Projects are multiplying in the ultra-low-cost, became a major issue for the automobile. For proof, German Volkswagen, which earns huge sums yet with its premium brand Audi, does not intend to abandon this segment to rival Renault-Nissan. "The group has a portfolio of cars down to the Up! We lead a discussion to develop a vehicle that would be located below. It would not be proposed under the Volkswagen brand, but would a new name, "confirmed Thursday Martin Winterkorn, CEO of Volkswagen, during a press conference in Paris. The goal is to get off rates lie between EUR 5000 and EUR 7000 to meet demand in some markets. "In India and China, there is undoubtedly a potential market for cars located below the Up!" Says the boss of VW. For now, the cheapest car sold by VW Polo in India is at about 7000 euros, which is expensive for local consumers. The German previously banked on its partnership with Japan's Suzuki, leader of the Indian market – which it owns 20% – to develop an appropriate offer, but relations between the two groups became execrable.
For its part, Nissan, Renault's ally, announced Tuesday it would rise again from 2014 Datsun brand, abandoned in the 1980s. With this new brand, whose prices will be "affordable" (around 500,000 yen, euro 4600, according to Japanese press), the Japanese initially target India, Russia and Indonesia.
"Today, our entry into the Indian market, it is the Micra", sold around 6,000 euros, "or, below that price, it remains more than 40% of the market. It is necessary that we can offer something to those customers "who can not spend more, recently emphasized Gilles Normand, Nissan's vice president, referring to the creation of a true" product line " instant credit report.
For its part, Renault launched the project of a car ultra-low-cost, which aims to compete with the cheapest models in the Indian market, as the Tata Nano to 2,500 euros. Internally, we talk a car from 3500 euros, to be launched by 2016.
Logan too expensive
Renault certainly has its Logan platform, sold under the brand low-cost Dacia in Europe. She pulls the international growth, particularly in Brazil and Russia, thanks to models like the small Sandero or 4 × 4 Duster (which are not considered in these markets as low-cost). But "for countries like India," this platform is "too expensive", "therefore, we will look for cheaper platforms", called ultra-low-cost, explained last month, Carlos Ghosn, the Renault boss Nissan. This new platform will also serve to Africa or South America.
While sales are declining in Europe, the ultra-low-cost has become a vital gateway to the volume in some markets up sharply. The Indian market, which reached 2 million cars last year, could double or even triple in the coming years, according to Renault-Nissan
Indonesia (900,000 sales last year), where Nissan will more than double its production capacity to increase it to 250,000 cars per year by 2014, also represents a market full of promise.
"The automobile forced to adapt to the crisis
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