Jul 05 2011
The Olympics on TV until 2020 France
The France Televisions group announced the acquisition of the rights of future Olympic Games. The amount of these contracts is estimated at between 40 and 50 million per event. Added to the cost of production estimated at ten million euros for each Olympic Games.
LE FIGARO. – You will be broadcasters of the Games until 2020. What is the nature of this contract?
Remy PFLIMLIN. – We confortons our rights to the Olympics because we buy in total exclusivity until 2020, both for those Winter Games and Summer. In addition, we ensured that these rights were all media and therefore usable regardless of the distribution methods and terminals. We proclaim Wednesday as we know what city will host the 2018 Winter Olympics.It is also a way to show our solidarity with the application of Annecy.
How much have you paid to secure those rights for eight years?
These amounts are very similar to what we paid previously. In other words, there was no bidding. Furthermore, it is important to remember that in a market increasingly competitive, it is essential to securing sports rights for the long term. Unlike the time when the rights were sold territory by territory only to local operators, we are faced with an internationalization of competition, as evidenced by the arrival in France of great actors like al-Jazeera. Nothing would prevent them from acquiring the rights to resell on their own terms. Ditto for Internet players.It is important to "store" the events that constitute the cornerstone of our programming.
Was it necessary to acquire these rights in all media exclusively?
The London Olympics of 2012, we will publish an exclusive program with the exception of pan-European Eurosport will be a good test. We may be measured including the economic impact of such diffusion. This also reflects the need, in a broader landscape, to differentiate ourselves from other channels. Sport, as evidenced by the purchase of rights "minor" by small TNT channels, allows the aggregation of audiences. Finally, the fact of having these events on digital is the best way to preserve the future personal loans for people with bad credit. Beyond that we will schedule on the air, we can have up to 12 simultaneous streams live on our digital offerings.This will allow us to expand our audience but also to return, why not the youngest to the TV screen.
What is the advantage to bet on these events?
The Olympics are both a major event and part of our DNA. It is the mission of public service to provide free access to numerous sports that are not prevalent, but large. We aim to bring to life the events giving them an attraction that no one else is that we may be able to provide. We did it last year with the European Championships in athletics and swimming, we redo this year's World Championships in both disciplines. Our goal is not limited to the retransmission of events, it is also to make people want to practice a discipline. This is true of sport as culture.This is a key element of our relationship of trust must maintain channels with viewers as well as information.
In this regard, you inspire the return of the hostages on a background of controversy over the excessive risks they have taken?
First of all, I think the joy inspired by their return premium on everything! This is a major event in this house who lived in the constant concern for the fate of Taponnier and Stéphane Hervé Ghesquière. It is our public service mission to be present on all important events and reporting. Unfortunately this is not the first time that France Televisions is faced with the kidnapping of journalists. Remember the hostages in Lebanon and those of Jollo. I realize that this job involves risks that must be evaluated. Especially since, if it becomes impossible to report the news, there is no point in taking them.We will do everything to make this not happen again, but we will keep this role of ours: being a publisher of reference, be a kind of watch the world around us by being present on all distribution media.
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