Sep 12 2011
Booster Academy aims abroad
It now looks as abroad Platnic Evelyne Cohen, president of the Academy Booster. Specializing in selling modules, Academy Booster "is intended to go abroad in the next 18 months," said the leader. Currently, the structure consists of 15 employees, and achieves a turnover of 2.5 million euros, is present in the heart of major cities of the Hexagon, including Paris, Lille, Bordeaux. An opening is scheduled soon in Lyon. The operating principle is simple: "In our stores, we measure the level of sales of the candidates on a grid of 1 to 12, and everyone will buy the levels it needs to become an elite vendor," said Evelyne Platnic Cohen. For the latter, the sale is now universal, hence the interest shown by some countries for Booster Academy to develop its training centers."At Booster Academy, we believe that the sale based on three main items: the behavioral part, the part process and technical sales and the mental part. It turns out that the mental part and the sales process, that is to say, the rules and the direction in which we must maintain a sales meeting, are the same everywhere. The behavioral part is roughly 90% identical and 10% specific. With globalization, people are accustomed to working together. "
"The sale can be learned"
Booster Academy also rises if school sales for large companies to form business, much of its clientele is composed of "Mr. and Mrs.-le-Monde, which, at some point, want to become entrepreneurs . But it can also be a doctor, a lawyer. Today, the sale can be learned, "said the young woman.She said the sale is what makes all the difference in the success of a company. "The management, finance, law is important, but if we did not develop its business, it is useless. Drive a sales force is very complicated. So it is essential that the contractor is a seller and can drive its sales force and thus acquire some of that sales process, "says Evelyne Platnic Cohen. While many purchases are made on the Web now, for the leadership, the traditional business still has a bright future ahead of him. "In the B to B, that is to say in the sales business, everything is done much face-to-face and we'll have to train people. They need to come to be in a center, in a circle. We climb clubs and centers around our people make the business together.The Internet is a tool for us but it will never replace what may be at some point an exchange between two people. "
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