Dec 31 2010
For the final night of the year, conservators will be more motivated to put on their 31. New Year's Eve is with the 1st May and Mother's Day, one of their biggest day of the year. However, far behind the Valentine's Day. Nothing like Christmas Eve, a family night that the French prefer to spend them at home. "Attendance at the restaurant for Christmas Eve December 31 is ten times greater than that of Christmas Eve, which tends to decline," said Bernard Boutboul, CEO of consulting firm Gira Council.
Some institutions are already rubbing their hands. At the Plaza Athenee, for example, is complete. December 31 is the biggest night of the year the Parisian palace. A time when customers like to have fun by offering very good wines, in addition to the rest.ADPA in the restaurant (Alain Ducasse at Plaza Athenee), the last of the 50 seats left three weeks ago. Count 1,200 euros per person with drinks. At the bar, from 1,200 euros, you have a table for the evening with a bottle of champagne. Also complete. There is room … for children only. The palace holds for them a luxury Eve, for 290 euros.
In Paris always, it is also complete since last weekend at The Station, a trendy restaurant owned by the Groupe Bertrand. There is forced menu at 95 euros, with champagne, appetizer, entree, dessert, coffee and evening DJ. But many institutions are not so lucky. And some may live in fear of the empty chair until the last minute. Restaurateurs know: consumers tend to decide later and later, convinced that there will always be a place somewhere.Even for the evening of New Year's Eve, some do not hesitate to book the same day. In fact, more concerned about the profession this year is the weather. Snow, and all the mess she created on the roads in recent weeks, has already affected the attendance of December. Conservators are helpless to fight against a new snowfall on December 31 payday loans for bad credit.
Jean-Michel Texier, CEO of White Brothers Group (27 restaurants and eateries, Chez Clément, Le Pied de Cochon …) shows a delay of 5% to 10% of bookings compared to last year.According to him, precisely because "people are worried about the weather" as the group has made an effort on prices, by lowering its tariffs by 10% to 15% over 2009 (count 70 to 140 Euros the evening as addresses).
As a year to the next group of institutions will eventually be complete, it remains confident for 2010. "All restaurants are open to full, except those who have abused the price," Bernard Boutboul prognosis. He said the evening of December 31 costs at least EUR 60. Count 120 euros in an upscale restaurant. This price has barely budged over the past ten years. "People go out more to celebrate than to eat," says this expert. According to him, those who persist in making special menus too rich and too costly are wrong because, in general, we find that prices fall more and more attendance goes up at the restaurant.
Adding 30% more
"In general, for New Year's Eve, the average ticket is higher by about 30% compared to a classic evening, said Jean-Michel Texier. But profitability is not progressing as much as we have some additional costs (orchestras, extras …). Some institutions, more and more, will pass up, according to Bertrand Jelensperger, founding partner of TheFork website, which offers reservations, some at bargain prices, in 4500 restaurants in Paris and the provinces. This year, 25% of its clients are closed, either because they are on holiday, either because they do not want to transform their schools for partying. He predicts that only 50% of restaurants with whom he works will be full for the last night of the year. It is far from the evening of Valentine's Day.