Jul 28 2014
The French subsidiary
always the model student at McDonalds. If the global results of the fast food giant in the first half, published last week, disappointed, France stands out for its sustained growth. Despite the crisis and the purchasing power at half-restaurant sales company-owned and franchise of the Hexagon rose 4.8% since January. "We should manage to maintain this growth rate in the second half," said Jean-Pierre Petit, CEO of McDonald's1 France, with sales under the brand reached € 4.46 billion in 2013 ……
… "A portion of the sales growth comes from change in scope related to the opening of new restaurants (40 to 50 per year, Ed), another our effectiveness in the development of network performance, explains Jean-Pierre Petit, which celebrates its tenth anniversary next January at his post. France is the second subsidiary behind the U.S. in terms of profitability, and 2014 will be our best year in absolute terms. "
In a market where the crisis continues, King hamburger experienced a steady growth in business for several years. France, land of gastronomy, where he established in 1979, has become a very profitable market for the group. "McDonald's has succeeded in the synthesis of DNA and its American culture through the French lines, recipes, restaurant facilities and services tailored to the needs of the French," says Jean-Pierre Petit, citing jumble the use of Charolais meat, cheese AOC and its range of snacks and salads. The burger
come to the table chefs
"We have been able to evolve and innovate constantly, as the last example, the integration of new technologies in our restaurants and we were able to take into account the concerns of the French company in terms of quality, traceability and food safety, "develops the CEO Low fee payday loans. McDonald
France is a creative company that provides jobs "second chance" to young people without diplomas. The group, which employs 72,000 people in France, established 9000 net permanent positions between 2012 and 2014. It plans to create as many over the period 2015-2017.
According to its CEO, the development potential of the fast-food chain remains very important in France. If McDonald holds between 78% and 80% of the hamburger market, far ahead Quick2, KFC3 and KING4 Burger, who made his return to France a few months ago, and 63% on the fast food, its share falls 12.5% on the commercial foodservice, which includes the restoration table. The latter market is stagnating for years. Meal a week is taken out of the house in France against one in three UK and two in the United States.
To gain market share, the company put on "a wide range and affordable prices for répondreà all market segments," and his heart business, the hamburger. The multiplication of an offer hamburgers in traditional restaurants and chefs table is welcomed by McDonalds. "It's very good. This gives acclaim to a quality product and natural. Multiplying the competition can widen the market, "says Jean-Pierre Petit.