Sep 03 2011
Stade Lille: financial uncertainties caused by delays
After the strikes, the seismic risk. The difficulties accumulate in building long-awaited Grand Stade Lille. Started in September 2010, work could take longer than expected, due to a change in the classification of the site northerner on the scale of seismic standards. Since the entry into force on 1 May new standards of seismic hazard of the site hosting the future stadium is indeed changed from "no" to "low".
What put a little more at risk delivery, planned for July 2012, the sports arena of 50,300 seats (against about 17,000 for the current Stadium north of Villeneuve d'Ascq). Peter Berger, the executive director of Eiffage, the construction group in charge of construction of the building, has even called him on Thursday of "non-zero" probability that the works are delayed.Concern, as the club relied on Yankee start next season in its new enclosure.
Delays are common
"Overall, the case of clubs, a stadium delivered on time is a rare occurrence, says Michel Desbordes, a sports marketing specialist and author of neo-sports marketing. Apart from international competitions, where the issues of image of a country are important, it is very common that a project is continually delayed. Even Olympique Lyonnais (OL), whose business model is currently considered the most effective, has difficulties in advancing the Stadium of Light. "
For France champion football title, the expected financial impact of this new project could be delayed."Arsenal, whose business model is comparable to the LOSC, saw its sales jump 58% in the year of commissioning of its new stadium, the Emirates Stadium during the 2006/2007 season "Michel Desbordes analysis. Extrapolating this example to the club Lille, LOSC could see its sales jump by over 37 million, compared to the estimated budget of 75 million euros for the 2012/2013 season. It would be similar and even more of the OL and its 160 million annual budget.
Less attractive media
The delays do not affect these numbers, especially as the additional time construction should be limited to a few weeks totally free credit score. But "it would deprive the Losc its new stadium for a season, warns Michel Desbordes.Although the Grand Stade Lille Métropole was delivered in December 2012, it could not be put into service before the next season or in 2013/2014. " In addition to the shortfall in terms of ticketing, LOSC would be so deprived for a few more months of additional revenue related to greater media exposure. However, this parameter now weighs about a third of the money collected by the clubs under the TV rights. According to the blog dedicated FootBiz, they would have amounted to 42.5 million euros for the champion of France for the 2010/2011 season.
Moreover, competitive sports club could be undermined, some players have taken into account in their decision to remain at the club northerner, the prospect of work in a stage art and visibility.
In addition to these issues difficult to quantify financial benefits, harm the most accurate for the club remains the additional invoice from new technical requirements. According to information Chained Duck, the additional cost compared to 324 million euros expected, would reach nearly 100 million euros.
From this point of view, Eiffage and the urban community of Lille Métropole pass the buck, saying it is not their responsibility to support the financial consequences of a decision state. The construction group, however, should think twice to avoid blocking the progress of work in such a status quo could result. Last June, the Polish city of Bialystok has decided unilaterally to break a contract for close to 40 million euros to build a football stadium, citing delays too great. Eiffage challenging a decision.
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