of their finance ministers had led to no decision on the treatment of the Greek crisis. While financial markets had begun their day with a new rout, especially in Italy and Spain, three elements have helped bring a little calm.

The fall was first halted at midday by the sudden intervention of the European Central Bank, which bought the debt of Italian and Spanish markets to contain the bleeding. Bond yields eased, and banking stocks have rebounded.

Then, after the ministerial meeting, the idea of ​​a summit of heads of state of emergency in the euro area by the end of the week has been mentioned, but not confirmed at this stage .Brussels has not been known for over a year, at the height of the Greek crisis. At the time, Athens had to escape bankruptcy and avoid contagion to other peripheral countries. This time, the issue would be of a different order: stop the contagion to Italy, that is to say, in the heart of the euro area.

Aware of the seriousness and urgency of the situation, the leaders of the eurozone reiterated on Tuesday their "absolute determination to maintain financial stability in the euro area." The panic that swept requires quick and accurate response on the second bailout of Greece, originally presented to September.From Washington, Christine Lagarde, Executive Director of the IMF has also urged Europe to a "rapid implementation" of its promises in favor of Greece.

In Brussels, however, the debate on how the rescue of Athens has remained mired in quasi-theological discussions on the involvement or not of national treasures, the – voluntary or not – private creditors, and the possibility that Greece is formally in default.

The seventeen remain divided.Mezzo voce, increasing numbers of ministers want to raise what they consider to be a taboo that prevents Greece and other countries of the euro at bay to renegotiate its debt on more favorable terms, as do businesses and individuals.

Greek debt buyback

"With this ban, there could have substantial involvement of both voluntary and private sector," said a diplomat from northern Europe. Without it, the creditors can engage in the exercise may be painful but saving the spreading of the debt of Athens, or restructuring. Tuesday, the head of the ECB, Jean-Claude Trichet, however, was still open resistance to any idea of ​​failure on the part of Athens, as Greece itself."No option is not ruled out one account of what works," says the French Minister, Baroin.

The Eurogroup is exploring avenues to ease the debt burden for Greece. The EFSF, European Financial Stability Fund, may buy back part of the Greek debt (or finance the purchase by Athens) deep discount on the market since it is considered high risk. This track would be more or less to replace the Greek bonds Eurobonds under joint signature. The project has so far faced the hostility of Angela Merkel, keen not to "federalize" the budgetary transfers in the euro area. But the conflagration that threatens growth, perhaps the Chancellor to change the view again.

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A calm and a return was less loud than last year, that's what forecasters expect Havas Media between July and September on the French advertising market: according to figures from the Fast MPG indicator, released today, growth net investments in the media will reach 1.3% in the third quarter.

"The figure is not large in absolute terms but remains positive, and the base effect, as compared to the same period last year, will not be favorable," said Regine Tournier, Deputy Director in charge of purchasing Havas Media. The market should remain on trends in April and May, a slowdown after successive quarters of rebound recorded since January 2010."There are a lot of attention from advertisers, or the advertising market is closely linked to GDP," says Regine Tournier, underlining at the same time that one is not present provided a turnaround. "The market is fairly soft, but in digital."

In the detailed forecasts by media, Internet is the best advertising medium oriented in the third quarter, with an anticipated growth of 9.7%. "The video format is continuing to win and extend more the speeches on television, notes Valerie Ghezail, design manager at Havas Media.Advertisers of food, which were pretty far back, or those of health and beauty and luxury become familiar with the formats premium. "A dynamic that will eventually rub off on mobile investments, say specialist media agency, which noted however that the strategies "multiscreen" advertisers do not yet support this, despite the existence of audience measurement of mobile users Médiamétrie for nine months cash advance no faxing.

In comparison, the third quarter should be subdued for television (1.4%), the beginning of September does not counterbalance the traditional quiet months of July and August. The telecom sector could still surprise, departing earlier than expected from the operator which will launch its offer Free mobile and could force its competitors to defend their positions.

The display should change in the market (+1.3%).Important sector, the distribution has now become accustomed to very local campaigns, while the car tends to divest this medium.

World Cup effect

In radio, after a positive start to the year from its family of traditional advertisers (retail, automobile), the trend looks rather stable (+1.8%). Such as television and the Web, the media should take effect in September's World Cup rugby in New Zealand, with the spread of matches in the morning.

As for the press, the trend will be even negative (-2.9%), despite the proliferation of new forms in magazines and some interesting initiatives, such as the launch of e-GIE Press Premium, which brings together since June 30 eight daily headlines and news magazine.

The France Televisions group announced the acquisition of the rights of future Olympic Games. The amount of these contracts is estimated at between 40 and 50 million per event. Added to the cost of production estimated at ten million euros for each Olympic Games.

LE FIGARO. – You will be broadcasters of the Games until 2020. What is the nature of this contract?

Remy PFLIMLIN. – We confortons our rights to the Olympics because we buy in total exclusivity until 2020, both for those Winter Games and Summer. In addition, we ensured that these rights were all media and therefore usable regardless of the distribution methods and terminals. We proclaim Wednesday as we know what city will host the 2018 Winter Olympics.It is also a way to show our solidarity with the application of Annecy.

How much have you paid to secure those rights for eight years?

These amounts are very similar to what we paid previously. In other words, there was no bidding. Furthermore, it is important to remember that in a market increasingly competitive, it is essential to securing sports rights for the long term. Unlike the time when the rights were sold territory by territory only to local operators, we are faced with an internationalization of competition, as evidenced by the arrival in France of great actors like al-Jazeera. Nothing would prevent them from acquiring the rights to resell on their own terms. Ditto for Internet players.It is important to "store" the events that constitute the cornerstone of our programming.

Was it necessary to acquire these rights in all media exclusively?

The London Olympics of 2012, we will publish an exclusive program with the exception of pan-European Eurosport will be a good test. We may be measured including the economic impact of such diffusion. This also reflects the need, in a broader landscape, to differentiate ourselves from other channels. Sport, as evidenced by the purchase of rights "minor" by small TNT channels, allows the aggregation of audiences. Finally, the fact of having these events on digital is the best way to preserve the future personal loans for people with bad credit. Beyond that we will schedule on the air, we can have up to 12 simultaneous streams live on our digital offerings.This will allow us to expand our audience but also to return, why not the youngest to the TV screen.

What is the advantage to bet on these events?

The Olympics are both a major event and part of our DNA. It is the mission of public service to provide free access to numerous sports that are not prevalent, but large. We aim to bring to life the events giving them an attraction that no one else is that we may be able to provide. We did it last year with the European Championships in athletics and swimming, we redo this year's World Championships in both disciplines. Our goal is not limited to the retransmission of events, it is also to make people want to practice a discipline. This is true of sport as culture.This is a key element of our relationship of trust must maintain channels with viewers as well as information.

In this regard, you inspire the return of the hostages on a background of controversy over the excessive risks they have taken?

First of all, I think the joy inspired by their return premium on everything! This is a major event in this house who lived in the constant concern for the fate of Taponnier and Stéphane Hervé Ghesquière. It is our public service mission to be present on all important events and reporting. Unfortunately this is not the first time that France Televisions is faced with the kidnapping of journalists. Remember the hostages in Lebanon and those of Jollo. I realize that this job involves risks that must be evaluated. Especially since, if it becomes impossible to report the news, there is no point in taking them.We will do everything to make this not happen again, but we will keep this role of ours: being a publisher of reference, be a kind of watch the world around us by being present on all distribution media.

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